Luo Yonghao, why is he an internet celebrity?

In which year did Luo Yonghao become one of the top ten Internet celebrities?

Luo Yonghao was rated as the sixth among the top ten Internet celebrities in five years, and some people said it was the seventh. Sister Furong and Sister Tianxian ranked first and second in that year. Luo Yonghao once laughed at himself as Sister Furong's seventh brother, and Jianghu people called him "Old Seven".

How did Luo Yonghao become popular?

Go check out his Weibo.

Why are "Internet celebrities" so popular as a new cultural image in the Internet age?

Because of loneliness and fragmentation, diversified entertainment attracts many people. So the situation is a big fish, and this era has come.

Who is an "Internet celebrity"? "Internet red man" also.

As a popular hot word, "Internet celebrity" was selected as the "Top Ten buzzwords" in Chewing Words magazine in 20 15, and its influence can be seen. Chewing words defines it as "people who are sought after by netizens and become popular", specifically, ordinary people who are concerned by netizens because of an event or behavior in reality or on the Internet-thus, the so-called "network celebrities" are still "stars" at the grassroots level.

Since the Internet "crossed the Great Wall and went to the world" in 1980s, online celebrities have been common occurrences. According to different media, "Internet celebrities" can be roughly divided into three categories: those who became popular in the early days with written words (Xifeng and Muzimei), those who took pictures and texts as the lead (Sister Milk Tea, Wang Sicong), and those who won the championship with live video (network female anchor). The history of an "internet celebrity" can be said to be the history of the development of internet bandwidth, which also makes the group of "internet celebrities" naturally have the characteristics of brand-new media reform and technological revolution.

As a grassroots star, "network celebrities" naturally have the commonality of stars.

They are the products of mass media and cultural industries, and they also need to highlight their own values through packaging hype and group carnival. More importantly, their existence reflects the "dark corner" of mass psychology in the context of the times. From the early glimpse of the world on the Internet, to the irrational carnival and personalized performance after the popularization of the Internet, and now to the beauty of plastic surgery and the talent of spitting, the position occupied by "network celebrities" is a field that has been ignored or covered by mainstream culture. It can be said that the more unconventional, the easier it is to create "network celebrities".

If it is just unconventional, then the "network celebrities" in history only provide a unique perspective to observe the culture of the times. With the continuous ups and downs of the cultural profile, "Internet celebrities appear in the Jiangshan generation, and every leader is * * * for dozens of days", just like the buzzwords that are fast-growing and fast-disappearing, there is nothing new. Strangely, in today's world, "network celebrities" are not alone, but emerge in droves, so that the so-called "network celebrity phenomenon" and "network celebrity economy" are born. So, when did the maverick "network celebrity" become a sign-in thing?

This has to start with the "capital" behind the "network celebrities".

First of all, it should be noted that today's "network celebrities" are not limited to "network celebrities" themselves, but they are closely integrated with Taobao, advertising, liquidation and financing, becoming a part of the booming economic chain. This phenomenon is not accidental. Internet celebrities were born on the Internet, and the development history of the Internet is the growth history from eyeball effect to economies of scale. So are "Internet celebrities". Just as stars are an important link in the cultural industry, "network celebrities" are also a key link in the Internet economy. Therefore, talking about "network celebrities" from the perspective of economics is like water without a source, a tree without a root, and ultimately nothing will be achieved.

Talking about "network celebrities" is inseparable from the insight into the Internet economy. So, what is the Internet economy? In the words of Zhou, chairman of 360 Company, Internet economy is customer first, experiential consumption and value chain innovation. Simply put, it is a business model of "luring people and touching people", training users with free experience, and then taking the opportunity to cash out. Since the new century, domestic major industries have been transformed under the impact of the Internet, and new business models have blossomed everywhere. In the fierce competition for survival, how to gather users has become a key link. The early Internet giants used a free "function-oriented" model. However, times have changed. In the era of "rich economy" with increasingly saturated market, the cultivation of user groups tends to be "cultural". Especially in the cultural industry, it is a common phenomenon to use community building, emotional trafficking and fan effect to gather users.

As a result, in the huge Internet army, "network celebrities" have gradually become Depth Charge who collect users-they are quasi-"IP" that have sprung up all over the world.

In fact, the "Internet celebrities" themselves are going through a process of constant evolution.

From "earning traffic" in a simple sense at the beginning, advertising on the platform, to the "online celebrity" Taobao shop owner who later opened a shop to sell things and did his own marketing, and then there were senior "online celebrities" who had the thinking of product managers and produced their own products, such as Luo Yonghao, CEO of Hammer Mobile, and papi sauce, which raised tens of millions of dollars. The evolution of "network celebrities" and the internet economy have long been integrated and mutually beneficial. Big shots on the Internet ... >>

The economy of online celebrities is developing rapidly. What do online celebrities look like?

First of all, explain what is the network celebrity economy:

The economy of online celebrities is represented by a young and beautiful fashionista, dominated by the taste and vision of celebrities, making money choices and visual promotion, gathering popularity on social media, and relying on a huge fan base for targeted marketing, thus turning fans into purchasing power.

As for what an online celebrity looks like, first of all, he is a young and beautiful fashionista, and now most of the people who have high traffic and attention in the live broadcast room are online celebrities. Another kind of people with more connotation and strength, which can also be called network celebrities, such as Trump, Dong Mingzhu and Luo Yonghao, are considered as powerful enterprises and celebrities in the contemporary era.

What do you think of online celebrity culture? More than 500 words ... The sociology teacher asked to write! ! !

Internet celebrity, a new word, is actually at least 14 years old.

Internet celebrities are getting more and more popular, but is online celebrity a new word?

number

Internet celebrities have existed since at least 2002.

Before Papi sauce, there was Big Anne, before Xiao Ye, before Xiao Ye, before Feng, before Furong and before Sister Furong, well, there were hooligans Yan Zhuying, green pupil, Chinese studies, hot girl, online chubby in February ... before online chubby, there was Muzimei.

Xu Danei in the new list divides online celebrities into three categories: beauty, games and reaching humanity.

In fact, this kind of induction is quite ridiculous.

Is Reebs an Internet celebrity? Is Luo Yonghao an Internet celebrity? Is Luo Ji thinking an online celebrity?

Is Xue Manzi an Internet celebrity? Are Kai-Fu Lee and Xu Internet celebrities?

If internet celebrities are defined as people who are popular in the internet age, how many celebrities are not internet celebrities?

Therefore, there is no essential difference between the essence of an online celebrity and a celebrity or a star.

If there is a difference, it is only that a few people can become popular in the past, only through a few channels, only in a few big markets, and it takes longer to become popular.

Now, almost everyone has the opportunity to turn red, and there are more and more channels to turn red. The popular mass base is becoming more and more fragmented and decentralized, and the popular time is getting shorter and shorter.

But the logic of popularity, the logic of commercialization after popularity, and the logic of continuing popularity after popularity have not changed in essence.

So, the real question is:

How to make online celebrities more popular?

How to make online celebrities popular and have more commercial value?

How to make business value more lasting?

In order to answer these questions, we must first ask:

What's the difference between those online celebrities who have been popular for a long time and those who haven't?

There are three key points in the continuous popularity of online celebrities: category leadership, continuous output and brand renewal ability.

Red stars are popular because they meet the needs of the audience.

On the issue of meeting demand, only continuous category leadership can succeed.

When you take off your clothes, you will get attention.

But is there any essential difference between this person undressing and that person undressing?

Even if you take off the scale of Japanese AV ***, how many AV * * can become Cang teachers?

By the way, do you remember the name of the heroine in Uniqlo?

Or did you never know?

Will you let her speak for you?

This nude and that nude are nude.

This awl face and that awl face are faces.

The face can be changed.

Although nudity cannot be changed, it is not more attractive than its Japanese counterparts.

Therefore, it is impossible to produce sustained vitality when undressing and revealing the awl face.

Can that joke have lasting vitality?

Can that hand have lasting vitality?

The answer is still not necessarily.

There are three basic conditions for lasting popularity:

First, to lead the category when meeting the needs of segmentation;

Second, maintain continuous content output ability;

Third, when the taste of the audience changes, it has the ability to refresh the brand.

The combination of the three can continuously capture and maintain the attention and stickiness of fans.

How to build the sustainable commercialization ability of network celebrities?

Well, if online celebrities can do the above three things, how can they do it?

There are three common ways to realize cash:

First, the advertising model. Advertise with the position of an online celebrity.

Second, the e-commerce model. Selling products with the influence of online celebrities.

In the mode of e-commerce, there is a brand output mode, in which online celebrities produce brands, online celebrity operating companies and marketing companies produce products and operations.

Third, the value-added service model.

The key to managing online celebrities is to manage fans.

Tap other consumption power of fans, engage in membership fees, engage in fan training, engage in intermediary services between fans, and engage in intermediary services between fans and external resources, such as FA.

This black horse club, explosive goods exchange and krypton space are all being done, and it is the core profit model.

In addition to these three points, there is actually a very heavy point:

Industrial import mode.

There are essential differences between the industrial entrance model and the e-commerce model.

The main body of using industrial entrance mode is to create network celebrities based on industrial layout.

Be an online celebrity in the industry, and look at the industry in the online celebrity.

This is the difference between the two.

For example, Branson is to Virgin Atlantic, Reebs is to Xiaomi, and Luo Yonghao is to Hammer Mobile.

Unlike online celebrities' e-commerce, online celebrities, in the mode of industrial entrance, have been the sharp knife of corporate strategy from the beginning.

Network celebrities serve the bigger industrial competition game.

It goes without saying that this is the online celebrity business price >>

The question is, why did Lao Luo break up with papi sauce?

In response to Luo Pang's words, I want to squeeze Papi sauce dry at one time.

Unlike stars, online celebrities have a very short life cycle. The reason is that behind the stars are big companies with great resources. You are responsible for beauty, and the company is responsible for everything else. Internet celebrities are much more pitiful. Most network celebrities struggle by themselves and are responsible for everything. Like papi sauce itself, it is already a top online celebrity, and there are companies operating behind it. But don't you think papi is a little different now?

When the cooperation runs out, it will be over.

Luo Pang is a businessman and never considers himself a thinker.

Is it true that Luo Yonghao said that home appliance enterprises in China spent money on the Red Dot Award?

As far as the Red Dot Product Award is concerned, the iF Design Award (starting from 1953), also from Germany, is more authoritative and convincing. Li of the School of Design of East China Normal University once wrote: "Many world-class companies, even POLAR, the world's top outdoor sports watch design and manufacturing company, only sign up for the iF product design award every year and give up the fashion darling Red Dot Award." In a recent design lecture, the speaker, Mr. Raoul Dinter, the technical product manager of Agilent Germany, the world's largest test and measurement company, also claimed that his company only participated in the iF product award, which they thought was more convincing and had wider influence. It can be seen that there are so many red dot design product awards, and as the red dot concept award, which started operation in 2005, its influence is even more ordinary. In addition, the country of origin of the entries and the winning entries are so concentrated, which also shows that the influence of the concept award is very limited.

By tracking the award-winning information released by Red Dot official website in recent years, we sorted out the relevant data and development trend of the Red Dot Concept Award since its establishment. It is not difficult to see that the Red Dot Concept Award is a competition with a high winning rate. The winning percentage of three games exceeded 10%, and the winning percentage of three games was close to 10%. The average winning rate in nine games is 9.52%. We might as well compare another German conceptual design competition, as shown in Table 5, which is the entry data and development trend table of the German iF Conceptual Design Award in recent three years. The data shows that the winning rate of iF conceptual design award has been declining continuously, and it has been as low as 1% since 20 12 years. In contrast, the high winning rate of the Red Dot Concept Award makes people have to question the gold content of its winning works. In addition, we also found that some of the winning works of the Red Dot Concept Award were suspected of plagiarism. Of course, as an artificial prize design competition and a conceptual unlisted product competition, it is difficult to completely eliminate plagiarism, but it can reflect the uneven quality of the winning works from the side.

In recent years, the Red Dot Concept Award is extremely popular in China, which has formed a trend of "rushing to the beach" in the industry and academic circles. The reasons are as follows: First, most people know little about the Red Dot Concept Award itself, thinking that winning the Red Dot Concept Award leads to the traditional Red Dot Award (product award), but they don't know the difference; Second, some participants are opportunistic and want to sell themselves in the name of "red dot"; Third, some contestants are driven by the idea of quick success and instant benefit, eager to prove their strength through the "red dot"; Fourth, the official Red Dot exaggerates the publicity and the gold content and influence of the Red Dot Concept Award.

Vx/news/20 14/4034 Original address.

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What's the contact information of famous network celebrities Lao Luo and Luo Yonghao? Cell phone or landline or something, thank you!

Find him Niu Bo. Com or official website, Lao Luo's English training center.

How did the founder of hammer mobile phone become popular?

Luo Yonghao, male, 1972, from Yanbian Korean Autonomous Prefecture and Longxian County (now helong city). Founder of hammer technology. He founded Nurburgh. Com and Lao Luo English training school, and wrote a book "My Struggle". [ 1]

On April 8th, 20 12, Luo Yonghao announced to be a smart phone, and on March 27th, 20 13, it released an operating system based on deep customization of android. 20 13 May received 70 million venture capital with a valuation of 470 million RMB. 20 14 On May 20th, Luo Yonghao officially released the first smart phone product Smartisan T 1.

Nut is a brand launched to the thousand yuan machine market under the 20 15 IF Industrial Design Gold Award. Hammer Technology has set up branches in the United States and Japan, and discussed with the three major Japanese communication operators to launch the nut mobile phone and the next generation flagship machine Smartisan T2 in Japan at the end of the year.

If it is a jumbo, it is also a fighter in the jumbo.

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