Tik Tok released 202 1 data report.

2022105/06,5438, Tik Tok released "20021tiktok data report". The data report shows the changes of Tik Tok in the past year from three aspects: user expression, content value and economic value.

China's old songs, which have been released for more than 20 years, have become popular again.

It has become a habit to record and share their life in Tik Tok. According to the report, in 20021year, 1.5 1.7 million people were born in Tik Tok, with an increase of 253 million people, 1.8 1.9 million people graduated and 33.47 million people got married, 7/.

Life has a thousand aspects, and more often, people still choose to shine with courage and optimism. In 202 1 year, Tik Tok recorded17.83 million departures, but also recorded 28.54 million reunions; There are11340,000 videos about giving up, but there are more than 50.55 million videos about persistence.

202 1 98.97 million people searched for Tik Tok old songs. There are also more and more China golden songs that are popular again through Tik Tok, some of which have been released for more than 20 years.

Among the top ten nostalgic songs of 202 1 Tik Tok released in the report, the oldest is "My People, My Motherland" released by 1985, and the latest is "Daoxiang" four years ago. Among them, as a recognized memory of youth, Jay Chou has three songs on the list, namely "Preface to Lanting", "Daoxiang" and "Sunshine Otaku"; Andy Lau, who has been popular for 40 years, also has two songs selected, namely "Congratulations on Getting Rich" and "Ice Rain".

The viewing time of open classes in colleges and universities exceeds 1.45 million hours.

The image expression and efficient communication of short videos and live broadcasts have inspired more and more people to fall in love with Tik Tok to study abroad. According to the report, on 202 1, netizens fell in love with the public audit course in Tik Tok universities, and the total viewing time exceeded 1.45 million hours. There are 8 classes every day for 45 minutes, which is equivalent to 240,000 people having a class in Tik Tok.

In addition, Tsinghua University, Peking University and Xiamen University ranked in the top three according to the number of people watching the live broadcast in colleges and universities. Among them, 202 1, the number of live viewers in Tsinghua University is nearly11380,000.

It is particularly noteworthy that among the ten most popular open classes in Tik Tok, Tsinghua and Peking University each account for half. Among them, the treasure general course "Economics in Life" from Tsinghua University became the most popular live broadcast of Tik Tok users on 202 1, with a single audience exceeding 1 10,000.

Quyi anchor revenue increased by 232% year-on-year.

In 20021year, traditional cultural content also flourished in Tik Tok. The report shows that the coverage rate of Tik Tok 1557 national intangible cultural heritage projects has reached 99.42%.

In the past year, the ten most popular non-legacy projects of Tik Tok were Henan Opera, Yue Opera, Huangmei Opera, Shaanxi Opera, Crosstalk, Beijing Opera, Ancient Painting Opera, Liuzhou Snail Powder Making Technique, Northern Shaanxi Folk Songs and Sichuan Opera. Among them, Henan Opera was praised by 77.43 million, Yue Opera by 57.89 million and Huangmei Opera by 53.05 million.

The live broadcast of traditional culture has attracted more and more attention, and the rewards of netizens have also injected new vitality into its development. The report shows that the income of traditional cultural anchors increased by 10 1% year-on-year, among which the income of folk art anchors increased by 232% year-on-year. Quyi anchor broadcasts 37 19 shows every day, and each show is rewarded by netizens 1 16.

In Tik Tok's live studio, traditional playwrights inherit and generate income. The actor @ Yue Opera, who lost his job because of * *, sang live in Tik Tok and started a new career in the live broadcast room with the support of netizens. Henan Folk Troupe @ Maitian Xiangyin also relies on the income from the live broadcast room to support the whole troupe.

Rural related videos have been praised more than 2.4 billion times.

With the help of projects like Dou, the mountains are beautiful and the countryside is becoming a popular tourist destination. According to the report, in 20021year, videos related to Tik Tok rural areas were praised more than 2.4 billion times. Among them, shuidong village in Hunan, Maoyuan Village in Zhejiang, Hemu Village in Xinjiang, yuanjiacun in Shaanxi and Dawa Village in Hebei have become the five traditional villages with the most punch cards in 202 1 Tik Tok.

Because one person, one song, one stalk, sees more and more treasure destinations. @ Litang Dingzhen drove Litang's tourism revenue to increase by 72.4% year-on-year; "Mohe Ballroom" drove the search volume of Mohe to increase more than 6 times in two weeks, and more than 20.95 million people watched the slow live broadcast of Mohe; # After Cao Xian Stalk became popular in Shandong, the booking volume of Heze Hotel in Shandong increased by 8 times year-on-year.

According to the report, Beijing has been praised 9.4 billion times, making it the most popular city in 202 1 Tik Tok. Hangzhou West Lake Scenic Area is the first of the top ten most popular scenic spots in 202 1 Tik Tok. The newly-built Internet celebrity Beijing Global Resort Hotel has also become one of the must-see attractions of 202 1 Tik Tok.

46% of users were reminded that the usage time dropped significantly.

The report also shared the improvement of Tik Tok's product functions. In the second half of 200212002, Tik Tok launched time management tools, online strokes and other rest reminder videos, and voice reminders for elderly users to remind users to use their mobile phones reasonably.

According to the report, in 20021year, Tik Tok issued hundreds of millions of moderate use reminders every day, and 46% of the users who received the reminders significantly reduced their use time.

In addition, in the past year, Tik Tok provided assistance to 65,438+0,047 suicide users and set up a memorial account for the deceased for 30 users.

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