Is personal cross-border e-commerce good? Is personal cross-border e-commerce good? Know almost

As far as the whole cross-border platform market is concerned, at present, affected by the epidemic, more and more people are switching from offline shopping to online shopping, and the market share of mobile terminals is gradually expanding.

From Amazon's point of view, the scale of Amazon platform itself is also expanding, maintaining steady growth for a long time, and its market share is also the largest platform in the United States. It is difficult for other e-commerce platforms to shake Amazon's market dominance in a short time. In addition, compared with other platforms, Amazon platform is more transparent and relatively friendly to new small sellers. However, if you really want to be an Amazon platform, there are still many challenges without any cross-border experience.

The first point: language. As a cross-border platform, we usually face language barriers. Although there are many translation softwares on the market, the translated sentences and words are very rigid and do not meet the shopping standards of foreign consumers. But if our English is not good, we can translate it through translation software first, and then contact people with excellent English to help us proofread the copy, which can basically be solved.

The second point: operational experience. Compared with the seller who is already doing it. Novice sellers lack corresponding operating experience and need to learn again. For sellers, Amazon regularly holds some open classes to explain operational knowledge, and there is a seller's university behind the store to explain basic back-end operational knowledge to help you start Amazon operations quickly.

The third point: product resources. When many novice sellers start to do Amazon, the biggest headache is what kind of products to sell. Many experienced sellers not only have good product quality and high-quality supply chain resources, but also open private mode to design their own products. Small sellers will suffer a lot, but it is not completely without opportunities, because big sellers are all small sellers, deciding the development direction of products, deepening the supply chain, developing new products and gradually operating.

The fourth point: capital advantage. Amazon is a cross-border platform, and Amazon has two modes. One of them is FBA, which requires us to put a batch of goods in foreign warehouses before sales, so it will occupy more funds than domestic e-commerce. Although other FBM models do not need to send goods abroad, they also need to be sent abroad from home. The delivery time ranges from half a month to one month. We need to pay the delivery fee to the factory in advance. Only after half a month and one month, customers can enter the Amazon 14-day collection cycle to collect money.

Relatively speaking, Amazon's market share is high, but it has been rising. However, if new small sellers settle down, there are still many uncertainties. Only by solving these problems and really doing it can we get twice the result with half the effort and improve the probability of success.

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