What can I do to make the signboard look good?

First, highlight the characteristic method.

Use various ways to grasp and emphasize the distinctive characteristics of the product or theme itself, and clearly show it. Put these features in the main visual parts of the door-to-door advertising screen or set them off, so that the audience will be very happy, pay attention and have visual interest at the moment of contact with the oral screen, and achieve the purpose of stimulating the desire to buy.

In the performance of door-to-door advertising, these characteristics that should be highlighted and rendered are generally determined by the special ability of distinctive product image, the corporate logo of the manufacturer and the trademark of the product.

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.

Second, the contrast method

Contrast is a prominent expression in artistic beauty, which often conflicts with opposites. It puts the nature and characteristics of the things depicted in the works in sharp contrast and direct contrast, so as to express and contrast, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience. As a common and effective expression, it can be said that all arts benefit from comparative expression. The application of contrast not only makes the advertising theme more expressive, but also full of interest, which expands the appeal of advertising works. The successful application of contrast can make the seemingly ordinary image processing contain rich meanings, showing different levels and depths of the theme of door-to-door advertising.

Third, direct display method.

This is a common and widely used expression technique. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the parts that are easy to impress people, and set off the product in an infectious space by using colored light and background, thus enhancing the visual impact of the door-to-door advertising screen.

Fourth, the method of reasonable exaggeration

1, with the help of imagination, obviously exaggerates one aspect of the quality or characteristics of the object advertised in the door-to-door advertising works, thus deepening or expanding the understanding of these characteristics. Writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, we can emphasize or reveal the essence of things more clearly and enhance the artistic effect of works. 2. Exaggeration means seeking novelty and change in a general sense, exaggerating the characteristics and personality of the object through fiction, giving people the feeling of novelty and change. 3. According to the characteristics of its performance, exaggeration can be divided into morphological exaggeration and facial exaggeration. The former is a superficial treatment, while the latter is a hidden treatment. Through the use of exaggeration, the artistic beauty of door-to-door advertising has been injected with rich emotional color, making the product unique and touching.

Fifth, see the big from the small.

In the design of door-to-door advertising, we should emphasize, select and condense the three-dimensional image, grasp a certain point or part, and describe or extend it with unique imagination, thus expressing the theme more fully. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations. Seeing the "small" in the big picture from an early age is the focus of advertising picture description and the center of visual interest. It is not only the condensation and germination of door-to-door advertising creativity, but also the unique arrangement of designers. Because it is not "small" in the general sense, it is the product of the refinement of small and big, and it is a concise and deliberate pursuit.

Sixth, the application of association method.

Psychological phenomenon conforming to aesthetic law. In the aesthetic process, rich association can break through the boundaries between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture. Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, which integrates the aesthetic object with the people who judge Microsoft in the United States, arouses aesthetic resonance in the association process, and the intensity of their feelings is always strong and rich.