What is online consumption?

Network consumption is a non-face-to-face consumption form of a series of consumption activities such as shopping, entertainment and ordering food through the network. It should be noted that offline scanning code payment of third-party tools such as Didi taxi and Alipay WeChat is not online consumption. Although this online channel is platform settlement, the transaction process is not conducted online.

Types of people who consume online.

1. Consumers who have a clear purpose and know exactly what they want to buy, such as a brand of notebook;

2, the purpose is not particularly clear, but consumers with shopping desires, such as wanting to buy a notebook, but not thinking about what brand to buy;

3, just want to have a look, there is no purpose at all, and consumers who decide to buy after seeing the heart-warming goods.

This is the general classification of online consumers, and the second and third categories are not rare, because consumers can have a better consumption experience in a shorter time for online consumption that is not limited by space and time. But at the same time, it is particularly important to identify information.