Understand the plaque! ! !

The plaque is a unique cultural symbol of China. It is a comprehensive work of art integrating Chinese language, China calligraphy, China traditional architecture, sculpture and painting, which is both ideological and artistic.

The plaque is not only a sign, but also a sign of culture and even a sign of cultural identity. Widely used in palaces, archways, temples, businesses, residential buildings and other prominent positions to convey information about imperial power, culture, people, beliefs, commerce and so on.

Traditional plaques are divided into wood, stone and metal, but most of them are wood, and stone and metal are rare. The inscription on the plaque was mainly made by dignitaries, celebrities and calligraphers at that time. The plaque is painted black, and there are also colors such as purple, red, blue, green and brown. The most common type of writing is a real gold plaque, which means that gold foil is applied to words.

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The role of the plaque:

Plaque is mainly used in the commercial field, and it is a unique advertising form of spreading commercial information in China. It shows the integrity of the store by taking literary works skillfully, relying on the literary talent of business associations, quoting idioms and allusions, attaching myths and legends, inscriptions by celebrities, using auspicious psychology, choosing religious words and expressing gratitude feelings, etc. It is loaded with heavy national business ideas and embodies the color of traditional culture.

With the development of society and economy, discussing the traditional culture of plaque and critically inheriting the cultural heritage of national advertisements will not only help to excavate and sort out the commercial cultural treasures of China and study the history of plaque advertisements, but also play a very important role in drawing lessons from, enlightening and promoting the development and innovation of modern advertisements.

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