Live Facebook-easily seize the live bonus and welcome the online Canton Fair.

The hottest thing in 20 19 was live broadcast, especially live broadcast with goods, which made a group of people popular and sold a number of products. In 2020, influenced by * *, the Canton Fair was changed to online. The online Canton Fair also includes live marketing services, which fully shows that the live broadcast is in the dividend period. Then the question is, what live broadcast platform should I choose and how to broadcast live? Today, Xiao Yi introduced Facebook Live to help you meet the bonus!

Facebook live broadcast

As long as there is a personal homepage or a company homepage. You need to pay attention to the following two points:

① Personal homepage and company homepage should have fans, and the more fans, the better.

(2) It is best to use the company homepage for live broadcast.

Advantages of Facebook live broadcast

(1), let customers feel their factories and products.

② Increase the trust and stickiness of customers.

(3), with the help of public image, help to build a better brand, improve brand awareness and reputation.

④ Through live broadcast, customers' concerns can be solved on the spot, so as to achieve face-to-face effect and facilitate the transaction.

Facebook promotion method

(1), which homepage to use for live broadcast, and send the link of the homepage directly to the customer.

(2) You can send the website address of the home page to customers, let them search on Facebook, and then you can watch it directly. For example, you can go directly to the company homepage of Esino to watch the live broadcast.

It should be noted that the publicity channels of Facebook live broadcast are diverse, and the live link can be sent to customers through Facebook platform, LinkedIn, Email, WhatsAPP, Skype, Instagram and other channels that can reach customers.

How is Facebook broadcast live?

Two ways for Facebook to start live broadcast.

A. Go directly to the home page and turn on the live broadcast.

B. Open a box for everyone to watch again and again.

Live broadcast skills

In order to better control the live broadcast, Xiao Yi summarized the following skills for everyone. Remember to collect it ~

Real-time content planning

Before the live broadcast, plan the content to be broadcast live. Whether introducing products or shaping brand stories, we need to remember a principle: the content meets customer needs or answers customer questions.

Settings of live broadcast room

The style of the live broadcast room can directly affect the viewing experience of customers. When arranging the live broadcast room, we must ensure adequate lighting and a stable network.

manning

In the live broadcast, it is suggested to set up three types of live broadcast personnel: host, speaker and assistant, so that everyone can perform their duties and make the live broadcast smoother.

time management

The schedule during the live broadcast is also very particular. Time is allocated according to the importance of each link, generally 5-20 minutes is better. It should be noted that the start time of the live broadcast needs to consider the time difference of the target customers.

Live interactive game

In the process of live broadcast, increasing interaction can set off the atmosphere and increase customer comfort. Because it is online, the interaction is limited, but we can interact in an appropriate way to ensure that customers can watch the live broadcast completely.

After the Facebook incident

Live announcement

If the live broadcast is a series, or the next live broadcast has been planned, the next live broadcast can be predicted at the end of the live broadcast to pave the way for the next live broadcast.

Collect forms

After the Facebook live broadcast, we must collect forms and investigate customers' opinions and suggestions on this live broadcast in order to provide better support for the next live broadcast.

Post-live marketing

After the Facebook live broadcast, a play link will be generated. We can spread links in multiple channels to cover more potential customers. Of course, when sharing links, we can add questionnaires or comment on prize-winning activities, so that colleagues who collect customer information can better mobilize the enthusiasm of customers.

summary

Now, everyone has a very detailed understanding of Facebook live broadcast, so you can make a plan and start your own live broadcast! If you have any questions, you can leave a message to consult Xiao Yi ~

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