The profit of a store with many products?

First, it's hard to say about profit, mainly depending on personal operational ability. It is possible to earn tens of thousands or hundreds of thousands a month in Pinduoduo with good operation, but without operation, it is very likely that you will not be able to make a single order.

Second, the price plays a decisive role in the click-through rate of Pinduoduo main map by at least 80%; The product conversion rate is at least 90%, and the price plays a decisive role.

Here's a detailed analysis from the following points.

Third, the price stratification: the price design method that must be mastered in operating Pinduoduo.

As sellers, we should know what Pinduoduo Platform wants. Knowing what Pinduoduo wants, we can provide it.

Pinduoduo's three underlying logics (platform philosophy) are as follows:

(1) cheap (people can buy products with high cost performance);

(2) Socialization (virus infection spreads fastest);

(3) Order every second (high conversion, paying the bill without thinking).

On the basis of this underlying logic, sellers need to consider how to sell products and maximize profits; The problem that sellers need to solve is not only to control the cost chain to the best, but also to improve the efficiency to the highest. This is a difficult problem!

If you compete purely with your competitors, you sell 19.9 yuan and I sell 19.8 yuan; If you sell 19.8 yuan, I will sell 19.7 yuan, and the market will be rotten. Not only will no one make money, but the whole industrial chain will be black and blue. Then, we should change our thinking again, stratify the price again, let the price rush out of the Red Sea and open up the blue ocean.

The ultimate goal of price stratification is to make it impossible for buyers to compare prices.

If sellers want to do a good job in price stratification, they can start from the following two aspects:

(1) The seller has a low-cost drainage mode, so that the buyer can see it and shine at the moment, and immediately click in;

(2) The seller's packaged product SKU has diversified prices, and the buyer can choose freely.