User portrait fortune telling _ user portrait algorithm

How do the current education and training institutions do a good job in marketing?

1, social platform promotion

Educational programs have specific groups, such as high school students, college students and white-collar workers. And the attributes of groups are more accurate, so that groups can be classified. After the group classification is correct, the preferences of such groups, such as social platforms, can be clearly found.

At this time, you can set up KOL on the social platform that users often go to, set up your own people, conduct website drainage, or directly drain. This cycle will be longer, because it involves the establishment of people's settings, but once you insist on setting, it is a sustainable promotion method, which can be compared with Xiaohongshu's planting grass.

2. Search engines promote SEO/SEM.

SEO and SEM are platitudes. SEO is a free keyword ranking promotion. Although both methods need professional people to do it, they also need to invest some manpower and material resources to do it well. Although SEO has introduced several new concepts, it is still an SEO technology.

For the education industry, the competitiveness is relatively large. It is best not to make big talk in the industry when doing seo, but to make accurate long tail words? Coverage is a very good solution.

3, from the media/short video promotion

Self-media and short videos are very popular promotion methods at present, and the education industry is also suitable for this promotion method, because the course content can be constantly updated, thus solving the problem of original content.

Insisting on making short videos, analyzing users' preferences and improving course expression may divide some traffic in the field of short videos.

Training institutions to increase marketing skills;

1, resource exchange

Exchange your own resources for the other party's resources, such as changing advertising space, placing advertisements of partners in your own advertising activities, and placing advertisements of cooperative organizations on your own network platform.

Step 2 support each other

Can co-organize or sponsor online and offline activities with partners. On this premise, you should identify your cooperative users and determine the theme of the activity according to their portraits.

3. WeChat push each other

WeChat official account mutual promotion, community replacement, etc. For example, I enter the community promotion or add people to the cooperative organization, and the cooperative organization enters the community I operate to add people.

4. Product packaging

Cooperate with partners to make a product package, so as to increase product sales and expand the market. For example, math tutoring institutions and painting institutions offer combined courses with certain discounts. However, it is better for this package consisting of products to have a common user base, and the products you provide can complement each other.