Many people can't live without their mobile phones. How much time do you watch your mobile phone a day?

A long time ago, the marketing number criticized our compatriots again and again for using mobile phones on the way to work and on the bus after work. It seems that China people and mobile phones have become "conjoined twins". Compared with some European countries such as Germany, people read newspapers or books in the subway. Today, they are even more reprimanded as "no progress in thinking", do not like learning, and do not pursue some illusory things. After repeated fermentation, it seems that Europeans love reading and studying more than China.

After the outbreak of mobile Internet, there are more and more short video creators, and even foreign friends come to China to start video bloggers. Many video bloggers conducted an in-depth investigation on "Europeans and Americans love reading and studying more than China people" and made related videos. The last reason is not that they love learning and self-discipline, but that there is almost no signal in their subway.

According to a survey, in areas covered by global mobile Internet, as many as 75% of smartphone users will pick up their phones 15 minutes after getting up. It is roughly estimated that a smartphone user picks up the phone more than 34 times a day. But real data do show that many people pick up their mobile phones as many as 150 times.

Why are people so obsessed with mobile phones? Are you addicted to mobile phones? Actually not.

Let's go back to 20 10 years ago, before the popularity of smart phones, the biggest function of mobile phones could be limited to receiving calls and sending and receiving text messages. However, with the advent of the mobile Internet era, smart phones have gradually emerged with larger screens and better operating space. But at that time, people's obsession with mobile phones was far less than it is now. Even if there are games such as temple escape and fruit cutting, even if you like to play, you may not be able to play to the point of obsession. Even play with it all day?

So what gave birth to people's obsession with mobile phones?

I simply combed a few points, and these are the most intuitive feelings.

First, multi-point integrated network.

Speaking of people, it is when smart phones have just become popular that some application games that can be realized on the pc side have been integrated into mobile phones. Imagine, when the mobile phone network is still slow and the screen is still small, even if it is a little troublesome, you are willing to get up from under the bed to look up information or even watch a short film, but when the screen is suitable enough to almost present computer functions, it is more convenient for you to choose. Not only that, flat-panel TVs have also begun to access the network.

In the past, you had to wait for the TV station to broadcast a TV series on time. You can't skip advertisements or places where you are bored, so you must be patient. But after integrating the multi-terminal network, you almost bid farewell to the same advertisements as TV stations. Even if there are open-screen advertisements or spot advertisements, a member can solve all the troubles and even play them several times quickly. This can be done by multiple devices.

Second, massive data.

The explosion of the mobile Internet has also spawned a large amount of data. Push users to more favorite content according to their preferences. With the gradual maturity and commercialization of big data artificial intelligence, users have been given more efficient content push capabilities, which is one of the reasons why mobile phones can be addictive. Maybe you will think of today's headlines, Tik Tok, tencent games and so on, which has been puzzling people for a long time.

In fact, when you shop on the e-commerce platform, you are also pushing things for you through massive data comparison. You buy a mobile phone with your own mobile phone, and immediately jump out of all kinds of mobile phone cases, tempered film headphones and so on after paying the money. What's even more amazing is that most of these recommended products actually meet your psychological expectations, while a friend's mobile phone bought the same product and recommended something different. You may feel that it is completely out of your mind. But when you take these to ask the owner of the mobile phone, you will find that some recommended products that the owner actually likes are different from yours. Through continuous data collection, analysis and feedback, it is more accurate than the old fortune teller.

Even more frightening is that if you can accurately predict 80% of the content according to your hobbies, you will enjoy it. When one concentrates on something, time is the most easily overlooked product. If you often play mobile phones, you plan to take a short video break for a few minutes during your lunch break, but you can't stop brushing for half an hour or even longer. You are going to play with your mobile phone to wash clothes or exercise for a while, and it will be too late when you realize it's not early.

The existence of massive data greatly reduces your feedback on some needs. For example, if you want to kill boring time, you can choose a book to learn a skill, but you inadvertently pick up your mobile phone, because it takes a long time to learn a skill when you brush a short video. You may get sensory pleasure in a few seconds and give you some feedback as soon as possible.

the third point

Ultra-fast network and lower and lower cost.

China's network infrastructure construction can be said to be the top in the world. With good service, the number of users will increase and the average cost to everyone will decrease. Coupled with the competition between them, the cost will be lower and lower. Think about 5 yuan and 30 meters. Do you dare to turn on your mobile phone and play games all day? Now the birth of unlimited or exclusive traffic packages allows you to play in places with electricity for ten and a half months, and the most worrying thing is not the problem of mobile phone traffic charges.

Therefore, you only need one device to connect to the Internet. A smart watch can achieve many computer functions, and some functions are even better than computers. A large number of devices are stored, analyzed and returned to users through the Internet. They will give you whatever you want and never get tired of it. Coupled with lower and lower information costs, this threshold is further lowered. Convenient equipment, timely data feedback and smooth network are constantly strengthened.