Cultural characteristics of emerging groups

Second, "the heart of heaven and earth, human love" runs through.

Building a corporate culture with emerging characteristics and adhering to the corporate tenet of "the heart of heaven and earth, the love of the people" runs through all business activities of enterprises, which is another feature of emerging groups.

In the view of emerging groups, enterprises have economic value and social responsibility, which includes not only that enterprises can create wealth and solve employment for society, but also that enterprises can promote urban development, improve the quality of life, pay attention to vulnerable groups, support and guide public welfare undertakings and social justice through individual behavior. When money accumulates to a certain extent, it is just a number and symbol. When wealth accumulates to a certain extent, it must be returned to society. It is under the guidance of this concept that Xinxing Group has been paying attention to social charity for many years. In 2006, Dalian storm surge donated 1 10,000 yuan to help the victims. Since 2007, we have allocated100,000 yuan annually to help poor college students; In 2008, it donated 6.5438+0.5 million yuan to the rain and snow disaster areas in the south, and 2 million yuan to the people affected by the Wenchuan earthquake. Yushu earthquake 20 10, and donated 400,000 yuan through the Women's Chamber of Commerce of the All-China Federation of Industry and Commerce. With the support of Dalian Women's Federation and Charity Federation, Xinxing Group set up the "Dalian Xinxing Supporting Poor Mothers Project Fund" with a total amount of 165438+ 10,000 yuan to help poor mothers in Dalian; An internal relief fund has been established to help employees solve the medical expenses for serious illness other than social security. Together with the personal donation of the chairman, the total amount of donations and materials of Xinxing Group is nearly 100 million yuan. Over the past few years, Xinxing Group has resettled more than 2,000 laid-off workers, invested more than 45 million yuan to build an emerging park covering an area of 35,000 square meters, and invested more than 20 million yuan to transform the old river channel, so that it can resist the once-in-50-year flood, actively decompose social pressure and practice and sublimate social responsibilities.

Under the new situation, Xinxing Group is also thinking about the diversity and sustainability of charity and public welfare undertakings, and exploring and trying in combination with the actual situation of enterprises. Xinxing group has been developing real estate in Xinzhaizi and other places for many years, and more than 65,438+00% local residents are employed by the group. These former farmers have been trained by the company and embarked on positions such as property service, community greening and guard security. Because they are all locals, they are familiar with the environment and have feelings, and their work is more serious and responsible. Xinxing Group believes that there are many service-oriented jobs with low academic requirements, such as general property management, cleaning, greening and doorman. As long as they are trained, the farmers after land transfer can be fully competent. Demolition should not be done at once, just give the peasants a few dollars, but ensure that the landless peasants have a long-term source of livelihood. This has important reference significance for solving the resettlement problem of some landless peasants inevitably brought about by urbanization.

Third, keep up with the pace of urban development and constantly gain space for enterprise development.

20 10 is a year of great development for Xinxing Group, and it is also a year for enterprises to create brands, improve quality and step up. The Group has invested heavily in planning high-end apartments and top commercial office buildings in financial and commercial formats in two plots in the high-end area of Dalian, Xinghai Bay and Donggang Business District, leaving a century-old building in Dalian.

With the help of Dalian's global urbanization strategy and the construction of Lvshun North Road Eco-technology Innovation City in Ganjingzi District, Xinxing Group has planned a large-scale low-carbon life eco-business city of 3 million square meters in Lazishan, Lvshun North Road, which integrates residence, business, office and entertainment, and will become a symbolic low-carbon life demonstration area of Dalian Eco-technology Innovation City.

Keeping up with the pace of urban development, closely linking enterprises with the future of the city, participating in the torrent of urban construction and development with enterprising spirit and sense of responsibility, and enabling enterprises to obtain a broad space for continuous development are the key factors for the success of Xinxing Group. From the residential development and regional transformation of Xinzhaizi Village in the process of "expanding to the west and expanding to the north", to the construction of low-carbon life demonstration area of Lushun North Road in the process of "global urbanization", and then to the core development areas of Dalian Xinghai Bay and east point city, Xinxing Group strives to perfectly combine urban dreams with enterprise development.

In the past few years, Xinxing Group has exercised its team, reserved talents and achieved success through the business ideas of supporting first, developing in sections and managing cities. Whether it is financial strength, management team or enterprise management and operation level, they are all ready to sprint to higher goals. In the process of global urbanization in Dalian, Xinxing Group will start a new journey with its years of practice and make new and greater contributions to Dalian's urban construction and economic development.