What does Tik Tok matrix mean?

Tik Tok matrix does not simply refer to the arrangement of multiple accounts of Tik Tok, but refers to accounts in different market segments under the same brand. Through the establishment of corresponding chain communication, a matrix is formed, and finally the purpose of mutual drainage between accounts is achieved.

Second, how do enterprises operate multiple Tik Tok accounts?

In practice, enterprises may encounter the following difficulties:

1, cumbersome account management

2. Inefficient data collection

3. Hot spot follow-up is not timely.

The new list matrix can help you solve the above problems.

For enterprises with cross-platform and multi-account operation requirements, Matrix Link provides one-stop digital matrix management services and content asset cloud analysis and storage services to meet the needs of unified account management, flexible personnel management and automatic content management.

1, platform-wide account management

It supports batch import of accounts from Tik Tok, Aauto Quicker, WeChat official account, video number, Weibo, Xiaohongshu and Bili Bili, and all accounts share the same management center, thus realizing cross-domain account governance and improving management efficiency.

(source: Matrix Pass-Matrix Number resource)

2. Multidimensional visual data analysis

The "dashboard" displays the distribution of enterprise account resources through clear and intuitive visual charts, and can also provide data such as the overall work dissemination trend, live broadcast operation effect and the number of account fans.

(Source: Matrix Communication-Performance Report-Dashboard)

"Operation Report" automatically generates an account operation report on a weekly/monthly/quarterly basis, without manual statistical data, thus achieving efficient management.

"Performance Tracking" intelligently tracks the completion of customer-defined account operation tasks to realize real-time effect monitoring and re-inspection.

3. Platform hotspot tracking

"Platform Hotspots" intelligently aggregates hot events and contents of various platforms, and can view the real-time hot search rankings of the whole network in one stop, and timely control the public opinion of the industry.

(Source: Matrix Communication-Platform Hotspot)

In addition, Matrix Link also has "retained capital users" to efficiently collect information on the retained capital of Tik Tok customers and improve the sales conversion rate; "Asset precipitation" helps enterprises to complete the backup and secondary utilization of their own materials; "Risk supervision" helps operators monitor the health and content compliance of accounts; "Competition monitoring" helps enterprises understand the running dynamics and situation of competitive products.

Welcome to poke links to learn more about matrix links ~