Why is it so difficult for Zhihu and Wukong to ask and answer questions? How to operate well?

Zhihu's question-and-answer atmosphere is something Wukong doesn't have now. Q&A community, the core of the content actually has two aspects: questions and answers. I feel that many people ignore the importance of the problem. Good questioning angles and ways are more likely to stimulate the respondents' desire for content output.

B, Wukong question and answer

In addition to copying some from Zhihu, the question is actually drooling, which is a bit similar to Baidu's way of asking questions. Signing a big V can guarantee high-quality answers at most, but high-quality questions have to be created by the atmosphere of the whole platform, so that more high-quality "questioners" are willing to find answers in Wukong's Q&A.

2. Recommendation mechanism

First, Wukong's question and answer

In addition to paying attention to questions and answers, the most important thing is through recommendations and channels. I personally can't comment on this, but I spent some time pushing my answer on the recommendation page, which is a bit like Baidu News, pushing related content according to your previous browsing records. This mechanism, if it is an information platform or an ordinary community, is actually quite good, depending on what you want to see. But as a question-and-answer platform, this mechanism often causes. I just click an answer, and I will always receive a related question and answer for a period of time ... Then the questions I actually care about and the dynamics of answering questions are washed away, and I can't brush out the answers of people I care about.

B. Zhihu

The recommendation you receive in Zhihu depends on who you follow, what questions you have and what topics you are interested in.

3. Users

I. Zhihu

Zhihu is the best Q&A community in China. Users who have accumulated for many years have good loyalty, willingness to participate in questions and answers, and benign interaction with content. Although it has declined in recent years, relatively high-quality platform users are Zhihu's greatest wealth at present.

B, Wukong question and answer

Backed by today's headlines, it can be said that it is a born rich second generation in user acquisition. But the so-called success is Xiao He and the failure is me. The biggest problem with Wukong's Q&A is that users from today's headlines may not have the content expectations that Q&A can give. After all, today's headline is the information platform. Users use it to read information news. Even if it is drained to Wukong, many people still use Wukong as today's headline.

4. Commercialization

A. Wukong

At present, Wukong has support

It is said that if the contract is signed, the account number of the institution needs to have 100-200 answers every month, and the fee is 100 yuan before tax, and the maximum monthly fee is 2 yuan before tax. Personally, I think 200 yuan can answer up to 24 articles a month with a back cover of 4,800 yuan.

B, Zhihu.

No support. For the time being, we either rely on advertising or rely on highly converted users to transform. In addition, we know that live can also be realized, which is suitable for knowledge payment, but it hasn't started yet.

5. Summary

A, regarding Wukong's question and answer, personally, I think that there is little threat to Zhihu in the short term, after all, Zhihu's foundation is still there for so many years. But in the long run, a large number of subsidies for original respondents will inevitably affect the output of Zhihu's original content. If the time axis is lengthened, it is hard to say whether it will cause qualitative change.

On this issue

To put it bluntly, Wukong is copying Zhihu. You can try it sometime. On Wukong, you can basically find the same hot questions on Zhihu (but the quality of the answers is worse than that of Zhihu, and there are fewer people who pay attention to them). )

C, answer quality

The quality of Wukong's question and answer is not high. Not only is the platform review mechanism magical, but users are more tolerant of low-quality answers. For example, in the picture below, the highlights are self-seeking.

D from the channel setting, Wukong Q&A is more like a media platform, which is one of the differences between Wukong Q&A and Zhihu. Because of this difference, I think the future development of Wukong and Zhihu will definitely be in two different directions. The main reason lies in the recommendation mechanism.