Live broadcast for beginners

Gather the crowd: arouse curiosity and attract attention by rendering the origin of products and brands and background lights.

Stay: keep the audience from turning the channel through mysterious gifts, live lottery and other means.

Lock in customers: stimulate audience demand through a large number of simulated product trial scenarios.

Proof: Through expert testimony, authoritative certification, product testing, etc., it is proved that the product can meet the needs of the audience.

Persuasion: dispel the doubts of the audience and help them make a choice through competitive product analysis and product comparison.

Reminder: lure the audience to place an order through gifts, discounted gifts and value-added services.

Forced ordering: remind the audience to place orders repeatedly by comparing the original price of high frequency, the duration of the event and the shortage of places with the audience.

First, guide the attention to words.

First of all, you need to memorize some routine guiding lines, such as "pay attention to the anchor not to get lost" and "light up the point where I pay attention to the new partner not to pay attention to the anchor". The anchor should always talk about these guidelines and say them every few seconds.

Second, the welcome speech:

At the beginning of the live broadcast, everyone needs to thank the users who came to watch their live broadcast. Usually we can say something like this:

1, welcome XX (name) into the live broadcast room. Be careful, don't get lost, and don't brush gifts without saying a word! A Mu!

2. Welcome friends to my studio. The anchor is a newcomer. I hope my friends will support me and join us!

Welcome XX to my studio. They all stayed because of my singing/dancing/sense of humor. Are you the same?

Third, live interactive skills.

Live interactive skills can start from the following aspects ↓

(1) Answer questions actively: 1, answer product questions in time, if it is too late, save the screenshot and answer later; ; 2. Be patient when answering questions. Don't look down on fans and questioners. ; 3. Of course, some harassment and hooliganism problems can also be selectively filtered.

(2) I won't elaborate on Lianmai.

(3) Talent show: I want to interact with fans in the live broadcast room. Besides products, your talent can also infect them. Some people can sing, play musical instruments and play tarot cards to tell fortune, which will attract everyone's attention. Through singing and fortune telling, we urge the fans in our live broadcast room to place an order and make a deal.

(4) Ask fans questions: Not only do I (the anchor) ask fans questions, but fans also ask us to improve the interactive data (interactive rate).