How to find your own customers in website construction, and where should we start?

Website construction includes website planning, webpage design, website function, website content arrangement, website promotion, website evaluation, website operation and website overall optimization. The purpose of website construction is to carry out network marketing through the website and realize e-commerce. First, the network marketing consultant puts forward a low-cost return network marketing planning scheme for website construction. By understanding the network marketing strategy of the target customers of the project, the interaction between enterprises and netizens, even netizens and netizens will be triggered, and the leverage will be exerted, so that enterprises can surpass their competitors with the minimum marketing investment and obtain more efficient market returns. As the starting point of network marketing, the pre-planning of marketing website will directly affect the realization of enterprise network marketing goals. Guided by customer demand and network marketing, website builders, combined with their own professional planning experience, help different types of enterprises to formulate staged website planning schemes for enterprises on the basis of meeting the strategic objectives and tactical requirements of enterprises at different stages. Based on many years' experience in website construction and development, the information port of marketing website construction has built a good information communication bridge between enterprises and between enterprises and the outside. On the basis of pre-planning, we should establish website information organization with website user experience as the core, personalized website visual design, customized website function definition and development, and efficient website system integration. The formulation and implementation of website promotion plan Whether the website can achieve the expected marketing business goals depends on the formulation and implementation of a thorough website promotion plan in addition to rigorous website planning and perfect website construction. Relying on many years of experience in website promotion and search engine optimization, through the combination of various website promotion strategies, we can help customers make full use of the advantages of the Internet and gain more business opportunities.

The benefits of editing this professional website construction to the company.

After all, corporate websites are different from professional ICP or portal websites, so it is impossible and unnecessary to be small and complete. Every enterprise has its own specific products/services, and the content of the website should be set around the core business of the enterprise. The corporate website should not be just a decoration, but the website is the most useful marketing tool. Of course, only under the premise that the website can meet the information users need can the marketing function of the website really play a role. Then use the website to build.

What information do users need?

Do website planning

This problem is the first consideration in website planning. First of all, we should analyze the possible visitors, and then design the relevant content in a targeted manner. Generally speaking, there are several types of visitors to enterprise websites, namely: direct users, distributors, suppliers of equipment and raw materials, competitors, etc. The first two types of visitors are the existing users and potential users of the company, and they are also the objects that the website content should focus on. As for suppliers, except for those comprehensive e-commerce websites with BTOB function, most enterprise websites focusing on information release are rarely considered, so they are not the key content of general enterprise websites. As for competitors, the purpose of the visit is nothing more than understanding the new trends of your company, or the level of website design, and whether there is anything worth learning. In this regard, appropriate "preventive measures" should be given when releasing relevant content, rather than letting competitors return home with full loads.

Content should be the focus of the website.

Because the existing and potential users of the company are the key care objects of the website, it is necessary to carefully analyze what information they need. Taking a TV production enterprise as an example, a user/potential user visits a company's website for several purposes: to see what new products are available, to compare the performance and price of products with different specifications, to compare similar products of other brands, and to inquire about local manufacturers and warranty addresses. If you can order online, users naturally want to know relevant information, such as ordering method, payment method, delivery time and cost, commodity return policy, etc. So these contents should be the focus of the website. Simple as if it were the most obvious truth. However, the content design of many websites often appears "off topic" phenomenon. Even in the United States, where e-commerce has developed, the unreasonable design of corporate websites is very obvious, perhaps even more surprising in China.

First of all, establish the company image and expand business promotion.

Including the general situation of the company, such as company scale, company structure, company products, company culture, company philosophy, business purpose, business objectives, values, long-term planning, honors won by the company, some new products that the company is studying now, the future development trend of the company, the unique characteristics and market positioning of the company's products or services, etc. In addition, you can attach some quality services of the company and so on. Company information includes not only written materials, but also some pictures, such as pictures of company buildings, pictures of company employees, especially pictures of company products. To make the company more real and convincing to show to customers. Try to give customers a more comprehensive and detailed understanding of the company.

Second, collect customer feedback and strengthen customer service.

Through the company's website, a unified data receiving and dispatching system can be established, which enhances the security, stability and timeliness and ensures the interests of customers. The service quality is improved, and the information of the company and its products and the services required by customers can be provided quickly and conveniently. Use advanced communication and expansion means to increase the number of users of the company. It greatly improves the speed of business communication and expands the functions of channels. It has narrowed the distance between the company and customers and strengthened the relationship with customers. The company can serve customers 24 hours a day, maintain after-sales contact with customers, listen to customers' opinions, answer customers' common questions, receive all kinds of feedback information from customers in time, and find and solve problems as soon as possible.

Third, online market research, to carry out online marketing.

Through the website, we can shorten the cycle of launching new products and opening new markets, meet the needs of customers to the greatest extent, thus opening up markets and increasing profits. The company publishes its own product information and dealer information on the website, and customers can apply to join the company's sales network according to the situation, or they can directly place sales orders with the company through the website order system; The company confirms the order after receiving it, and then provides information for customers. The main contents of online marketing are: 1, product information: the information sold by the company is publicized and introduced on the website, and classified according to the product structure, which is convenient for customers to consult and buy. 2. Customer information: it is mainly used to collect and manage the relevant information of sales customers, so as to facilitate the recommendation and follow-up of customers and promote the sales activities of the company. 3. Sales orders: online submission and management of sales orders between companies and customers are realized. 4. Dealer information: publish the telephone number, address, fax number, business personnel name, responsible field or product project of the company's sales office and major dealers on the website to promote sales.

Fourth, establish an information database and implement e-commerce.

Establish a complete company information database, one internal and one external. Internally, maximize the use and sharing of information resources within the company, and save, search, view and reuse them; Externally, let customers know the nature and business characteristics of the company as much as possible, and classify the information for customers to search and view. In addition, visitors can learn about the company through the website. If they are interested in subscribing, they can submit an information order online. Managers can view, retrieve and manage orders according to conditions, and feed them back to the marketing department, so as to get in touch with customers who place orders in time and realize simple e-commerce.

Fifth, realize online sales directly.

A good corporate website is not only a good publicity of corporate image, but also can assist the sales of enterprises, and even directly help enterprises realize product sales through the network. Network marketing has basically realized online information publishing, online ordering, online settlement and even online distribution. It directly promotes the direct contact between enterprises and customers. Consumers can collect real first-hand market information directly from the internet, and at the same time, they can analyze which enterprise we need from many aspects. It has brought direct economic benefits to both buyers and sellers.