What does Luban video mean?

Luban is a secondary e-commerce platform owned by ByteDance. Luban platform is mainly used to create e-commerce pages, that is, information flow advertisements and pages, which are mainly used for store management, order management and data information inquiry.

It can be placed on platforms such as vibrato short videos, today's headlines, watermelon videos, and volcano videos. Moreover, it can be purchased directly on the details page, without jumping through advertisements. Unlike Taobao e-commerce, there is no competing product on the same screen, completely getting rid of the price war, and the product can get higher gross profit space.