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Business models from the media can be roughly divided into two categories.

One is pure online operation, that is, media owners gather a certain number of fans through media content management, and then find suitable advertisers to put advertisements on the platform to realize advertising revenue.

The other is to imitate the practices of stars, celebrities and CEOs of big companies. Relying on the popularity and personal influence accumulated in the media in the early stage, it is realized through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even considering opening an online store to sell books. In contrast, the latter will have higher requirements for media founders.

Extended data:

At present, the media has the following problems:

(1) is mixed. Because everyone has their own ideas and expressions, and as a self-media and because they represent personal views, it is naturally mixed.

Because, as long as we are willing, we can set up our own "media", we can be the masters of the media, and we can publish what we want at will. These contents include daily records of trivial matters in life, feelings about life, observations and comments on current affairs and politics, or exploration and reflection on professional knowledge.

(2) Low credibility. Because the self-media threshold is low, all kinds of people can build a self-media platform, and the concealment of the network gives some self-media people room to "do whatever they want". Because here, the right to speak of civilians has finally been extended, naturally more and more people have something to say.