How to write a profile of WeChat official account from the media?

How to write from the media WeChat official account should have a unique personality and recognition, according to your media (today's headlines, Netease, Sohu, Baijia ...).

You need to tell readers what you are doing in the official WeChat account;

Extract one or two highlights and put them inside;

Don't use uncommon words for easy search.

Self-media (mbth), also known as "citizen media" or "personal media", refers to a new media that is privatized, popularized and autonomous, and delivers normative and non-normative information to an unspecified majority or specific individuals through modern and electronic means.

Qq is a simple sentence about how to write an introduction from the media platform.

Explain your media number.

In order to prevent the audit of accounts

The marketing nature must not be too strong.

Application Penguin introduces how to write positioning from the media.

The fields that male users like to pay attention to are: military, sports, life and society (reminder: it is best not to be military). 2 The fields that female users like to pay attention to are: entertainment, fashion, emotion and food. The fields that both men and women care about are funny, but the unit price of funny fields is relatively low. Think clearly about the user groups you want to cover and make corresponding choices according to your own interests. There are many tutorials on the Internet, but many of them are out of date. If you are new to the media or want to improve your professional ability, you can come to this penguin suit, with two in the front, two in the middle, two in the eight and four in the back, which is very complete. Oh, you can learn experience here and get answers from someone, so that you can grow faster. Looking forward to your joining!

purpose

Site selection of drainage direction:

What attracts Ma Bao can be the fields of child-rearing, fashion, food, pets and health; Attracting college students can choose constellation, fashion, education, workplace and campus fields;

Let's lend a helping hand to others!

Choice of fields to earn platform advertising fees: entertainment and curiosity sports.

The specific unit price is determined according to the selected platform and account weight.

Novice friends, the recommended platform is: interesting headlines.

Secondly, we should pay attention to the problem of weight, which is affected by many factors. The recommendation engine of the platform will locate your domain name direction according to your profile, nickname, etc. On platforms such as Big Fish and Penguin, if your nickname and profile are inconsistent, the audit engine will fail. So I suggest you try to unify these factors.

How to fill in the account introduction of Sohu from the media platform? Hello, your question needs to be divided into different situations:

If you apply for a tour, you can introduce some places of interest, such as eight wonders of the world and the pyramids, or recommend some domestic tourist attractions.

You can post some entertainment news you know if you apply for entertainment.

If you apply for music, you can recommend your favorite singers and songs and explain the reasons.

If you apply for literature, you can recommend some books or literary works.

What is self-media, what is the introduction of the official account of Wechat? I have been playing since the media 1 year. I knew nothing from the beginning. Now I can open more numbers, and my income is stable. Now I have resigned, and I am going to find someone to set up a small studio and a small team. If you want to play from the media, please trust me privately!

Recently, many people are talking about the word "from the media", and they have different views, ideas and theories. Baidu Encyclopedia's explanation of self-media is also scattered, and many people in the industry have also written their own views on self-media. Some people say that since the media, everyone has a microphone, everyone is a reporter and everyone is a news disseminator. Some people say that the media is a form of expression with clear feelings, flesh and blood and a fan base, and it is a narrow door; Some people say that the media should be created by small groups or individuals with strong personal characteristics and styles; Some people say that self-media is a false proposition, just a noun added by others.

In a word, the public is right and the woman is right. The author has always felt that self-media is actually a form of expression of verbs plus nouns and adjectives. Therefore, the author wants to say that from the media, not from the media, it should be the media! From the media-my own media, I say what I want to say aloud to the outside world, not influenced by others, but by others' comments; Not influenced by the media, but by media people; Free, free and fair, free and unique, hit the nail on the head, free media that can resonate.

Since the media-what kind of media have you become?

Self-media is also called self-marketing media. When it comes to self-marketing, no one can match Jiang Ziya. Jiang Ziya used to kill pigs, but in the end he became the prime minister under one person and above ten thousand people. How does he sell himself? How did his media do it? Jiang Ziya used to kill pigs, and spent half his life in the vegetable market. Later, because he was tired and dirty and didn't like killing pigs, he turned to be a fortune teller. He is a good fortune teller because he has been in the vegetable market. Because there was no news communication at that time, the vegetable market was the birthplace of news communication. Moreover, Jiang Ziya is good at collecting resources and listening to the voice of every household, so he spent half his life to accumulate this information, and finally through his fine processing, so his fortune-telling is so accurate. This is how Jiang Ziya began his "self-media" communication. He knows that personal brand is very important, especially for the media.

Jiang Ziya wanted to be a strategist and a teacher of emperors. Jiang Ziya is ambitious. He is good at using skills. He knows that Zhou Wenwang has a rebellious heart, and he also understands the current situation. He knew that Zhou Wenwang would help him achieve great things. To this end, Jiang Ziya brewed a well-known story about Jiang Taigong's fishing. In fact, Jiang Ziya had planned it long ago, and Jiang Ziya was good at guessing himself, paving the way for himself from the beginning of fortune telling, so Jiang Ziya succeeded.

Jiang Ziya's story tells us that self-media also needs personal brand and proper hype. Although self-media is divorced from traditional media, it can never be separated from the relationship between people. Where there are people, there are rivers and lakes, and rivers and lakes themselves cannot be separated from brands and hype. Before considering becoming a self-media person, we must first decide what kind of self-media and brand to become. Brew everything and seize the opportunity. Only from the media can it become a "local media". Since the media-what kind of media? Let's talk about the current self-media form. In the Internet age, everyone has become a media, everyone can speak, everyone is shouting, and the Internet has narrowed the distance between people, and at the same time, information has been quantified.

So now the media can be divided into three types.

1. Weibo: The rise of mass media Weibo has enabled many people to speak freely. This is a change, a change of strength. Weibo is a form of self-media and a popular self-media. Everyone can talk and everyone can watch. You tell me, I judge, he tells me, then you pass it on. This is an open media. However, not everyone can see this popular media. Because of the fragmentation of Weibo and the fluidity of time, people who play Weibo should also have their own brands. Not everyone can afford Weibo's media. On the other hand, to play Weibo, you must be as considerate as Du Zijian.

Know how to market yourself and package yourself. Or know the hype like @ Leave a few hands. Weibo is like the sales promotion we see on the street. A person or a group of people are shouting there. People who can see how my products are, and how much they are discounted, can naturally see them, but whether they buy them or not is another matter. The same is true from the media. When you make a sound, it is not up to you to decide who will spread it and who will follow it. Weibo is not a place where everyone can play, but Weibo is a place where everyone can play. You have this media.

Second, WeChat: Why do self-employed media say that WeChat is self-employed? Because bloggers have the final say, even if users interact, it is only a secret between you two. The old thief Qinglong said that WeChat is a semi-finished product from the media. Indeed, WeChat is not mature enough, far less mature and stable than Weibo. Wechat is a self-employed person from the media, and you make a sound. Who will judge the sound? Now many WeChat public platforms are independent. They are like a lonely child. Someone breastfed him, but no one comforted him. What a pitiful situation this is. Just as the old thief Qinglong said: WeChat is a communication tool, and the public platform is essentially a CRM system, but it is very interactive for the media. The article page generated by using WeChat editor has no comment and declaration function, and the forwarding is hidden deeply. Users mainly read, unable to participate in discussions and rarely share, let alone communicate with each other. Playing WeChat from the media means returning to WEB 1.0 overnight.

I said that WeChat is a self-employed, with no guarantee and no support. It's like wandering in a strange city. Without support, you will be caught off guard and even fall down when you encounter difficulties. Recently, Mou Changqing wrote an article that exposed the process of blocking a large number of grassroots WeChat, from which we can understand how weak WeChat is from the media. If people want to seal you, they will seal you. Do you still have a chance to appeal? Can I sue? Impossible, so WeChat is a self-employed form from the media. In order to develop, in addition to ability, we need time, place and people.

Third, blog: ideological media In my eyes, only blog is the self-media that can best show strength and thoughts. It is not easy to write an article, and it is even more difficult to persist in writing for a long time. And each article incorporates its own ideas and opinions. Because of this, self-media in blogs is quite difficult to do. Lu Songsong and Cheng Lingfeng's cloud technology has done a good job in blogging. They insist on writing articles every day to produce high-quality, thoughtful and distinctive articles, and they should also be integrated into the public's sight. A good article can attract many people's resonance, and a good article can make your point of view affect more people. Blog is not only a self-media but also an "ambitious media" full of ideas. Many friends around me are playing blogs and are interested in self-media, but judging from their blogs, there are too many deviations from "local media".

Apart from the so-called marketing or marketing application, there is no other meaning except to get traffic and benefits from it. This form of blog media has become a disaster. Many people think blogging is easy. Of course, it is really easy to make a blog, but it is very difficult to do it well. Therefore, blog-centered self-media is rare, which is not something that ordinary people can do, but what elites can do. "Self-media" is the release of elite influence. It is appropriate to put this sentence in the blog since the media. Pan said that the media is a narrow door, and I quite agree with this statement. From the media, you need to know a field very well and have very unique opinions. Media people, such as Gong Wenxiang and Cheng Lingfeng, are down-to-earth brands with in-depth research in one field. Today's routing sweat, tomorrow's exchange is successful. The media is not from the media, but from the media.

How to mass-produce self-media accounts? It can be supported by the software "Quick Tiger", and can be published, entered and operated in batches from the media. Moreover, Speed Click Tiger is a flexible and diverse graphical menu, which is very convenient to use.

Which platform is better from the media? The most popular media introduced from the necessary platform for media novices is definitely WeChat public platform, followed by Today Headline, Sohu Media, Baidu Baijia and uc Yun Guan. In addition, Netease and Sina's self-media have been opened. Today's headline exposure is relatively high, and Sohu ranks high in Baidu from the media.