If you want to open a stationery store, what do you need to open a stationery store and how to purchase it?

If you want to purchase goods, you can join in and be uniformly configured by the superior dealers, or you can go to a special wholesale market and find a big wholesaler to establish long-term cooperation.

General commodity needs township middle schools. It is unlikely that they will outsource full-text supplies, so you must fully stock up. At least prepare some basic bestsellers. The following is a rough list: pencils (HB, 2B, 4B) (wood, automatic), automatic lead ballpoint pens (red, blue) (straight, automatic), neutral ballpoint pens (red, blue, black), and neutral ballpoint pens. Art) sets of rulers, bulk rulers (triangle, ruler, curved plate, tape measure), compasses (ordinary, drawing) glue sticks, liquid glue, double-sided adhesive, transparent glue (5mm~ 12mm wide × 15~30 yards), pencil sharpener, stapler (/kloc-) Stationery, envelopes, stamps (small amount), book covers, tie clips, file bags, folders, file boxes, organ bags (according to local conditions), watercolor pens, oil pastels (small amount), pencil boxes, pencil boxes, schoolbags? With the above, students' daily needs can basically be met, and many other featured products and tools will not be listed one by one.

2. Inventory quantity, methods and principles. Basic inventory quantity. Daily consumables >; The maximum amount includes daily necessities such as refills, staples, glue, paper clips, pins, pencils, lead cores, etc. > gel pens, ballpoint pens, glue sticks, erasers, ruler sets, bulk rulers, transparent glue, etc. > ordinary slow consumables such as pencil sharpeners, ink, various books, stationery, compasses, lever clips, file bags and folders > a small number of pencil cases. Few new products, large office appliances, stationery boxes, schoolbags, watercolor pens, oil pastels, stamps, etc. When arranging the allocation of purchase funds, it can be allocated in this way. Of course, the specific situation needs your own consideration. In addition, due to the particularity of the stationery industry, stocking should also be seasonal. For example, before the school starts in September, you can prepare more pencil boxes, pencil cases and schoolbags, but before the exam in June, you don't need to prepare more stationery such as pencils, pads, rulers and compasses. The principle of stocking is consistent with other retail industries, so as to grasp the off-season, predict the market demand and selectively distribute goods, minimize inventory and save costs.

3. Purchase channels and brand selection should first consider whether it is possible to become a brand dealer. If your business area is enough, your sales volume is stable, and you can supply a certain amount of single items for manufacturers, you can consider signing contracts with some stationery manufacturers. Cooperation with manufacturers requires financial strength and sales performance, both of which are indispensable. As far as the current market is concerned, the minimum signing task of first-line manufacturers is generally sales volume10.5 million/year. 2-3 points for you. Second-tier manufacturers generally have a minimum of 70,000/year, and 1-2 will be distributed to you. Secondly, if you don't have the strength to be a dealer, you can choose to purchase from dealers and agents. At present, domestic distributors are generally distributed as follows: the provincial capital has large distributors with strong strength and large shipments; There are small dealers in prefecture-level cities, with average strength and average shipments. I make a simple evaluation of their advantages and disadvantages: provincial capital dealers: advantages-low price, large shipment volume, high promotion frequency, many categories, disadvantages of one-stop procurement-slightly long response time, high freight rate, low possibility of obtaining advertising assistance: advantages-quick response, door-to-door, and possible advertising support from manufacturers through them, which is convenient for developing interpersonal relationships and full of human feelings. Disadvantages-the price is 5 to 10 points higher than that of the provincial level, and the general shipment (the strength is not strong, and it may be out of stock in the peak season) can be considered according to the actual situation, or the two can be complementary. Now, let's look at the choice of brand. Generally speaking, the advantages and disadvantages of first-line brands and second-line brands are also obvious: the advantages of first-line brands are high popularity, rich categories, strong advertising and store image support, and the disadvantages of various support channels (exhibitions, supply fairs, member stores) are strict price control, small room for manoeuvre in purchasing prices and general promotion frequency. Second-tier brands have the advantages of low price, high promotion frequency, low demand for sales volume and large profit margin, low popularity, less support for advertisements and tools, and relatively single variety. At present, the first-line brands are: Chen Guang, Deli, True Color, Qi Xin, UME (Lianzhong), Guangbo, Watanabe, etc. At present, the second-line brands are: Like, Chen Qi, Haode and Jin Wannian. In addition, there are many miscellaneous brands on the market, which are optional because of high profits and rapid innovation, and there are many gadgets that students like.

4. Non-retail sales methods: small wholesale, group purchase, if there are enough people and cars, you can go to the township wholesale, and the small retail stores and supermarkets in towns and villages basically deliver the goods and get the goods. Group buying is aimed at all kinds of office units (government departments, factories and mines, schools, etc.). ), provide them with daily office supplies and some products in great demand at certain time (for example, gel pens, notebooks, file bags or woven handbags will be needed in large quantities when holding various meetings; There are also desk calendars at the end of each year and so on. Besides the stationery I mentioned earlier, there are many office supplies: inkpad, inkpad, nailing machine, punching machine, leather book, file box, filing cabinet, file rack, pen container, combined office pen container, etc?

5. Other products that need to be considered Because most township middle schools are boarders, there is a great demand not only for literature, but also for various necessities of life. If the business area is suitable and there is no supermarket nearby, you can choose to prepare the following products at the beginning of each semester: shampoo, toothpaste, toothbrush, washing powder, soap, soap, shower gel, towel, garbage bag, mosquito-repellent incense (summer) and toilet water (summer). Then you can prepare some fine products, gifts, small toys, band-AIDS, playing cards, lighters and so on.

6. Consider expanding business methods, such as membership cards and the promotion of certain products, and then consider it when the business is relatively stable and has a certain scale. It is not recommended to start a business unless it is strong.

7. Other precautions A. Pay attention to the goods with shelf life, and immediately choose to promote clearing when they are unsalable: glue stick, liquid glue, inkpad, watercolor pen, oil pastel, gel pen, neutral core, ballpoint pen, etc. B. Make full use of promotion meetings, supply meetings and exhibitions. Generally, these meetings are held in the off-season, and the peak season is not excluded. If you have time and money, you must not miss it, especially the first-line brands. C. When interacting with people, we should pay attention to getting acquainted with dealers to narrow the distance; Show enough respect and patience to the salesmen of brand manufacturers and gain a good impression; Of course, we are always enthusiastic and patient with our customers. D In the peak season (for example, when school starts), if there are not enough people, you must hire someone again, even if it costs money. E kickbacks can be given if there are profits (salesmen, government and school procurement personnel or relevant responsible persons). F the decoration is neat and bright, and if possible, consider making a small stationery store. G learn to ask dealers and factory salesmen for resources: pens, posters, advertisements inside and outside the store, etc. H. Dangerous goods, unhealthy products and inferior gadgets must not be sold, because the loss outweighs the gain. First, learn to keep records of sales and accounts, analyze the sales situation every quarter and every year, and make an inventory, which is of great help to stock selection in the coming year. Over time, you can become an industry veteran, and you can report the goods you need at present without looking at the product catalogue. Stationery sales are varied, but the general principle is the same.