What are the naming methods of brand clothing stores?

This is a naming method that can highlight the reputation of operators. For example, Guanshengyuan was named after its boss, Xi 'an Guan Sheng. Shengxifu Hat Shop in Tianjin, formerly known as Sheng Jufu. It is a partnership between the boss Liu Xisan and his cousin Ruimou. Later, Rui died and Liu Xisan operated independently. In order to highlight his reputation, he changed his name to "Shengxifu", took "Sanmao" as the trademark, and combined his name "Xisan" with the store name and trademark, indicating his ambition to create a famous brand. Among the shops named after the operators' groups, there is an anecdote about the name of "Liubiju" in Beijing: at the beginning of Liubiju's opening, the store asked Yan Song, the prime minister of the current dynasty, to write the name of the store. At that time, there were six rich people in the shop, so Yan Song first wrote the word "Six Habits Living". After writing, he felt that China people were at sixes and sevens since ancient times, and it was difficult to live in one place, so he added a sum to "Heart", so he had the "Six Habits Living" which is famous all over the world today. 2. Naming Chinese characters according to the principles of Chinese characters is a unique culture in China, with beautiful glyphs, implicit meanings and endless changes. Naming according to the principle of Chinese characters can often give people a sense of mastery and endless aftertaste. In the naming process, the choice of words should be healthy, modern, impactful, with deep flavor and easy to spread. Or entrust a will, or have a unique idea, or describe characteristics, or have a far-reaching artistic conception. The rhythm should be catchy, not awkward, and have a sense of rhythm. Fonts should be creative, easy to identify, concise and lively, dignified and solemn. 3. Named after poems, allusions and historical anecdotes, this naming method is artistic, concise and philosophical. For example, Mr. Lu Xun's shrewd fellow villager opened the Xianheng Hotel described in the novel Kong Yiji in Shaoxing. For a while, people who liked Lu Xun's works gathered here from all directions, scrambling to taste the "fennel beans" that Kong Yiji had drunk in those years, looking for the feeling of losing L-B in those years. The hotel business is really salty and prosperous. Zhang Yiyuan Teahouse in Beijing is taken from the allusion of "starting from scratch with one yuan, and everything is renewed", which means the boss's experience of starting with one yuan, which is simple and clear, and also conforms to the principle of easy reading and remembering. The name of the steamed dumpling restaurant in Beijing has a long history and is full of drama: in the third year of Qianlong, Shanxi businessman Li opened an unnamed hotel in Xianyukou South Street, Beijing. In order to survive, he insisted on opening business as usual on New Year's Eve for a long time. One year on New Year's Eve, Emperor Qianlong came back from a private visit incognito and was exhausted. He traveled all over the capital and saw that the hotel was brightly lit and the business was booming, so he went into the store to drink. After drinking, he greatly appreciated and asked the name of the hotel. The waiter replied that Ben was nameless, and Gan Long said with emotion, "I'm afraid there is only one hotel in the whole capital that doesn't close at this time. Let's call it' all in one place'. " After returning to the palace, Yu personally wrote the name of "Duyichang" and made a plaque and sent it to the hotel. Since then, "All in One Place" has become famous in Beijing, and it has jumped from a little-known store to a famous store in Beijing. 4. Named after regional culture This method is to change the place name of the store or name it after the cultural implication it contains. The name of a store reminds people of the history, culture, scenery and products of a place. Therefore, when choosing the name of a clothing store, place names are often considered. For example, "Baisha" brand cigarettes, the name of "Baisha" is taken from the famous "Baisha Ancient Well" in Changsha City, Hunan Province, and the name hides the "sand" in Changsha City. In many places, in addition to the official names in use, there are often ancient names and aliases. These place names have gradually lost their original intention in modern social life, but they are widely circulated and are good materials for naming. For example, many cities have their own aliases. For example, Guangzhou is also called Yangcheng, Kunming is also called Spring City, and Jinan is also called Quancheng. These aliases are very beautiful and poetic, and become good materials for people to name trade names and trademarks. Such as "Quancheng" of Jinan Dairy Factory and "Taodou" of Yixing Carpet Factory. 5. Naming with extremely dialectical aesthetic thoughts This is a naming method that reflects the essence of beauty in an ugly form, which makes the naming characteristics of shops outstanding and far-reaching. For example, the name "Goubuli" in Tianjin skillfully uses the folk slang of "meat buns beat dogs and never look back" to set off vivid and vivid content with ugly names, which caters to consumers' curiosity, arouses their interest in buying and makes them famous all over the world. 6. Naming with English homophones often gives people a sense of fashion, avant-garde and trendy. For example, China's "Younger" clothing is taken from the homonym of English "younger". However, operators should avoid using homophones that are too uncommon in English, which will lead to misunderstanding and loss.