Why can Edison Chen, a small role, cooperate with Jordan's AJ to launch joint sneakers?

Teacher Chen, who used to be an idol of millions of girls, suffered the biggest dilemma in life because she loved taking pictures and could not repair computers. In addition to apologizing, Mr. Chen also announced his permanent withdrawal from the entertainment circle. Because she loves taking pictures, Teacher Chen also ruined her bright future.

God won't close one door, but he will open another. Many people thought that Mr. Chen would disappear, but he came back with another giant, that is AJ of Nike. With all kinds of co-branded sneakers with Nike and AJ, Mr. Chen returned in another identity. In a documentary, Mr. Chen said that he is very good now, and his product income alone can reach tens of millions every year. So, the problem is coming. Why can Edison Chen, a small role, cooperate with Jordan's AJ to launch joint sneakers? Ok, please listen to me and tell me in detail.

Why can Edison Chen, a small role, cooperate with Jordan's AJ to launch joint sneakers?

Why is Edison Chen a minor player? To tell the truth, Mr. Chen used to be a domestic first-class star, but it has been 12 years since he took pictures. In this 12 year, Mr. Chen has hardly any works. For sports giants, Mr. Chen is really a small role.

Why can Mr. Chen initiate a joint venture with a giant? First of all, Mr. Chen and Mr. Japanese trend master. Mr. Chen's relationship with Hiroshi Fujiwara, a teacher and friend, has helped him a lot. Hiroshi Fujiwara has always been one of Nike's important partners. Thanks to Hiroshi Fujiwara's recommendation, Mr. Chen also got a chance.

Secondly, Mr. Chen's own efforts. After retiring from the entertainment circle, Mr. Chen founded his own fashion brand CLOT. After years of operation and efforts, CLOT has become a well-known fashion brand, which has a lot of support in China. With her own sales ability and recommendation, Mr. Chen also got an important opportunity to join hands with Jordan AJ brand.

Finally, teacher Chen's design. After getting the opportunity to set up a joint venture, Mr. Chen also attached great importance to the first joint venture. His Nike Air Max 1 "Kiss of Death" was a great success and brought a lot of sales to Nike. Through this cooperation, the two have also become close partners. Although AJ 13 "HongLing" and "Terracotta Warriors" introduced by Mr. Chen are also very popular in the market, it also makes Mr. Chen, who is no longer a star, an important member of the Nike Alliance team.

No one knows whether Mr. Chen is right or wrong, but Mr. Chen is quite admirable. At least he kept his promise and opened up a new world for himself. Finally, let's thank Mr. Chen again for giving us meat and soup.