Lefeng Com detailed information daquan

Le bee was founded in August 2008 by Jing Li, a well-known TV personality. With the goal of "providing the first choice for hundreds of millions of women in China with high quality of life", China's first vertical B2C website with expert stars has authorized 1000 professional beauty shopping websites with more than one global brand, and has implemented the strategy of "100% authorized products" from beginning to end.

Basic introduction Chinese name: le bee (Shanghai) Information Technology Co., Ltd. mbth: le bee was established in August 2008. Scope: Women's fashion shopping platform focusing on beauty cosmetics. Founder: Li Jing CEO: Zhang Jing Company Nature: Vertical B2C Online Shopping Platform Company Slogan: Neither Beauty nor Life Company Location: Chaoyang District, Beijing, China. Mascots: Bee official website:: Le Feng/website introduction, website advantages, annual memorabilia, affiliated companies, core figures, founder Jing Li, CEO Zhang Jing, corporate culture, corporate honor, corporate transformation, Peach Blossom Festival, content introduction, activity review, star expert resources, teacher Xiao P, teacher Kevin, teacher Mei Lin, teacher You Siqi, relevant media reports and website introduction were established in 2000. Le Bee Network advocates a unique and personalized fashion concept, encourages a happy and positive attitude towards life, and deeply explores the needs of female users. From 2065438 to February 2004, Vipshop strategically took a 75% stake in Le Bee Network to build a top-class women's fashion shopping platform. The "marriage" between the two parties effectively combines the experience of Le Bee Network in the vertical field of cosmetics and the supply chain management ability of Vipshop, and opens up the eco-industrial chain of front-end fashion e-commerce sales platform and back-end fashion product manufacturing. At the same time, it puts forward the promise of "rejecting parallel imports, rejecting adulteration and promising 100% genuine licensed products" to promote the standardized development of the whole industry. Authorized by more than a thousand global brands, we always implement the strategy of "100% authorized products". All private brand products are controlled by experts. Deeply integrate the "Daren Industrial Chain" and form a clear distinction in the field of vertical e-commerce of beauty. In Le Bee Network, celebrities and fashionistas provide you with first-class fashion makeup, fashion information, 45-day worry-free return policy and door-to-door return service. You can also learn and understand the fashion cases of a large number of netizens and enjoy life taste and shopping fun. Website Advantage Licensed Authentic Beauty Sale Le Bee Network solemnly promises to "reject adulteration of parallel imports, promise 100% genuine licensed products, and join hands with Pacific Insurance to underwrite every commodity, with a 45-day worry-free return policy and door-to-door return service. Gather more than 500 professional celebrities, celebrities and fashion experts at home and abroad to provide all kinds of fashion information, lifestyle and shopping guidance. Le bee Bee Lighthouse can learn and understand the fashion cases of a large number of netizens, share the trial experience of products, and enjoy the taste of life and shopping fun. Private brands include Kyoka JPLUS, Zhenkeer JCARE, Jimier JMIXP, Muscle Age JLYNN, Clean Muscle JSKIN, Qi Muscle JMIRACLE and other private brands. Covers essential oil, skin care, make-up, maintenance and other categories. The marriage of Vipshop will realize the complementary mode and the "marriage" of Vipshop, and realize the complementary advantages of commodity categories and business models. Annual Memorabilia August 2008: Le Bee Network was established in Beijing. 2009: The first independent brand "Kyoka JPLUS" founded by Jing Li was sold on Le Bee Online. 20 10: It was awarded the title of "the most valuable website fashion category of the year" by New Weekly, and was praised as "the website with the most star temperament". 20 10 September, le bee officially launched the new domain name Lefeng. 2011August: the third anniversary of le bee network has become a leading platform for women's fashion solutions. 20 1 1 year 1 1 month: Le Bee Network and China Consumers Association jointly launched the "advance payment" policy to protect consumers' rights and interests in the form of a fund, becoming the first B2C website for women's vertical category in China to set up the fund. 201165438+February: Le Bee Network launched "Bee Service", which covers seven aspects, including all genuine products, limited delivery and fast payment, and provides consumers with 360 services. 2011/2.22: Le Bee Network launched the most innovative star service "Call" activity, in which Miss Xiao, a top domestic makeup artist, personally served as customer service staff to communicate with consumers at zero distance. 20/kloc-February 28th: Create the exclusive cosmetics e-commerce shopping carnival of Le Bee Network-"Peach Blossom Festival". Le Bee Network Peach Blossom Festival officially launched. February 20 12: Le Bee Network held a beauty tasting activity with the theme of "Millions of online beauty fashion bees" in Beijing. At the same time, 20 1 1 le bee star recommendation list, 201le bee expert recommendation list, 201/le bee grassroots talent recommendation list and 20/kloc-0 were released. June 29th, 20 12: Le Bee Network launched a brand-new domain name Le Feng, and began to expand to all categories. July 20 12: The Face Shop, a Korean cosmetics brand, reached a strategic cooperation with Le Bee Network, and was exclusively authorized to enter the flagship store of Le Bee Network. September 20 12: the new homepage of le bee network was launched and transformed into a "media" e-commerce platform. 20 12 12: le bee network issued a beautiful new proposition, "trendy women, le bee style". February 27th, 20 13: On February 27th, 20 13, Le Bee Network launched the Peach Blossom Festival and put forward the slogan "Beauty is not alive". July 20 13: During ChinaJoy, Le Bee Network cooperated with Jinshan Games across borders. 2065438+August 2003 1: The fifth anniversary of the joint broadcast of Le Bee Network and Pretty Woman. August 20 13: le bee network of the United States joined hands with Master Kong "3+2" to carry out deep cross-border cooperation with Perfect World, a well-known online game company. September 20 13: Le Bee Network "Hipster Wardrobe" was launched strongly. 20 13 12: Le Bee Network held the first national logistics conference in Beijing. 201April 14: Vipshop, a fashion sale website (22. 1 1.23, 1.05%), announced that it would spend1.1250,000 USD. Vipshop will therefore become the largest shareholder of Le Bee Network, holding 75% of the shares of Le Bee Network. After the strategic shareholding, Vipshop will maintain the independent operation of Le Bee Network. April 20 14: Le Bee Network officially launched the official authorized flagship store in Aubrey. 2065438+May 2004: Le Bee Network, as the official authorized distributor of the world famous brand Elizabeth Ya Dun, was exclusively invited to visit the headquarters in Ya Dun. 2065438+June 6, 2004: The new homepage of Le Bee Network was launched, adopting the "cross-dressing" sale+mall mode. 2065438+04 August 14: Le Bee Network and the movie King of the Jungle jointly held the offline role-playing activity of Mount Tai to welcome the 6th anniversary celebration. 20 14, 16: The third "2000-person iWeb Summit and Siege Carnival of HTML5 Summit" hosted by HTML5 DreamWorks was held in Beijing International Convention Center. Le Bee Network was invited to participate as the first vertical e-commerce website. From 20 14,117, Le Bee Network officially launched the new logo. 20 14 12 15: Le Bee Network launched the first e-commerce mask channel in China. Vipshop, an affiliated company, is a website specializing in sales. Every day 100 brands are authorized to sell, ensuring authenticity, guaranteeing special prices and snapping up. Different from other online shopping brands, Vipshop is positioned as a "website dedicated to sales", and new products are launched every day, providing consumers with a one-stop quality shopping experience with a deep discount as low as 1% and a fun limited-time snapping mode. Since its inception, Vipshop has advocated exquisite and elegant life concept, fashionable and aesthetic lifestyle and tasteful attitude towards life, and devoted itself to improving the fashion taste of consumers in China and even around the world. Jing Li, the founder of the core figure. In 2008, the host and gold medal producer went to the founder of Oriental Popular Media, and then to Le Bee Network and Kyoka JPLUS brand cosmetics. Jing Li, the "cross-border queen", is not only a benchmark figure in the eyes of TV people, but also good at multiple identities and constant innovation. Kyoka JPLUS, a self-owned brand, is growing rapidly at the rate of doubling its annual sales. Le Bee Network is the only vertical e-commerce platform for beauty cosmetics with celebrities in China. Zhang Jing, CEO of Le Bee Network controlled by Vipshop+February 2, 20041was replaced by Zhang Jing, general manager of Vipshop Beijing Branch. Ms. Zhang Jing has been focusing on the retail field for 65,438+06 years, including more than ten years as an executive in Taiwan-funded and Hong Kong-funded listed retail enterprises. In many years of cooperation with suppliers, Ms. Zhang Jing has always believed in using the most advantageous side of the enterprise, standing at the height of the brand, and completing the scheduled plan with the partners. She believes that the completion of performance depends on the confidence of * * * in making plans. Short-sightedness in performance is her goal. Its work style is known for its quickness and pragmatism. The corporate culture of Le Bee Network encourages an optimistic and positive attitude towards life. Fashion has always been a philosophy of life that actively pursues better quality of life and public taste. So in Le Bee Network, you can provide you with all kinds of popular information, fashion information, life taste and shopping fun through experts and celebrities who lead the fashion trend on the website. Enterprise honor: 20 1 1 May 27th, 2008: Yang Zhenyu, chairman of e-commerce innovation alliance, awarded the title of "313/member unit of e-commerce innovation alliance". 2011August 15: it was awarded the honorary certificate of "China's Most Growing and Emerging Enterprise Award" by the organizing committee of APEC SME Summit. 20 12: the digital service center of e-commerce association awarded Le Bee Network "China Internet e-commerce integrity demonstration enterprise". 20 13 September 15: It was awarded the title of "20 13 Top 100 E-commerce Enterprises in China" by the Organizing Committee of China E-commerce Culture Festival, and won the award of "2013 Best Vertical E-commerce Enterprise in China". 20 13 12 15: it was awarded the title of "20 13 China influential leading brand brand contribution award" by the organizing committee of the annual meeting of business leaders and media leaders in China. Enterprise transformation 2065438+In the early morning of June 6, 2004, the new homepage of Le Bee Network was launched, transforming the "sale+mall model" and adding more genuine authorized low-cost benefits. The comprehensive revision of the homepage means that the Le Bee Network model, which has always paid attention to its own brand and star effect, will turn to the "sale+mall model" of Vipshop. In February, Vipshop announced the cash strategy of $65,438+0.10.25 billion yuan, accounting for 75% of the shares. Le Bee Network said that Le Bee Network is still operating independently, and this revision is also based on the needs of strategic adjustment. Peach Blossom Festival "Peach Blossom Festival" is an exclusive cosmetics e-commerce shopping carnival under the professional cosmetics shopping website Le Bee Network. On 20 12, Le Bee Network focused on the concept of "Peach Blossom Festival Crashes Peach Blossoms", which formed a concrete idea for consumers to buy 30% off products in March. Unlike Tmall's "Double Eleven" and JD.COM's "618" discount promotion festivals, Le Bee Network not only discounts products, but also puts forward the concept of "peach blossom = energy", inviting female users to turn the Peach Blossom Festival into their own peach blossom luck. Let the "Peach Blossom Festival in March" become a beautiful carnival for everyone in spring. Activities Review "Fun Peach Blossom" in 20 14 The Peach Blossom Festival in 20 14 was based on the concept of "fun". At the same time, the brand spirit and activities of Le Bee Network were integrated into the Peach Blossom Festival, and a series of fortune guesses, constellation topics, interactive games and promotion activities with the theme of "Fun Peach Blossom" were launched. 20 13 "Crazy" In 20 13, Le Bee Network put forward the brand proposition of "neither beauty nor life" for the first time, advocating women to pursue the ultimate attitude towards life. 20 13 Peach Blossom Festival focuses on the slogan of "227 Madness" and a series of "Madness" activities such as "Beauty Madness", "Seconds Madness", "Becoming Madness" and "Getting Mad", which will make price reduction promotion to the extreme and really give back to female consumers. It has attracted the attention and purchase of countless netizens with genuine low prices. 20 12 March "Crash Peach Blossoms" March is not only the season when peach blossoms are in full bloom, but also the best time for all women to change their clothes and take care of their skin. The theme activity of "Peach Blossom Festival" specially planned by Le Bee Network was officially launched in official website on February 28th and ended on March 3rd1." Grab a 30% discount, give it in full, give it as soon as you buy it, and win the grand prize. There are wonderful promotions and surprise discounts every day. Star expert resource Xiao P Teacher Xiao P (PERRY) is an overall stylist, praised by the media as a "ever-changing styling wizard" and a popular stylist in Asia. The founder of comparable network, namely the founder of charming JMIXP magic makeup brand, and the creative director of PS modeling. Kevin's teacher, Kevin (Zhou Shijie), as one of the lecturers of the most popular variety show "Woman I am the Biggest" in Taiwan Province Province, is called the king of makeup by the industry. Teacher Mei Lin is an internationally renowned fashion modeling expert and life aesthetician. She is a fashion expert in Pretty Woman and the artistic director and expert host of I Love Everyday. The profound accumulation of more than 30 years' work experience and his unique and rich views on life have earned him respect and admiration both inside and outside the industry, and he is recognized as a master figure. Miss You Siqi, the most professional and well-known fashion makeup diva on FGLady, a professional fashion beauty website in China, has been in the beauty industry for ten years. By presenting the characteristics of beauty "truth, goodness and beauty", she endowed each work with the spirit of "strength, wisdom and romance" and established an irreplaceable reputation as "Venus". With aristocratic temperament, she also has a special identity in the fashion circle: fashion columnist, freelance writer and star makeup artist. According to relevant media reports, le bee Yu Quan's own brand "Together" added new members, and e-commerce "wooed" consumers, le bee 520. After Le Bee Network and Vipshop prepare for the spring sale marriage of Vipshop, how should Le Bee Network embark on the road of independent listing? The goal of Le Bee Network is to go public independently. Vipshop will send its CEO and CFO, and Zhang Jing, the head of Vipshop Beijing, as the CEO of Le Bee Network. After le bee married Vipshop, the homepage was revised, focusing on the sale+mall mode.