Why does my father Edison Chen say that life is hard, but I still can't "chill to the end"?

EdDISSon Chen has been a little busy recently, preparing for the Innersect global trend cultural experience exhibition in June+10/October, 5438, launching a new brand, and taking the time to be interviewed on the spot. By the way, as an old-timer, the program Hip-hop in China is a hot topic.

Edison Chen's obsession with hip-hop culture when he was young became the original intention of establishing the fashion brand CLOT. Hip-hop was regarded as his parents, and he told him at the bottom: "Life is hard, you must be cold. No matter what you do, you must make money. "

In mid-August, Edison Chen quietly came to Beijing to build a platform for the cooperation between CLOT and VLONE. Two months ago, his new company in China, Innersect, a tidal culture communication platform, also won the favor of Qian Shan investment and completed tens of millions of financing.

Hip-hop Gene and Fashion Brand Business

/kloc-at the age of 0/6, Edison Chen left Hongkong to study in Canada. Rebellious teenagers who encounter family discord have found a home in hip-hop culture and have an innate obsession: making money.

Edison Chen, who was once in the entertainment circle, found that two things that can give him a sense of security are still the same: hip-hop brothers and trendy brand stores that can make him money.

CLOT FAMILY, a trendy brand trading company founded on a whim, became his only reliance after his father went bankrupt and fell into the whirlpool of public opinion.

After catching up with the wind and working hard, this "star company" has survived for more than ten years and achieved good results. CLOT's fashion shops JUICE and JUICE STAND are located in Shanghai, Beijing, Chengdu and Changsha. At the beginning of 20 17, CLOT even raised tens of millions of yuan from hupu sports.

Different from the general anticlimactic management mode of Star Store, Edison Chen clothing does have its own advantages, such as the ability to get goods. According to investors, VLONE and Nike cooperated in a batch of limited edition sports shoes, and only 250 pairs were distributed in mainland China, while Edison Chen could get 500 pairs.

"Why are big brands willing to cooperate with us? Very simple, as long as the clothes I wear sell well. " Edison Chen once said this publicly.

Although arrogant, it at least shows that from the first day he became a star, he was wondering how to realize his popularity quickly.

Walk ahead of the trend

Edison Chen once revealed in an interview that the tipping point by marketing guru Gladwell touched him the most. Gladwell said, "If you do one thing first, you have a 99% chance of success."

In 2004, Edison Chen and his high school classmate and friend Kevin Poon founded the brand CLOT. It was not until 20 13 that the trend of stars opening stores to do street brand business became popular. As early as 10, the predicted Edison Chen also successfully won the first pot of gold.

One of Edison Chen's important insistence on CLOT brand is not to distribute it. So far, CLOT's genuine clothes can only be bought in major branches, official website and exclusive e-commerce platforms. (network diagram)

In 2006, CLOT entered the mainland, and divided the store operations in the mainland and Hong Kong into two independent systems, which operated independently, but the sources were unified, both from Edison Chen, and the prices were unified all over the world.

A happy life has just begun. Make money for your wife and children.