How did Weibo He and Weibo Da V He become top students in the industry?

10 June 17, Weibo V @ Hello, I asked He Laoshi to release a digital popular science video "I made a product that Apple gave up ..." in Weibo.

In the 7-minute video, "He Laoshi" was inspired by the air power that Apple gave up, and told in a relaxed and funny language that it took him two months to build an upgraded product, AirDesk, which has the functions of wireless charging and intelligent information prompt.

After the video was released, it instantly exploded on the Internet, and # He classmate Airpower# quickly boarded the hot search in Weibo. Up to now, this video has been played more than 25 million times in Weibo.

Video content released by "He Classmate" in Weibo video number.

He Laoshi boosted its market value by more than 500 million yuan with a video, which surprised the capital circle and inspired a new round of online discussion.

Some fund managers estimate that the price of the video "He Classmate" is between 3 million and 5 million, which is in a state of being contested by advertisers.

The influence of "He Classmate" was successfully broken, which affected the secondary market, was recognized by the capital market, and once again greatly enhanced the brand commercial value of "He Classmate".

So, who is "He Classmate"? How did its commercial value accumulate and erupt?

He, whose real name is He Shijie, graduated from Beijing University of Posts and Telecommunications. His nickname in Weibo is "Hello, teacher, my name is He".

20 19 released a video titled "The Real Experience of 5G in Daily Use", which became an instant hit in Weibo and Bili Bili, and was well known by the public. With this video, He Laoshi also boarded the lecture hall of Youth Studies, and was praised by People's Daily, Xinhua News Agency and even CCTV, calling him a model of young people in the new era. At present, the video has been played more than 42 million times in Weibo.

20021February, 22-year-old classmate He also interviewed Apple CEO Tim Cook as a representative of young people in China and a well-known digital blogger.

However, the mention of "He's online fame is inseparable from his exposure on the Weibo platform.

@ Hello, teacher, my name is He Laoshi. In May 2008, 1 1 released the first Weibo. Up to now, it has accumulated 3.465 million fans and won the honors of "Top Ten Digital V in Weibo in 2020" and "Top 100 Video Numbers in Weibo in 2020".

The related term "He Classmate" has been listed on Weibo Hot Search for more than a dozen times. In addition to the above two videos, there are many explosions. The video of Weibo has been played more than10 million times. For example, "What can computers do in the 1980s? In-depth experience of Apple Macintosh (played 29.22 million times in Weibo), I took photos of six million people (played 43 17000 times in Weibo), interviewed Apple CEO Cook (played 38.75 million times in Weibo), graduation performance (played 45.44 million times in Weibo) and so on.

The video content of "Graduation Performance" released by "Mr. He" on Weibo Video Number.

He Laoshi's works have a good balance between self-exploration and popular science audience. With his unique logical analysis, fantastic thinking and rich humanistic feelings, he used interesting and easy-to-understand language to carry out hard-core science popularization, which attracted the love of a large number of young people and won many praises.

It can be said that the success of "He Classmate" is inseparable from the accumulation in Weibo. At the same time, it also provides an example for the commercialization of similar bloggers and creates more imagination space for the future of the industry.