Target user group analysis

The target users of the website are the users who actually use the website. The improvement of website traffic and popularity depends on the degree of use of the website by the target users. Only by accurately grasping the user groups of the website can we effectively build the website according to the usage characteristics of the user groups. Today, based on many years of website construction experience of Shanghai Xiangqi Information Technology Co., Ltd., we will talk about the target user group analysis of the website in detail.

The target audience of different websites is not necessarily the same. We will roughly summarize the following categories:

Potential customers of the company: the website mainly focuses on the company's strength, service display and business scope. Therefore, these functions of the website should be reflected in a prominent position, so that visitors can find this information at the first time after visiting the website and attract visitors to continue visiting the website. In addition, the interactive function in the website is also a function that potential customers like to use, which enables visitors to use the website to interact with the company and get first-hand information from the end consumers.

Loyal customers: these users are visitors who have recognized the company's services. Most of their visits are aimed at understanding the latest developments of the company and mastering the latest company information.

Internal employees and potential employees: internal employees of the company, whose main concerns include: company dynamics, user feedback, sales situation, online special discussion, etc. You can further guide your work, have a sense of identity with corporate culture, and cultivate the corporate culture atmosphere. Potential employees realize the strength of the enterprise mainly through the information reflected on the company's website and increase their sense of identity with the enterprise. Through the recruitment information on the website, you can know the latest recruitment trends of the company and increase the ways for the company to recruit talents.

Ordinary browser: Ordinary browser has no special purpose. The main information they want to know when browsing the website includes: company information, service information, business scope and so on. Detailed information, high information update rate, strong appreciation and interest, and rich knowledge will be the key factors to attract them to browse the website again. When they browse the web, they will go through a process of knowing and recognizing the enterprise.

For potential customers and existing customers, corporate image promotion and product service information are the most important, but interactivity is also a useful supplement. From a practical point of view, it should not only include detailed information introduction and various information, but also include the following contents: convenient and fast information and business search function, so that they can find the information they need in the first time. For internal staff, the website should have flexible background information maintenance mechanism and distributed column module management.