How rich women do business from the full moon of that year.

"That year is full of flowers" is really good. I missed 70 episodes of TV series. Zhou Ying in the play is really an expert in making money. Following in her footsteps, let's sum up how she made a fortune step by step.

Not to mention that her husband's father-in-law died and was framed, since she officially took over the Wu family.

Step 1: Find a profitable business.

After taking over the Wu family, the previous business was broken. What should I do? Zhou Ying took Wang Shijun around the street looking for a way out, and even "Spring Breeze Mile" went in and turned around. Later, she found that opium made money and there were so many smokers, so she planted tobacco leaves and sold them. But then she saw the harm of opium and burned all the tobacco leaves with a torch. Zhou Ying told us that no matter what our conscience is, if we find that it doesn't suit us, we should leave this profitable industry as soon as possible.

The second step: monopoly.

What should I do if the tobacco leaves are burned? Let's sell cotton. Zhou Ying first investigated this year's market, and found that the cotton production in Guanzhong was reduced, but the cotton trade was indispensable. Zhou Ying is very bold. Since he wants to do it, he should monopolize and buy all the cotton. Whoever has the final say on the goods has the pricing power. For this reason, it is bold of Zhou Ying to steal her mother-in-law's bottom money. In the end, she made a small fortune. Later, Shen Xing moved three times and two times to gnaw away a large part, winning in the account period, and the capital chain is a key in business, which will be discussed later.

Step 3: Extend the industrial chain.

Zhou Ying found that the boy boss who bought cotton made a lot of money. Cotton was transported to Wuhan and turned into cloth, and the price has doubled. Compared with boss cloth, the cotton business is dwarfed. Just like a medicinal material can't earn enough money to collect medicinal materials, medicinal materials can't earn enough money to process medicinal materials and then sell them. Zhou Ying saw that she had cotton in her hand, her fourth uncle had a hand-woven workshop, and her second uncle had a cloth village. Why not extend the industrial chain, set up Wu's cloth industry as a joint venture, collect cotton to make cloth and then sell it to make money? Extend the industrial chain and earn more profits.

Step 4: Break geographical restrictions.

The cloth was woven and I wanted to make a fortune, but I didn't expect to find a cloth village in Gu Yue halfway, and the homespun could not be sold. What should I do? I will sell it in places where foreign fabrics are not popular yet. Zhou Ying told us that business can't be restricted by geography, even if it is thousands of miles away, even if bandits are rampant among them, as long as there is demand and market, there is no place where business can't go.

Step 5: Establish a brand.

When he arrived in Dihua, Zhou Ying found that someone had forged this check in the name of Shenglong. After finding out the reason, Zhou Ying asked Xu Renjie to issue a notice to replace all the fake medicinal materials in Dihua City with real ones. Guests have come to the door one after another, and the reputation of St. Longquan medicinal materials has become an instant hit, and the brand has become a masterpiece. Since then, business has flourished. Establish brand image and win industry reputation.

Step 6: adapt to the times.

Domestic fabrics are sold this year, but Zhou Ying obviously knows the advantages of foreign fabrics, and the future will be the market for foreign fabrics after all. Only by adapting to the present situation can we abandon domestic cloth and become foreign cloth.

Step 7: Opportunities and risks coexist.

Zhou Ying struggled and raised funds for many times, and finally became the largest shareholder of woven layout. Although the employees were smashed in the middle, the second uncle and the fourth uncle no longer took shares, but it finally proved that the layout of the woven fabric was correct. Opportunities and risks coexist, and opportunities are fleeting. Seize the opportunity, take the initiative, and eventually make a lot of money.

Step 8: The shareholding system is a good thing.

The joint-stock system was launched in Wu's East Yard, which not only raised funds, but also turned his shopkeeper buddies into shareholders, fully mobilized their work enthusiasm, and the guys worked hard to make Wu's life colorful together. This is the difference between doing more and doing less, and assessment is not as good as reward. Appropriate distribution of equity, improve the enthusiasm of employees.

Step 9: Win-win situation

What should Zhou Ying do, cook a Japanese meal and lock them up for a long time in the face of the weavers who smashed her 202,000 pieces of silver? Two hundred and twenty-two thousand pieces of silver are still not collected, and their family will still be hostile to the Wu family. Instead of making enemies, it is better to find a win-win solution to convince people with virtue, which not only solves the recruitment problem of machine weaving layout, but also helps weavers solve their livelihood. The weavers are very grateful to Zhou Ying. He weaves the cloth very hard and takes in a lot of hard-working employees appropriately. It is much more beneficial to be generous in time and adopt a win-win approach than to punish others.

Step 10: Quality wins.

The woven layout produced rich foreign fabrics, and Du's provocation made Hu unhappy, and she vowed to knock it down by lowering the price. Zhou Ying took it, and the price war will eventually lose both sides. Even if he wins, he will get nothing. If the price can't be achieved, let's make quality. No way, the foreign cloth that enriches the people is better than the foreign cloth that Hu sells. Zhou Ying divided fabrics into three categories. The best foreign cloth maintains the original price and the quality is second-class, which is slightly better than Guyueyang Cloth Village. The price is the same as that of Hu Jia, and the quality is third-class, which is five points lower than that of Hu Jia. It is not a problem to defeat Hu by taking preferential measures such as rebate, giving away fashion patterns and free delivery. When competing with competitors, there is no need to fight price wars, and quality is king.

Step 11: Push the momentum.

Hu was in a hurry, so he took the method of abuse and asked the children to sing nursery rhymes to slander the foreign cloth and enrich the people. This method can't be lower. Zhou Ying was neither anxious nor annoyed. If you work hard or win by quality, I will accept it. I will spread it out outside my Buyi village to attract the idle people in the street (people were really idle at that time), and put an ancient Vietnamese cloth and a Fu Minyang cloth on the ground and smash them with stones at the same time, which not only broke the rumor, but also publicized my own foreign cloth, and spent hundreds of pence to let the idle people watching the scene act as propagandists. It is an effective promotion method to expand the momentum and publicize through the mouth of others.

Step 12: Credit comes first

Zhou Ying went to Shanghai to steal silk business from Shen Xing and cooperated with Claudia. When she learned that the color of a strand of raw silk was a little different, she quickly informed Claudia. At the dock, Zhou Ying insisted on finding the raw silk twisted together, and Wang Shijun replaced the whole package, and proposed that this package of raw silk was free. Claudia was moved by her frankness and immediately signed an order with her for ten years. Integrity-based, reputation first. Zhou Ying keeps the word "honesty" in mind and abides by "no cajoling, no cheating, no cheating, no cheating", which is also the way of her commercial success.

Step 13: Break the routine and learn to be flexible.

Claudie introduced his friend to Zhou Ying. One of them, Boswu, thinks that China people are very old-fashioned, and advises his friends not to do business with China people. Zhou Ying got up on the spot and invited Bo Wu to dance, completely subverting Bo Wu's view of China people. Zhou Ying was generous, graceful, unconventional, won the appreciation of foreigners, and signed many big orders. Breaking the rules and adapting in time may bring extra surprises.

Step 14: Packaging is the key.

Zhou Ying was ambushed by Shenyang, and all the tea leaves were soaked in water. I thought I would lose a lot of money. I didn't expect there was a silver lining behind the dark clouds. The tea brewed there was delicious. But you can't just sell brewed tea. At this time, packaging is very important. Zhou Ying first gave this kind of tea a new name-Jinhua Fucha. She found some beautiful girls in the East Courtyard to make tea for the guests. This new tea soon became popular. Therefore, proper packaging is very important, including not only appearance packaging, but also goods and services.

Step 15: Buy people's hearts.

The Wu business has really spread all over the country. Indeed, shopkeepers from all walks of life all over the country gathered in Jingyang to report this year's profits. Zhou Ying hosted a banquet in the courtyard. Some shopkeepers not only entertained the shopkeepers, but also their parents. Their hearts were touched. Moreover, Zhou Ying has prepared one surprise after another, first the gold ingot in Huang Chengcheng, and then the merit monument in the construction of the Confucian Temple, which is famous and beneficial. The host was so generous that everyone was moved beyond words. They followed their master with meat, thanking Zhou Ying. The recruitment in Zhou Ying is really great. Only by thinking for employees, serving employees and respecting each other can we create greater benefits.

Step 16: The capital chain is really important

As I said before, Zhou Ying was bitten by Shen Xing because he had no cash in his hand. Later, in the battle between Shen and Wu, Shen fell on the capital chain. The thing is, Richang and the location are very tight, and Shen relieves it by sending stickers. When Zhou Ying learned this, he immediately sent someone to buy stickers, so Shen had cash in his hand. Then find someone to pretend to be a raw silk merchant and buy raw silk through courtesy, so that the money in your hand is trapped. Let Shen sell raw silk for a while. Well, this ticket must be cashed. If Shen can't get the money, he can't borrow it. Richanghe can only declare bankruptcy. This is the result of the break of the capital chain, so it is really important to maintain a good margin, ensure a virtuous circle of cash-assets-cash and maintain the normal operation of enterprises.

Finally, Zhou Ying became the "richest man" in Shaanxi step by step by relying on honesty and means. Of course, she relies on more than that. She is good at interpersonal communication, hitting the target with one blow, having high emotional intelligence and being good at negotiation. In addition to making money, she is also engaged in charity and public welfare undertakings, and has won popularity and reputation among society, business circles and ordinary people. Therefore, even if she drinks water without a cup, likes to squat when not sitting, occasionally picks her feet and behaves indecent, she still gets the respect and love of many people.

Poverty, without losing principle; Arrive and help the world. So, if you want to make a fortune, you might as well learn from Zhou Ying. How to make a big profit is commendable.