What aspects of Sina website can meet the requirements of consumers?

Sina (Nasdaq: Sina) is a leading online media and value-added information service provider, serving Chinese communities in China and around the world. It has a number of regional websites, taking serving the Chinese in Greater China and overseas as its own responsibility, and providing users with network services through its five major business lines.

Service channel

Sina.com mainly provides online media and entertainment services, aiming to become a fully functional online life community for Chinese people all over the world. Sina has more than 230 million registered users worldwide, with the highest daily page views exceeding 600 million. It is the most respected Internet brand in Chinese mainland and the global Chinese community. Sina.com provides global users with comprehensive and timely Chinese information, diverse and fast cyberspace, and advanced means to communicate with the world conveniently and freely. Through cooperation with more than 1000 content providers at home and abroad, Sina's website in Chinese mainland provides more than 30 online content channels. Sina's timely and comprehensive reports cover breaking news, sports events, entertainment fashion, finance and IT industry information at home and abroad. Sina Blog, an exclusive broadband interactive video product, which brings together elites from various industries, has become an indispensable part of the lives of hundreds of millions of netizens in China.

1, news center

The news center has good cooperation with thousands of media all over the country, and has won a good reputation in the industry and the love of netizens for its comprehensive and rapid coverage of major events at home and abroad. Currently "watching news on Sina. Com "has become an indispensable content for Internet users.

2. Sports channel

Competitive Storm is the world's largest Chinese sports information channel, which covers all global sports events, reproduces the sports situation at home and abroad in an all-round way with multimedia, and dedicates the essence of sports in vivid and colorful ways such as pictures, words and videos. Competitive storm includes domestic football, international football, NBA, comprehensive sports and other major columns, tracking and reporting sports stars and popular sports teams around the world, enjoying a good reputation in the domestic and foreign industries.

3. Entertainment channel

Sina Entertainment, as the largest and most influential Chinese entertainment media in the world, reports the major news events in the entertainment circle and the star dynamics at home and abroad for the first time. Its numerous exclusive cooperation resources show its authority in the industry and its absolute advantage in entertainment websites. Sina Entertainment consists of stars, movies, TV, music variety, audio-visual and other columns, and has been reporting the entertainment circle in detail in various forms such as words, pictures, audio and video.

4. Science and Technology Channel

Track the information and cutting-edge technology trends of major IT companies around the world at the first time, and report the latest policies and major news events in the technology industry in a rolling way to provide users with the richest and most vivid information services.

5. Financial Channel

Sina Finance, relying on the strong advantages of cooperation with dozens of leading financial media at home and abroad, captures and transmits the latest information of the capital market in real time, and has become the most advanced Chinese comprehensive financial platform.

6. Automatic channel

Every day, thousands of automobile news and service information are updated, and the database covers domestic and foreign mass-produced models, providing practical guidance for car purchase and car use, which is the spiritual home of millions of riders.

7. Real estate channel

The most powerful mainstream real estate media provides authoritative and fast news information for the real estate industry in China, and provides users with practical service information such as buying houses, renting houses and home decoration.

8. Game channel

As the largest game information website in Chinese, it provides the latest and most detailed game information and interactive services for players in China and even around the world.

9.women's channel

With the aim of "practicality, interaction and originality", we will provide the richest fashion information such as clothing, beauty, body shaping and tripod photography, and create the most interactive emotional communication platform and the most influential female topic. With the characteristics of "quickness and authority", we will report major events in the fashion circle at the first time, and realize the zero-distance contact between netizens and the trend.

10, Mall Channel

Sales of home appliances, communications, digital, clothing, jewelry, cosmetics, sports, flowers and gifts, cars and other online shopping malls.

1 1, Sina Broadband

Sina Broadband is an interactive network video platform, adhering to the development strategy of "building a broadband portal with excellent strategy", relying on advanced video-on-demand and P2P streaming media technology, featuring "news information+interactive entertainment+application services". At present, it has many brand columns such as Sina broadband sports live broadcast, Sina guest chat, Sina TV, Sina DV storm, extraordinary variety show, premiere theater, sharp topic, special information column, boutique original column and so on.

12, Sina WAP

As the first portal of mobile media, mobile phone Sina. Com provides a completely free mobile information and entertainment world, and all kinds of real-time information around the world can be presented when logging in.

13, blog channel

Sina blog has developed into the most influential and popular blog brand in China and the largest original community in China. It brings together industry elites in various fields and shows profound humanistic thoughts and rich information. Characteristics of Sina Celebrity Blog Since its establishment, Sina Celebrity Blog has basically realized its expected vision through vigorous publicity and promotion. Judging from the current situation, it mainly presents the following characteristics: 1. There are many writers. Among them, there are many celebrities such as entertainment circle, cultural and educational circles and press. 2. There are many columns. Because the celebrities on Sina blog come from all walks of life, the blogs written are also varied. In order to carry out classified management and facilitate users to read and browse, Sina has set up dozens of columns and sections on the homepage of blog channel. 3. Click Hot. March 2007 12, Sina's statistics. Com shows that the blog channel has more traffic than the news channel, ranking first among all channels. At present, about 3.5 million people visit Sina blog every day, and the number is increasing.

14, Sina forum

Sina Forum is the world's largest Chinese community and the mainstream public opinion center of the Internet, providing daily and diversified information interactive services for netizens with a convenient, stable and friendly interactive platform.

15, read by Sina

Sina Reading Channel provides readers with the most timely and comprehensive book information, dedicates the latest book serials at the first time, and builds the most influential online original platform and communication community for literature lovers.

16, other information

Reading, education, culture, constellation, military and other wonderful channels provide all-round and multi-angle information services for netizens.

[Edit this paragraph] Sina Wireless

Sina officially launched wireless services in April 2002, creating a value-added service platform for China users and providing wireless value-added services. As a leading online content integrator, Sina also occupies a leading position in the field of wireless value-added services, providing quality services to tens of millions of paying users. Through high-speed wireless internet access and colorful wireless data services, functions such as internet access, mobile office, web browsing and file transmission can be realized. At the same time, Sina Wireless is also far ahead in strengthening the deep coverage of the network, improving the quality of network operation, increasing data service channels and comprehensively improving data service support capabilities. In 2002, Sina Wireless successively integrated the superior resources of original Sina Wireless, Guangzhou Xunlong, Shenzhen Wangxing and Beijing Xingchao Online. Relying on the strong advantages and core competitiveness of Sina Group, the brand-new Sina Wireless has continuously explored new channels and services and maintained its leading position in the field of wireless value-added services. As the leader of domestic wireless value-added services, Sina Wireless's services cover SMS, WAP, MMS, CRBT, Chuyou Information, IVR, KJAVA/BREW and other platforms. Product applications include subscription, making friends, games, downloading and other categories; In terms of content, we have established long-term cooperative relations with many famous brands such as Warner, Rolling Stone, Universal, EMI, Sony /BMG, GETTY IMAGES, WALKGAME, etc., and downloaded pictures and voices of many celebrities, including Jay Chou, Faye Wong, Jane Zhang, Andy Lau, Wang, Stephen Chow and Liming. At the same time, Sina Wireless has established cooperative partnerships with major domestic telecom operators such as China Mobile, China Unicom, China Telecom and China Netcom.

1, Sina SMS

It covers products such as making friends, downloading, ordering food, ordering food, etc. The flagship products include headline news, news surfing, daily jokes, love books and many other wonderful services. As the leader of domestic wireless value-added services, Sina SMS not only relies on powerful content resources, but also cooperates with many content providers at home and abroad to continuously provide users with the most wonderful SMS service.

2. Sina MMS

At present, Sina provides multimedia messaging services to millions of users. Its biggest feature is that it supports multimedia functions and provides comprehensive content and information, including text, images, sounds, data and other multimedia formats.

3. Sina IVR

IVR (Interactive Voice Response) refers to the value-added services of all voice services except the user's basic call service, such as "automatic information broadcast (such as 12 1 weather forecast)" and "automatic inquiry system (such as anti-counterfeiting code input verification)". Users access the automatic or manual system by dialing the specified service number, and choose the service they need or listen to according to the program preset or the manual seat prompt. At present, it has become the latest sought after object of fashionistas. At present, the IVR market is growing strongly, and the mainstream products include mass entertainment, interactive games and professional applications.

4. Sina WAP

WAP is a global wireless application protocol. WAP defines a general platform, which converts the information in the current HTML language on the Internet into information described by WML and displays it on the display screen of mobile phones or other handheld devices. It is one of the main products of Sina Wireless in recent years. Mobile phone users can enjoy Internet services directly through Sina WAP service.

5. Sina CRBT

RBT(ring back tone), that is, ringback tone, is a waiting ring preset by the called user before the called user answers the phone. There are nearly 90 ring-back tone platforms accessed by Sina wireless, which is the most accessed among SP.

6.sina treasure chest

Sina Treasure Box provides users with graphical and dynamic mobile value-added services through China Mobile Treasure Box Service Platform (wireless Java service). At present, Sina Treasure Box has hundreds of products, covering all aspects of entertainment and life columns such as mobile games, anime movies, portable tools and news information.

7. Sina constellation

Sina constellation is a comprehensive constellation channel including horoscope, horoscope fashion, emotional story, horoscope tutorial, psychological test and so on.

[Edit this paragraph] Interactive community

Sina Interactive Community provides users with various forms of online community services, including Sina blog, Sina podcast, Sina mailbox, Sina photo album, Sina forum, Sina circle, Sina poster board and other product platforms. In Sina interactive community, these products cooperate with each other, creating a virtual living space for users to freely publish information, share resources and make friends.

1, Sina blog

Sina blog was launched in April 2005, and now it has developed into an interactive platform for personal original writing and sharing browsing with users with hundreds of millions of daily visits. Relying on Sina's powerful media influence, bloggers can make more users pay attention to themselves and let blogs realize the function of personal portal.

2. Sina Podcast

Sina Podcast was born in June 2006, 5438+February. It is another interactive platform based on user content originality launched by Sina Interactive Community after blog products. The main difference between blog and podcast is that blog mainly transmits text and picture information, while podcast transmits video and audio information. On the one hand, podcasting allows users to upload, publish and manage their own video and audio information, on the other hand, it also allows users to share and watch it well. In a sense, Sina Podcast is a personal radio and TV station based on the Internet.

3. Sina mailbox

Sina mailbox is a classic product with a long history in Sina interactive community, which was launched on 1999. The service includes free email for individual users, VIP paid email for enterprise users and Sina enterprise email. In the current market, Sina's free email still maintains the highest popularity, with more than tens of millions of users. In the field of paid email, Sina VIP email has always been the brand product with the largest market share. Sina enterprise email service has always been the first choice for small and medium-sized enterprises. Sina email service maintains more and more loyal users for Sina interactive community with its strong brand strength and product quality. On July 30, 2009, Sina officially launched the CN free email address. It is understood that Sina CN mailbox has many breakthroughs in function: 3G mailbox capacity, sending and receiving 30M oversized attachments at a time, etc. Now that the CN mailbox has been launched and officially registered, users can grab their favorite email names through various channels.

4. Sina photo album

Photo album is an indispensable basic service in community service. Whether in Sina blog or Sina forum, Sina album is an important function. Users can freely and conveniently store and manage their own digital video materials here, and they can also make new friends and discuss new topics by visiting other photo albums.

5. Sina Forum

Sina Forum is the oldest product of Sina.com, which has gone through 10 years. Sina Forum currently has thousands of theme forums, with more than 10 million users, and it is the best among Chinese forums at present. As the most traditional user interaction mode, Sina Forum is always the core product of interactive community and the initial public opinion center of Sina and even the whole China Internet.

6. Sina circle

Sina Circle was born in June 2006, 165438+ 10, which is an interactive platform specially built for user autonomous organizations. Sina circle has been well integrated with Sina blog to launch Sina blog circle, and will be combined with other interactive community products to provide a perfect platform environment for self-management and interaction for various user organizations.

7. Sina poster

Sina poster board is an integral part of Sina classified advertising service. Launched in 2005, this product is a free advertising platform where individuals and enterprises can publish classified advertisements for free. Poster column allows more visitors to find the information they need through advanced classification and search technology.

8. General communication

Universal communication is a new generation of open network instant messaging entertainment software which integrates the functions of traditional instant messaging software and P2P thought. Effectively support multi-person chat, group messaging and online games.

[Edit this paragraph] Enterprise services

As a provider of Internet technologies, services and products, Sina Enterprise Service is an all-round network information service platform built by Sina.com, relying on its excellent brand strength, integrating the advantages of existing technologies and Internet media resources, and relying on powerful products such as search engines, corporate mailboxes, classified information, corporate yellow pages, industry information and city portals. As a platform for integrating the advantages of various portals, Sina Enterprise Services provides tailor-made solutions based on Internet informationization for large, medium and small enterprises and the government, and provides users with the best products and services for a long time.

1, love to ask search

Aiwen Search is the most advanced intelligent interactive search engine at present, and it is also the first Chinese search engine in the world to provide natural language search, providing all-round search services including news, intellectuals, mobile phones, local encyclopedias, pictures, videos, MP3 and so on. In addition, Aiwen also launched the first interactive question-and-answer platform and local search service based on search technology in China. At present, Google provides search technology for web search on love issues. You can find that the result page obtained by searching related content in love issues is Google's page.

2. Basic application services

Enterprise email relies on Sina's technology and network services. Com provides enterprises with professional e-mails with centralized management and enterprise domain suffix, which fully embodies the brand image of the company and facilitates the unified management of the company's executives. Value-added service 1: Online fax is a bundled service for enterprise mailboxes. Sina enterprise mailbox customers can send faxes through the internet with the help of mailboxes, and the other party can use ordinary fax machines to receive them. Value-added service 2: Online CRM users use the customer relationship management system by renting from Sina. All management is realized through the Internet. Value-added service 3: Click the specific icon on the page to communicate with the designated telephone or PC, which is the product of the integration of voice and Internet. The SMS URL system replies to the corresponding downlink SMS according to the keyword content sent by the user's mobile phone. If the keywords sent by users happen to be short message websites purchased by enterprises (i.e. keywords), the information and interactive functions of enterprises will be returned to users. Enterprise blog is the best online marketing platform in web2.0 era, which breaks through the compulsory promotion function of traditional hard advertisements, helps enterprises to establish an open public online marketing platform, and can attract the interactive participation of target consumers and partners. At the same time, enterprises can manage and control the content of the platform. Enterprises can use enterprise blogs to publicize the latest trends and product details of enterprises as much as possible, and expand the dissemination and influence of information by receiving comments from target groups. Enterprise Yellow Pages enjoys Sina's strong technical strength and brand service, and has a huge enterprise information base. In a simple way, it has realized the enterprise's income increase and expenditure reduction, and solved the three most basic problems in the process of enterprise informatization-touching the net, popularizing and doing business. Classified information has practical, convenient, rich and fast functions, and you can find information about products and services from all walks of life in many fields.

3. Investment Promotion and Cities Alliance

Sina invests in China channel: adhering to Sina's consistent characteristics of large-scale, rapid and in-depth information dissemination. Com, which makes full use of the network and technical advantages of Sina, Taiwan Province and Hongkong, serves all kinds of domestic investment institutions and capital financing institutions, and provides a brand-new network exchange platform for domestic governments at all levels and investment promotion functional institutions, which not only opens an important window for overseas investors to understand the investment environment in China, but also builds an efficient information exchange center for overseas investors and domestic investment promotion institutions. The channel is available in three languages: Simplified Chinese, Traditional Chinese and English, and is released simultaneously in Sina North America and Sina Hong Kong. Sina City Alliance: This brand-new cooperative development strategy, with local cooperation stations between Sina and various city governments as the main cooperation platform, provides various publicity services based on the Internet platform for the government, aiming at shaping city brands, publicizing urban tourism cultural resources, attracting investment and promoting regional economic development. Through the cooperation with Sina. Com, local websites can integrate with Sina organically, enjoy resources and interact in real time. As for the positioning of channel content, with the guiding principle of "Looking at the city from a cultural perspective, making the city of China boil", we actively explain the cultural connotation of the city from multiple angles and in all directions.

[Edit this paragraph] Electronic commerce

Sina has opened Sina Mall in China and North America, which provides opportunities for international and domestic businesses to conduct online business through their own technology platforms. Sina works closely with merchants to create unique e-commerce solutions for different merchants, and makes use of Sina's advantages in market, users and technology to help merchants quickly promote products, sell and manage users on the Internet. At the same time, Sina solves the problem of protecting the rights and interests of online shopping users through strict merchant access system and strict product sales management system, thus actively promoting the healthy and orderly development of online shopping market in China. Acquisition of outdoor digital media of Focus Media: On February 22nd, 2008, at 65438+, Sina and Focus Media announced that they had reached an agreement with the approval of their boards of directors that Sina would merge the outdoor digital advertising business of Focus Media. According to the agreement, Sina will issue 47 million ordinary shares with an initial valuation of about 654.38+37 billion US dollars, which will be used to purchase business-related assets of Focus Media, such as building TV, frame advertisement and store advertisement (these combined businesses account for 52% of Focus Media's total revenue in the first nine months of 2008 and 73% of its overall gross profit), and Focus Media will retain its Internet advertising business, cinema advertising business and traditional outdoor billboard business. If the transaction conditions and relevant approval procedures are completed, the transaction will be completed in the first half of 2009. After the transaction is delivered, Focus Media will immediately forward the Sina shares obtained in the transaction to Focus Media shareholders in proportion. Some analysts believe that in 2007, Focus's revenue reached 500 million US dollars, and Sina's own sales reached 246 million US dollars. After the merger, Sina's sales will exceed 5 billion yuan, making it the second largest advertising platform in China after CCTV.

[Edit this paragraph] Brand Manifesto

At the beginning of its establishment: "The world is in your eyes" is in the process of starting a business; "Your new Internet world" is in the development stage; "Run" is in the leading position; "Everything starts with you". In 2003, 1 1 Sina (or China Cina, China, etc. ) are all introduced from Japan, and western letters are called Japanese phonetic notation. There are two spellings of Zhina's Roman phonetic notation. The more common "standard" phonetic notation should be zhina, and the less common "Japanese" phonetic notation should be Sina. Both are pronounced "Sina", and the s should be capitalized. See below: Recently, there is a heated debate about whether "Sina" is the Roman phonetic notation of Japanese "zhina" and whether Sina should change its domain name to "Sina". Some people think that Japanese "zhina" originally comes from Spanish words "China" and "Sinoe", both of which are transliteration of China's ancient self-proclaimed "Qin", so it is unnecessary to be too sensitive to it, let alone engage in a "war of words", otherwise it will affect the development of China's network industry. Others think that "zhina" is a derogatory term for China by a few Japanese, and "Sina" is its Roman phonetic notation, so Sina should not use "Sina" as the domain name, otherwise it will make most China people living in Japan feel embarrassed. Sina's explanation is that although "Sina" may have some special meanings in Japan, it was an honorific title for China in ancient India and ancient Greece. The crux of the matter is that Sina's domain name is a combination of "Sino" and "China", which has nothing to do with Japanese "zhina". Therefore, there is no need for Sina to change its name. Sina (pronounced しな) has several words in Japanese: quality, commodity, personality, family: posturing, devil. Another one is what you mean by China. We despise this word ... in the face of some people accusing Sina of being a beautiful Sina In the New English-Chinese Dictionary published by 1986, the word sino is interpreted as "the word formation can represent China". The Japanese word "zhina" in Modern Japanese-Chinese Dictionary, one of the collections in Beijing Library, is interpreted as: it is said to be a transliteration of Qin, which was first found in the Buddhist scripture "zhina" (the old name of China, which was widely used from the middle period of Edo to the end of World War II, has now been changed to "China"). For China, this is a well-known substitute for China English, which needs no textual research. Sina.com's famous "Sina" in Upper Wang Zhidong is really a fabricated word, and there is no English dictionary. Mr. Shi, a former consul of the Consulate General of China in Sapporo, Japan, graduated from the Japanese Department of China International Studies University, participated in the preparations for the Japanese Embassy in China, lived in Japan for many years, and was proficient in Japanese. In his words, "My Japanese level has been integrated into Japanese culture, and I can write in the Japanese way of thinking. In an interview with reporters, he said: "I have lived in Japan for many years, and no Japanese called me' China' in front of me. From the bottom of my heart, I can't accept that the Japanese call me China, and I will be unhappy. "Ms. Akiko Iwasaki, a Japanese student studying in China who later became a Japanese citizen, said in an overseas telephone interview:" The word' zhina' in Japanese is very common among the older generation of Japanese, and it means China. A new generation of Japanese don't use the word "zhina". They all call me China, not China. Zhina is pronounced "Sina" in Japanese and is said to be transliterated from the Roman alphabet. From books to personal interviews, it is not difficult to see the relationship between the Japanese word "zhina" and Sina. The pronunciation of Peugeot "sina" used by sina.com is really similar to that of Japanese "zhina", but it is a bit far-fetched to assume that "Sina" is Japanese "zhina" because of its similar pronunciation.