Implementation of Constellation Blogger _ Analysis of Implementation of Constellation Blogger

For media people, what are the better ways and channels to realize cash?

Many novices think that they can make money from the media, and the threshold is not high, but they don't know how to cook from the media.

Today, I will share with you the realization channels from the media. I feel that self-media realization can be divided into three categories: graphic self-media platform, video self-media platform and private domain traffic realization.

First, channel sharing

This is the most direct benefit. Many platforms have incentive mechanisms for channel sharing. The platform will put advertisements on your works. If someone sees your work, it means that the advertisement will be seen by users. When more people see your work, it means that the more people see the advertisement, the more you will get from the advertising fee. Therefore, if the media platform has a broadcast volume, there will be revenue, that is, advertising fees.

From the discussion in the media circle, Weibo's self-media, WeChat official account Guangdiantong, and headline advertising on the headline platform are all better.

Second, receive advertisements.

This is the same as TV programs, including title advertisements, patch advertisements, product placement advertisements and brand advertisements. Among them, the most contact from the media is product placement and brand advertising. If you want to make money by advertising, you need a certain number of fans to do it. Just like some stars, with a certain degree of attention, they will receive advertisements. Advertising revenue is relatively high, and this price needs to be discussed later. When you receive an advertisement, usually after the number of fans reaches a certain level, some advertisers may come to talk about cooperation with you. )

The popular explanation is to customize business information according to the style and tonality of the media and the media itself. For example, the advertisement of a fellow uncle may be a Weibo related to the constellation, and the advertisement of a business model is an illustrated article that is highly compatible with political and business hotspots.

Of course, advertisements can also be accessed through some third-party platforms (such as advertising alliance). ), and then you can get the corresponding income according to the size of the traffic. This is a typical cash flow-based way, and it is also one of the most common ways at present.

Soft-text advertisements: Jane Books, Today's Headlines, Hundred Schools, Weibo, etc.

Video advertisements: Bili Bili, Tik Tok, Aooutlets, etc.

Third, bring goods with goods.

For friends who have just started to be self-media, traffic alone will definitely not survive. Therefore, most of them have opened their own Taobao stores, micro-stores or shopping malls that come with the platform. Bring traffic to your store through excellent content.

It doesn't matter if you don't have your own store. You can distribute the products of other stores in your own videos or pictures. The distribution ratio can sometimes be as high as 60%. You don't need to produce your own goods, you just need enough media traffic, and you can get good income through distribution.

For example, if you make food videos, then you can sell ingredients or kitchen utensils.

You should also consider live broadcast with goods. In this regard, Tik Tok and Aauto Quicker are undoubtedly in the forefront, and it is common for a live broadcast to bring goods over 10 million times.

In addition, Weibo and Zhihu earn a good income by writing soft articles with commodities.

Fourth, knowledge payment.

Paying for knowledge is selling knowledge. Make articles/videos of what you are proficient in, publish them through the media platform, and finally realize the realization. But knowledge payment needs to be proficient in a certain aspect ~ such as English, programming, design, investment and so on. We can show or teach these knowledge and skills through the media platform to guide users to pay for more content or services.

This realization method can be found in the official WeChat account and various educational institutions. Wechat official account middle school pushes teaching articles to everyone every day, and then focuses on products, such as Basic Photography Course, which belongs to knowledge-paid products.

Paid columns: Himalayan FM, Get, Douban Time, Jane Books.

Live interaction: Zhihu live broadcast, litchi micro-classroom, live broadcast.

Paid question and answer: divided answer, Weibo paid question and answer.