Valentine's Day activity plan book of flower shop

As time goes by, the hard work has come to an end, and we will usher in new hopes, new work contents and goals. Is it necessary to write a good planning book? Do you know what problems should be paid attention to when writing a planning book? The following is the flower shop Valentine's Day activity plan book I compiled for you. Welcome to learn from it. I hope it helps you.

Flower Shop Valentine's Day Activity Plan 1 Activity Theme:

Impression men and women have nothing to do with love.

Activity significance:

1. Strengthening mutual understanding, communication and exchange among employees is helpful to coordinate the relationship between male and female employees.

2. More communication and contact between employees will have a positive effect on our employees' interpersonal skills and their future careers.

Activity content:

(1) Activity Time: August 9th, 20xx

(2) Location: China Network Manager Meeting Room.

(3) Activists: all employees of China Net Manager.

(4) Organizer: Planning Department

(five) the main steps of activity preparation:

A. On August 2nd, the detailed rules for program approval and participation in theme activities were announced.

B. On August 4th, the participants of the theme activities were recruited, suitable personnel were selected, basic information was collected, and PPT of the theme activities was made.

C, August 5, personnel and materials to implement.

D. arrange the venue on August 6, and the meeting will begin after the end. Note: See the implementation plan of Qixi theme activities for details.

(6) Activity flow:

First, opening music

B. Opening remarks by the moderator

C, the girls sit in the pre-designated position, and the host introduces each player's major, hobbies, specialties, constellations, mottos, photos and other personal information to play on the multimedia.

D. Boys will enter in the order of drawing lots in advance. Boys will introduce themselves first, including their majors, hobbies, strengths and weaknesses, constellations, and ideal girls to make friends. They can introduce themselves comprehensively.

E. After taking the stage, the boys write down the number of one of their favorite girls on the card and give it to the host.

F at the same time, girls choose to express their support or disapproval by introducing themselves to boys.

G, the host to see whether the numbers overlap (the number of girls selected by boys and the number of boys supported by girls), to see whether the friends are successful. Before the results are announced, the host will ask girls (mainly girls who voted for him), and girls and boys will ask each other questions.

H. (Optional) A boy can show his talents or play PPT or short films.

L, boys help friends and girls get to know him. Finally, the boy chooses a girl from the girls who still support him. At the same time, please invite the girl they chose for the first time to ask this (or the same girl) for advice. If they make friends successfully, play songs (the man and woman sitting in the alley) and receive prizes; If all the girls don't support that boy halfway, play (unfortunately not you) and win the prize, and the journey of making friends will be over.

I. Activities interspersed with programs and interactive sessions (Truth or Dare)

J. concluding remarks

K, the activity is over

note:

1. See the theme activity implementation plan and the host's desk for details.

2. Activities interspersed in the program (optional)

Flower shop valentine's day activity plan 2. foreword

The flower shop is a beautiful and elegant place, and floral art is the' soul' of the flower shop. Beautiful flowers spread all kinds of emotions for people.

Fortunately, our xx flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for a warm home, bright smiles and a bright future!

Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

During the three-day activities of Tanabata, the activities will be a complete success, win more customers for the flower shop, win more people's trust and support, and finally realize the benefits of the flower shop.

2. Specific objectives

During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than 200 flowers per day, and send flowers no less than 300 times per day. The total number of scattered flowers is 3000.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start.

Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our xx activity is mainly aimed at the crowd of 16-30, and these young people are all 82. 2% people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"xx invites you to spend Tanabata together."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project

2. China Valentine's Day Theme Flower Exhibition.

3, Qixi bouquet promotion activities.

4. Tanabata Flower Scattering Special Event

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for three days, which are August 14, August 15 and August 16.

(2) Venue

The location of our xx flower shop activity is in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where Valentine's Day couples will go together.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

30 temporary workers (female 1 9, male 1 1) were recruited before the event to be responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment so that the flowers will not be lost or late.

Need 8 delivery personnel (our store has 2 delivery personnel and 6 male temporary workers);

It takes two people to answer the phone and place an order online (our original 1 customer service staff and 1 female temporary workers);

5 bouquets decorators (there are 2 bouquets decorators and 3 female temporary workers in our store); 2 propagandists at the door and 5 street propagandists (6 temporary workers, 2 women and 5 men, the woman propagandizes at the door, and the man makes an excuse to publicize nearby);

Arrange 14 people to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (we have 1 sales staff in our store, 13 are female temporary workers, and the sales staff will give these 13 temporary workers some training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select 10 to send us elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: 30 people, with an average salary of 3 days per person, 500 yuan.

Store decoration: Replace some old ornaments, from the frontispiece in the store to a red carpet in the store, the decoration of the store is more prominent than that in the store, attracting the desire of passers-by. About xx yuan

Advertising fee: a banner of 300 yuan, 10000 leaflets about 800 yuan, and a large exhibition board in Annex I is about 5 pieces a month, each piece is about 8,000 yuan a month.

project cost

Temporary workers' expenses 15000 yuan.

Store decoration x yuan.

The advertising fee is 4 1 100 yuan.

The total is 58 100 yuan.

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. Improve the public's awareness of xx flower shop and leave a deep impression on the public, just like thinking of melatonin when it comes to giving gifts, let consumers think of our xx flower shop first when it comes to sending flowers; So as to have more loyal and stable customers.

Valentine's Day activity plan book of flower shop 3 I. Promotion purpose

Through the theme of "romantic night", we should firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx February 14 to February 17, 2007

Third, publicize the agenda.

20xx February 2 to February 15

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 9-February 17

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, with exquisite ornaments in the store as the main display object.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 20 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 2-13)

Pay attention to the registration of membership card information.

publicize

Shop layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card.

Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.

Flower shop Valentine's Day activity plan 4 I. Activity theme

Tanabata seeks love in xx

Second, the background of the incident

The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love?

Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.

Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.

III. Purpose of the activity

1. Provide an understanding platform for xx unmarried single men and women.

2. Strengthen and consolidate the company's activity planning ability.

3. Make effective use of activities to enhance the brand awareness of xx City Life Network.

Fourth, the activity time

Tanabata night.

Verb (abbreviation for verb) activity place

Pick up the coffee shop.

Sixth, the object of activity.

Unmarried single men and women.

Seven. Activity promotion time

A week.

Eight. Preparations for the event

1. Find two party hosts;

2. Commodity procurement

Balloon (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)

3. Prepare the required equipment

Scissors, microphone, stereo

4. Collect romantic love songs; (sculpture)

5. The office staff is responsible for the registration matters and data management of the participants, and the registration is mainly based on online reply registration posts;

6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.

Nine. Venue layout

1. Make full use of the venue of Cafe 1. The venue should be romantic and warm;

2. The color of the audience is mainly purple and pink;

3. If the venue permits, use balloons to form a circular arch at the entrance of the activity;

4. Decorate every corner of the venue with purple and pink balloons as a group;

5. Every desktop needs a candle;

6. Visit some flowers according to the site environment. (mainly roses)

X. Activity content

1. Staff should distribute number plates to participants and guide them to their seats;

2. The host made an opening speech for this activity;

3. Participants should briefly state their names first, and the whole plan will take 10 minutes;

Begin to enter

A. "Love Behind"

(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.

(2) Two people transport the balloon back to back from the starting point to the finishing point intact.

(3) When the time limit is 1 min, the one with the most balloons wins.

(4) Divide into four groups to participate in the game, and two groups will play simultaneously.

B. The Call of Love

(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.

(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; Two people facing the audience guess the words of the card according to their hints.

(3) within a time limit of 5 minutes, the most guessed is victory.

(4)2 ~ 3 groups participate in the game, one group at a time.

5. After the game, get to know each other.