Who is the boss of Wal-Mart? Asking for details

Robertson? Walton is not only the richest man in the world, but also a famous hermit. Retail giants never tip. A barber said, "I cut Walton's hair 85 times and he never gave me another penny." The rich man refused to be interviewed by reporters, and his press secretary refused to answer questions about Walton's private life. "This is a personal problem, no comment. Excuse me, how do we operate? " This is the standard answer of his press secretary. Cold opening 1945, 27-year-old Sam? Walton just got rid of the financial difficulties brought by the birth of his eldest son Robertson and opened his first retail store in Newport, Arkansas. The funds for opening a shop are all raised by relatives. This clever young man who loves to sell things is full of hope. American retail giant Jay? West? Penny wishes his lover a new home. Walton used to work for him, earning $85 a month. Walton mastered the initial sales skills there: learn to save paper packaging and understand that the success of any store lies not only in the goods, but also in the people who sell them.

The whole city seems to come to watch the opening of the new store. Not because Newport people have never seen such a small-scale store in their lives, but because they want to see shopkeepers who have the courage to set foot in the retail industry dominated by pounds. Mr. Sterling is the owner of the only large shopping center in Xingang. Except this shopping center, the 4000 residents here have never been to other stores. After some simple opening ceremonies, customers usually go to the Sterling Hotel.

This is a bad start. Walton knew he needed to smile. He personally greeted customers at the door, greeted them and chatted with them, as if he had opened this small shop for them. He can talk to everyone for hours, and he can never tire of talking about his son. Walton dreamed of becoming his successor just after his son was 1 year old. Walton took great pains to make the small shop prosperous. He borrowed some money and bought a cold drink stand in front of the store, and he tasted the joy of success for the first time. Children buy cold drinks in front of the booth, and customers pay in front of the cashier in the store. He was excited by their long queue.

"Ten Steps" Walton's "Wal-Mart" retail kingdom has an annual sales of 200 billion US dollars, and more than 4,000 stores not only cover the whole country of the United States, but also spread all over the world. There are 654.38 billion customers per week, and each store has 70,000 kinds of goods every day. The Financial Times believes that Wal-Mart is now the most popular trading company in the world. Smile service is a symbol of Wal-Mart's huge commercial network in the United States. Its boss is Robertson, the eldest son of Walton Sr.? Walton.

10 years ago, after Robertson inherited his father's legacy, the press listed him as the richest man in the world. Robertson? Walton's wealth is estimated at $65.4 billion, which has increased by nearly 1 times in the past two years.

Robertson inherited his father's business and part of his property, as well as his father's principles. Walk into any "Wal-Mart" chain store in the United States, and every salesman will tell you the "ten-step method" invented by old Walton. "Ten Steps" has been used for 40 years and is still a compulsory course for new salespeople. No matter what goods are sold, when the customer is still ten steps away, he should nod and smile and ask, "Can I help you?"

Robertson clearly remembers his first day at work. This is also a "bad start". Father's lease in a cold drink shop not far from the shopping mall came, and the owner refused to renew it. The Waltons had to move to Bentonville and start from scratch. The meager savings are barely enough to buy and repair the shed that is about to collapse. When the new store opened, no one visited it. It's raining cats and dogs in Bentonville. At noon, the repaired shed collapsed again and the goods on the shelves were washed away. Six-year-old Robertson helped his father sort out the bent goods.

The "bad start" once again brought great success to the store. Old Walton not only greets customers at the door, but also tries to attract repeat customers. If the goods were cheap as soon as they came in, he immediately reduced the price for the customers, which was unheard of at that time. People attach great importance to this and there are more and more customers. Walton Jr. was exposed to his father's business methods from an early age.

1962, old Walton knew that a sales shed could no longer meet the business needs, so he put all his money into the "Wal-Mart" store opened in Rogers City, Arkansas, thus laying the foundation of the retail empire.