Five characteristics of target customers

Age range, gender, geographical location, income level, interest preference.

1, age range: It is important to determine the age of the target customer. Is a children's toy company, the target customers are 3 to 10 children, and it is a high-end fashion brand, and the target customers are young adults.

2. Gender: Gender is also an important feature. Men and women have different purchasing decisions and consumption preferences. According to the gender orientation of products or services, it can be determined whether the target customers are men, women or both.

3. Geographical location: Geographical location is another important feature. People in different regions have different needs and cultural backgrounds.

4. Income level: The income level of target customers is very important for determining pricing strategy and market positioning. Target customers can be identified for high-income, middle-income or low-income people.

5. Interest preference: Knowing the interests and preferences of the target customers will help to better meet the demand.