What does Kawaii mean?

Kawaii means cute, which is a transliteration of Japanese かわぃ.

The concept of Japan since ancient times is the "girl culture" that developed rapidly after 1990.

One of Japan's unique beauty consciousness centered on "girl" was formed in the early 1968+0990' s and spread rapidly. It has the same meaning as the original etymology "Ai らしぃぃ" and derives the adjective "lovely" and the verb "lovely". The etymology of Yan Ying is かほはゆし). According to the records in the newly selected ancient dictionary primary school, its original meaning is "having a clear conscience and blushing".

Extended data

In the middle ages, the word evolved into "かわゆし" and in modern times it evolved into "cute". On the other hand, "cuteness" is "beauty" on a certain level.

Qing Shaona once wrote in Pillow Grass that the so-called beautiful thing is the baby's cheek painted on the melon; Chickens and children run around like mice. (Paragraph 145) Come to the conclusion that "cute" means "small", "naive" and "immature".

This "lovely" beauty consciousness is not only reflected in literary works, but also in artistic works. For example, in The Tale of Genji in Heian Period (about 1 100), most women who appeared on the stage used thin lines to show their eyebrows repeatedly, and used the shape of "く" to show their noses. Although this method is certainly not beautiful, it is full of its unique beauty.

Baidu Encyclopedia-Kawayi