Coffee shop entrepreneurship project model plan

The first part is the market analysis of coffee shop management project proposal model (1)

First, the market demand analysis

(1) There are high, medium and low-grade women's dresses in Guangzhou clothing market, but most women's dresses are too casual, casual and comfortable. Or focus on being unconventional and different, which can't meet the needs of white-collar women.

(2) Although some very high-end fashions can meet the dress requirements of white-collar women, their prices are too high.

(3) There are also some local professional suits with moderate prices. Although some textures and workmanship are good, they are too professional and make people feel a little less feminine.

(4) Some middle-and high-end professional women's dresses of Hangpai are elegant in design style, exquisite in fabrics and exquisite by hand, and their colors and styles are mainly bright and soft, and their prices can be accepted by most mature women in upper-middle-income white-collar workers.

Second, the target group analysis

Mature professional women with higher education (college or above) and aged between 25 and 40 are the target groups of women's clothing stores in Mei Wei. The monthly income of this target group is above xx yuan, or the monthly income of the family is above 5,000 yuan. In Guangzhou, it should belong to a well-off family, and it requires high taste in clothing. This group is dominated by foreign white-collar women (non-Guangzhou women).

Third, the analysis of competitors.

In Guangzhou, especially near Tianhe City Square, there are few business plans for such coffee shops, and most of them are specialty stores, with a single variety, weak personalization and high prices.

Part II Cost Budget

First, early investment.

Shop decoration: 1 ten thousand yuan

Rent: (second mortgage-rent) 28,000 yuan.

Purchase: 18000 yuan

Business administration and tax registration fee: 1200 yuan.

Hand-holding fee: XX yuan

Liquidity: 1 ten thousand yuan

Total1:87,200 yuan

Second, a fixed monthly fee.

Salary: 5500 yuan/month

In which: 2 storekeepers:1.500× 2 = 3,000 yuan/month.

This article comes from: University Life Network detailed source reference:

Manager's salary: 2500 yuan/month

Hydropower: 300 yuan/month

Industrial and commercial management fees and taxes: 500 yuan/month.

Rent: 10000 yuan/month

Total 2: 16300 yuan/month

Three months is 48,900 yuan.

Three, the first three months * * * need to invest money

87200 + 48900 = 136 100

Part III Profitability

(l) After the average wholesale price of each set of clothes, 240 yuan/set of middle-grade clothes, and 90 yuan/piece of Maori;

(2) The average wholesale price of high-end clothing 150 yuan per set, and the retail price is calculated according to 300 yuan (20% discount for 280 yuan, calculated according to 500 yuan, and gross profit after 20% discount 120 yuan per set).

Table-Income Forecast of Mei Wei Women's Clothing Store in XX

The fourth part is market risk analysis.

First, the biggest risk of the clothing industry is to grasp the market.

If you don't grasp it well, it will easily lead to a backlog of goods. This requires careful study of market conditions, grasping customer needs from the usual sales business, not blindly following the trend and not falling behind.

Second, peer competition is one of the main risks.

Our shop should strictly control the quality of clothes, improve the service quality, implement intimate service and try not to fight price wars.

Third, customer complaints about clothing quality are also one of the risks.

Under the premise of quality control, it is very important to deal with customers' opinions reasonably and properly and establish the service consciousness that "customers are God".

The fifth part of the industry related laws and regulations

(1) According to the relevant provisions of the Product Quality Law of People's Republic of China (PRC), the clothes provided by our store should meet the quality requirements and be qualified.

(2) According to the relevant provisions of the Law of People's Republic of China (PRC) on the Protection of Consumer Rights and Interests, when providing goods or services, our store shall meet the requirements of protecting personal and property safety, so that customers will not be harmed.

(3) According to the relevant provisions of the Labor Law of People's Republic of China (PRC), shopping malls should sign corresponding labor contracts with the recruited employees and buy corresponding labor insurance for them.

Part VI Personnel Organization and Allocation

Staff and post functions

(1) 2 shop assistants: responsible for all the work with customers;

(2) 1 manager (himself): overall planning, responsible for procurement and finance.

Note: Shop assistants are laid-off and unemployed women in this city.

The seventh part of their own advantages

I. My work experience

I have 5 years working experience in clothing sales, have a strong interest in clothing, and have a strong appreciation of clothing. I was born in other provinces, and I know the shopping psychology of foreign women very well and have done special research. At the same time, I have lived in Guangzhou for many years and know more about Guangzhou women.

Demonstration plan of coffee shop entrepreneurship project (2) 1. Enterprise profile

Main business scope:

Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, and it's all freshly ground and cooked. )

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.

Enterprise type: service

Second, the personal situation of the author of the business plan

Third, the market evaluation

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or estimated market share of the enterprise: 1%

3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.

The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.

Fourth, the marketing plan

1, product: same

2. Price:

Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

Danish Bread 5-8 yuan

lunch

Vegetable Pie 8 yuan

French sandwich (tuna, smoked chicken) 15 yuan

Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.

Salad (potato, tuna, Caesar) 15- 19 yuan.

Box lunch (barbecued pork, beef with black pepper) 19 yuan

Afternoon tea time

Cheese sticks and bread sticks, 6 yuan.

Cookie 6-8 yuan

Tiramisu 10 yuan

Fruit Cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry Cheesecake 12 yuan

3. Promotion method:

① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.

(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.

4. Location:

(1) Location details:

(2) The main reason for choosing this address:

(3) Sales method: end consumers

(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as a partnership.

Name of proposed enterprise:

Enterprise employees:

Intransitive verb fixed assets

1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.

Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .

2. Summary of fixed assets and depreciation:

Demonstration plan of coffee shop entrepreneurship project (3) 1. Background:

The pace of modern life is fast, people's life pressure is huge, and more and more people pay more attention to personal health. According to medical research reports, coffee beans contain a lot of healthy ingredients that are beneficial to the human body. In addition, many latest research reports show that caffeine is not as harmful to human health as previously thought; On the contrary, some ingredients in coffee have many health-care effects on human body. (See Appendix) We believe that more and more people will drink coffee, and there will be a trend of youthfulness. In view of the recent popularity of theme restaurants, we decided to open a theme coffee shop to sell all kinds of specialty coffee and cakes, and named it "Constellation Coffee Shop". In other words, the coffee shop not only promotes the function of coffee, but also takes the constellation as the theme of the coffee shop.

Second, the goal:

Constellation coffee shop not only hopes to promote the efficacy of coffee, but also hopes to profit from it. It is planned that the coffee shop will turn a profit within six months. It is estimated that the monthly net profit excluding tax will reach 10000 yuan after two years, and a theme coffee shop will be opened four years later.

Third, the market analysis:

At present, the coffee shops in Cangzhou area are mainly chain-operated, and the market is mainly monopolized by two groups. However, because the coffee shops of the two groups have no special theme, they are very suitable for young people who pay attention to style. We also considered the market competition of other beverage shops (such as cold drinks shops, herbal tea shops and tea restaurants), but we found that most of these similar industries are not self-help, and it is difficult for them to cooperate with efficient young people. Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development.

In addition, we also interviewed about 100 15 to 30-year-old teenagers in the form of street interviews. The results show that nearly 80% of the respondents have the habit of patronizing coffee shops, and half of them patronize coffee shops three or four times a month on average. Nearly 40% of the respondents patronize the coffee shops in Shangdao, and the environment and food quality are the main reasons for their patronage. In addition, we found that more than 80% of the respondents are interested in constellations, and 60% of the respondents said that if the theme is constellations,

Fourth, the culture of young people drinking coffee:

Once upon a time, the feeling of coffee was a patent for adults. With the popularity of young Americans drinking coffee, young people who admire American culture also follow suit. Japanese food is a popular food for young people recently, and the coffee drinking culture in Taiwan Province Province and Taiwan Province has gradually become the food culture of modern young people.

Verb (abbreviation for verb) position:

Constellation Cafe is planned to be located on the second floor of Huabei Commercial Building, Xinhua Road, Cangzhou City. The shop covers an area of about 300 square meters, and the rent is 4000 yuan per month. It is estimated that the coffee shop can accommodate more than 30 guests at the same time. There are no coffee shops of the same type competing with each other, and there are many shopping centers nearby. It is a concentrated place for young people and tourists in Cangzhou, and the place with the highest density of people in Cangzhou.

Six, business model:

We decided to run Constellation Coffee Shop as a joint venture. In terms of financing, our franchisees have raised 350,000 yuan, and it is estimated that they need 500,000 yuan to start business. Now we are going to consult the bank for details of the loan.

VII. Customers:

The customers of the coffee shop are all young people, aged between 15 and 30. Most of these customers are here.

Consumers who shop in Cangzhou have no financial burden and are easy to accept new and special things. Coffee shops selling specialty coffee and cakes are best for them. In addition, foreign tourists are also customers of this coffee shop.

Eight, business hours:

9: 00 am to 12 am on weekdays; Saturdays, Sundays and public holidays from 8: 00 a.m. to 8: 00 a.m. 1 p.m.

Nine, product features:

Constellation coffee shop not only sells traditional coffee, but also provides constellation coffee and fruit coffee. In addition, customers can also enjoy delicious custard, cakes and horoscope cookies to increase the fun of drinking coffee. Information about coffee and food is as follows:

Coffee:

First, traditional coffee:

Traditional coffee is most suitable for coffee lovers, including American coffee, blue mountain coffee, espresso, Vienna coffee, Italian foam coffee, milk foam coffee, mocha coffee and lemon yellow coffee.

B, constellation coffee:

People in different constellations have different personalities and are suitable for drinking different coffees. For example, Aquarius people like to face challenges and changes, and mocha cocoa coffee suits them best. The constellation and its relative coffee are as follows:

Aquarius (1.20 ~ 2. 18): Mocha Cocoa Coffee

Pisces (2. 19~3.20): French milk coffee

Aries (3.2 1 ~ 4. 19): espresso.

I recommend it carefully.