Introduction of xu teacher constellation _ xu teacher.

Chen Ou, a upstart born in 1980s, is CEO and co-founder of Jumeiyoupin. 16 years old, studying in Singapore and studying at Nanyang Technological University. During his college years, he successfully founded Garena, an online game platform, and obtained an MBA from Stanford University at the age of 26. Jumeiyoupin, a cosmetics B2C website founded by Jumeiyoupin, has been invested by Xu Xiaoping Angel Investment, Xianfeng Huaxing Venture Capital and Sequoia Capital successively. In just one year, the number of registered users exceeded 3 million, and the total turnover exceeded 400 million, writing the entrepreneurial legend of the post-80 s generation.

Chen Ou (3 photos) 20 10, Han Geng, the popular king of Chen Ou, launched Jumeiyoupin subway advertisement, and its novel "double endorsement" mode was enthusiastically sought after. In addition, the advertising video "Speak for yourself" that he personally appeared for the company aroused strong resonance among the post-80s generation, and set off an imitation craze of "gathering together" in Sina Weibo.

Just don't play cards according to common sense

Chen Ou, a native of Sichuan, has parents who are government civil servants in prefecture-level cities. /kloc-Before the age of 0/6, he studied and lived like most children. Until he was admitted to Nanyang Technological University in Singapore with a full scholarship.

"This is a good springboard." Chen Ou said that he studied computer in college and his hobby was making money. How to earn? Play games and competitions. During college, Chen Ou, who is quite talented, often participated in game competitions. Other contestants regard playing Warcraft as their life, while Chen Ou only took time to practice three or four days before the game. At that time, his best performance was the top three of Warcraft in Singapore.

Playing games can't satisfy Chen Ou, and discovering and creating new games has become his spare time. In the fourth year of college, Chen Ou founded Garena (the original gg platform, with more than 24 million users worldwide), which attracted a large number of gamers and became one of the largest game battle platform outside China.

Just when he was proud of Garena, he had to face a realistic problem under the pressure of his parents-studying M B A at Stanford University in the United States. In 2007, Chen Ou was successfully admitted to Stanford University, and his focus turned to study again. During this period, Chen Ou met his second business partner, Dai Yusen.

In Chen Ou's eyes, employment is to complete the work according to the boss's idea, which is only his own responsibility; Unlike starting a business and creating value, you can do what you like according to your own ideas.

Chen Ou said that he is a man with many ideas and likes to create and put them into practice. Aquarius is the most elusive character in the constellation, which seems to be very consistent with Chen Ou's behavior.

In 2007, Chen Ou met Xu Xiaoping through the introduction of Stanford alumni. After they had a cup of tea at Beijing Cuigong Hotel, xu teacher decided to invest in his game battle platform.

But this time I didn't take xu teacher's money. Because he was faced with the choice of continuing to study or returning to China after graduation, "it would be embarrassing if he took xu teacher's money to continue studying."

In 2009, due to the sense of distance from MBA, Chen Ou found that his corporate atmosphere with Garena was not so in tune. He felt that his destiny was not in his own hands, so he had to reluctantly sell Garena, a game platform that he was once proud of. Although his parents wanted him to return to China after receiving his doctorate, Chen Ou, who was addicted to entrepreneurship, was no longer on campus. On the third day after graduation, he returned to China and started his second venture.

"As a man, why do you choose to be a cosmetics website?" "Because I am an Aquarius, I don't play cards according to common sense." This is Chen Ou's answer to the water bottle.

Chen Ou returned to Beijing and registered Beijing Chuangrui Culture Media Co., Ltd., with Liu Hui and Dai Yusen as co-founders. Chen, the founding partner of the joint pioneer Huaxing, gave him money and the company began to do game advertising business.

"At that time, it was very popular in the United States that web games made profits through built-in advertisements. For example, if you are a game user and want to buy game coins, you used to spend money to buy them. Now you can register an account or install software, and we will send you game coins. "

However, Chen Ou soon realized that this model was not suitable for China. As a man who is good at observing life, he found that domestic female consumers lack confidence in online cosmetics purchase, and there are no leading enterprises in online cosmetics industry. For him, cosmetics are a new world. He summed up three "feasible conditions".

First of all, it is an indisputable fact that e-commerce is developing rapidly in China. Secondly, there is a great demand for cosmetics, but there is no credible cosmetics website on the market; Finally, I gave myself a chance to do this industry that other men are embarrassed to do.

The process of transformation is the first difficult problem in Chen Ou's life for more than 20 years.

The entanglement of the iron triangle

"I am strong, you can convince me rationally, but I will convince you in a strong and rational way." If the company wants to transform, it must explain to investors and tell the team a new story. The problem is that Chen Ou doesn't know what he is going to do.

The three partners had a heated argument. Chen Ou wants to be an e-commerce, and Dai Yusen proposes to be a community. "I told him that the community is not reliable because it takes a long time to cultivate the market." Yusen believes that the e-commerce link is too complicated. "I haven't done purchasing, and I don't know how to retail. Third Grandpa wants to make cosmetics. " Just as they were arguing here, there was a group buying craze in China.

Chen Ou proposed to play through group buying first, and to feel it step by step. Since the company's working capital is only 300,000, it took them two days to technically launch Tuanmei (the predecessor of Jumeiyou) to continue the game advertising business. In terms of products, Chen Ou found a friend who has been buying cosmetics for many years. This is the prototype of Jumeiyou.

On the second day of launch, Tuanmei had its first customer. Everyone was very excited, but it didn't take long to find that the latter thing was super troublesome: "If you want to pack it, you have to express it, and you have to do it yourself. Express orders are all handwritten by everyone. "

At present, Liu Hui is in charge of technology research and development, and Dai Yusen is in charge of product experience. Talking about the friendship between the three people, Chen Ou said, "Everyone has his own strengths and appreciates each other." He believes that it is more troublesome to find an entrepreneurial partner than a wife, because it is necessary to recognize each other in all aspects, including ability, personality and career passion.

"The three of us have one thing in common-we don't pay special attention to money." Liu Hui once said a sentence that moved Chen Ou: "I would rather miss the opportunity to be rich than to build a great company with Chen Ou."

At that time, Liu Hui gave up millions of dollars' worth of shares in battle platform, and Dai Yusen gave up his Stanford degree, which was three months short, and followed Chen Ou back to China to start a business.

The development of Tuanmei is going well, with more users every day than the day before. The website is getting better and better, and the team has confidence. Chen Ou persuaded everyone to pay attention to cosmetics.

Lightweight B2C

20 10 September, Tuanmei.com officially changed its name to Jumeiyoupin, which means "Jumeiadult beauty". Chen Ou said that for the essence of the sales model, the company had the B2C gene in the group America period.

At present, there are many chronic diseases in the online shopping cosmetic industry in China. For example, dealers and suppliers may shoddy, and customers have different requirements for product specifications and grades. Some suppliers may also place orders before buying goods.

Jumeiyoupin (3 pieces) "In the early days of the establishment of the enterprise, we have already considered the problems of logistics and channels, so we have established our own warehouse and our own buyers and commodity quality inspection team." Chen Ou's initial logistics system construction and buyers' reserve behavior laid the foundation for the transformation of Jumeiyou products. These unique elements of traditional B2C have been permeated in the blood of Jumeiyou products. "Our requirements for buyers and quality inspection teams are also very professional. We have such a rule that quality inspectors can get high bonuses once they find that the purchased goods have quality problems. " In order to give consumers more sense of security, Jumeiyoupin put forward the terms of service such as "unconditional return within 30 days".

If you have to say that Jumeiyou products are different, it is that the traditional B2C is big and complete, and the positioning of Jumeiyou products is small and refined. At present, only cosmetics with good effect and good reputation are sold. The so-called transformation, but the presentation on the web page is different, the products used to be a few a day, and now dozens are on sale.

"We are just a mini B2C mall, which is only launched in limited sales." Although the price of Jumei's goods is higher than that of some other online stores, the number of registered users of Jumei is increasing, and it has now exceeded 6.5438+0 million. Inviting Han Geng to speak for the company can also attract more female consumers to the website.

Regarding the competition among peers, Chen Ou advocates relying on product quality and service experience provided to users, and is very disdainful of vicious competition. "Online cosmetics companies have great opportunities. After all, most customers now trust offline consumption. These are potential customers of online cosmetics websites. " Chen Ou said.

Judging from the achievements in the first half of 20 1 1, Chen Ou has set the company's sales target of 500-600 million this year, and the completed round B financing will be officially announced in the near future.

Entrepreneur's mood

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Enjoy starting a business and share success.

The process of starting a business is not all painful, we should learn to enjoy it. It is slightly different from the energetic image on TV. If you talk to Chen Ou at close range, you will find that his eyes are red, which is the result of staying up late for a long time. In public, Chen Ou never showed a trace of fatigue. When he meets you, he will greet you warmly. When taking pictures, he will ask the photographer, are you overbearing or friendly? At present, this hot CEO is not only familiar with capital, market, products and team, but also personally promotes the company. Of course, as a model, Chen Ou already knows that his left face looks better when taking pictures.

So far, Jumeiyou has been running for nearly two years. 20 10 in March, Chen Ou sent an Weibo: "I just read the document and saw a photo of Zhang Gang with @ Yusen and Liu Hui when he returned to China. At that time, I looked much younger than now, and Yusen had no stomach. Liu Hui is still a girl. It has been 1.5 years since I returned to China. Thanks to the two brothers for going through the road of entrepreneurship together. " It was in March of that year that Tuanmei.com, the predecessor of Jumeiyoupin, was officially launched, and three men with similar educational backgrounds founded the first cosmetics group buying website in China at that time. Then in April of 20 1 1, the popular star Han Geng officially signed a contract with Jumeiyou, becoming its first spokesperson, and the popularity of Jumeiyou was also rapidly increasing. The following story is well known.

Today, 28-year-old Chen Ou is quite satisfied with his present situation. We can't infer what others are doing at the age of 28, but Chen Ou's 28-year-old should spend it like this: meeting every day, meeting people at any time, and recording several TV programs synchronously. He has a team of nearly a thousand people and a company with a valuation of over 100 million dollars. He is such a person. Ask him how to manage the team, and he will tell you that in ancient times, he must have been a man who led troops to fight. In real life, he was fascinated by the heroism and banditry of entrepreneurship. Now his heroism complex has not changed at all, and he wants to be more extreme. The following is Chen Ou's self-expression.

Entrepreneurship is a way of life for me, yes, it is a way of life.

Enjoy starting a business

Participate in It's You (3 pieces). If you say that starting a business is to create wealth, I beg to differ. Let me give you an example: I graduated from Stanford at the age of 26. If I go to finance after graduation, theoretically I have more opportunities to make a lot of money. But I always want to do my own thing, not work, so I made a game platform called Garena when I was in college. After Stanford returned to China, I tried to make a built-in advertising platform.

When I just graduated from college, I had nothing and suffered a lot for starting a business. But in that case, I can do things well, so when I grow up, with a better platform, a better team and more resources, what will I be afraid of? Starting a business in the future is a pleasure for me.

I am from IT background, so I know that selling 3C electronic products is actually "selling goods", but cosmetics are different, selling "beauty", and this market has great potential. This is not only a digital business, but also a cosmetics market, which makes me feel that I am doing an artistic and emotional business. Our products can make others happier and I will feel very happy myself. And to tell the truth, the beauty of women can solve many social problems, because after more women, boys will not fight anymore. Didn't a beautiful woman start the war in the Trojan era? We want to avoid this situation. (Laughter) Doing beautiful business will not only make you feel happy, but also make the public enjoy beauty. [3]