What is the fire of Lu? On product innovation from film appreciation

From the traditional point of view, the key to the success of a drama is nothing more than the following three points: plot, lineup and acting skills.

Or the plot is exquisite, or the lineup is against the sky, or the acting is bursting. Not all of them, but if one or two of them are done to the extreme, they may succeed or even explode.

Recently, the costume drama "Hua Meng Lu", which was broadcasted by Tencent video, can be described as a thunder, with a double harvest in ratings and word of mouth: the number of broadcasts in four days exceeded 400 million, and the number of broadcasts has exceeded 600 million so far; Douban opened at 8.3 and rose to 8.8 a day. The audience's love is self-evident.

In fact, since it is not the former "fairy sister" Liu Yifei Yan powder, just because of her Zhang Wudi face, it is not enough to impress me to click and watch. Not a big actress/puppet show theme powder. Even The Queen in the Palace on the Ceiling of Gong Dou, which has been on fire for ten years, I watched it in Weibo, but I didn't finish the original work completely. In the final analysis, it is still not attractive enough.

But why enter the pit of the Chinese dream?

One day, Weibo Nine Hot Searches didn't produce any temptation, just smelling the hard marketing of the drama party, but I couldn't help but inadvertently recommend and instill it when chatting with my girlfriends, and I couldn't help but be tempted. Do you want to see it?

I have to say, why do Taobao and Pinduoduo want to socialize with acquaintances and recommend this road? The word-of-mouth endorsement of acquaintances and friends is indeed more useful than the recommendation of online hot search. Who doesn't want to capture such a good position?

No, it successfully attracted me to open Tencent video, search for "Dream Record" and click Play. (Inner OS: I'd like to see who it is and what is so powerful)

Then, just, I got stuck.

At present, it has been updated to 14 episode, and has chased 6 episodes in one breath. It's not that I'm tired of it. After all, I started a member to keep up with the latest. There is no pressure, but according to the urine of the previous drama, I may not be able to bear the pain of catching up at once, so I forbear to take my time and watch the drama healthily, and the water will flow forever. Speaking of which, I envy the relevant staff of Goose Factory, who can stay up all night and dazzle 40 episodes (all). I'm tired of saying the word "hurt, jealousy".

Although I have only watched 6 episodes so far, I still feel very deep. The following is an unofficial and unprofessional personal analysis and discussion from the perspective of pure "passerby powder" without completely watching the movie. (Note: it contains small spoilers)

Why is Lu so popular? Because a good play has almost everything it should have.

Actors have their own topics. This drama is Liu Yifei's re-appearance in costume drama after "The Condor Heroes" for 16 years, and it is opened with cold knowledge-this is the first drama broadcast by Liu Yifei as an adult. What? Sixteen years of adulthood? This wave of memory killing and the creation of a sense of contrast, how not to poke the hearts of the majority of fans, how not to trigger the discussion and expectation of the majority of netizens? It can be said that the heroine's personal charm and popularity properly established her status as a frequent visitor to this drama. In addition, actor Chen Xiao's interpretation of the role of "not afraid of longevity" also makes people call "Chen Xiao is handsome for the first time", and even the supporting roles are very brilliant. ...

2 the plot is unconventional and not procrastinating. The audience has been suffering for a long time. For a costume drama, the importance of the plot is self-evident. The play is based on Guan Hanqing's Yuan Zaju "Zhao's Romantic Rescue", and the original plot is not complicated. But almost every plot in the play is fascinating, unconventional, and even a little unpredictable until it is amazing. Do you think you have succeeded? The next thing I know is you.

I can't help but want to give some chestnuts as follows:

At first glance, the man and the woman didn't look at each other in slow motion for more than ten seconds, but teased their men with big words like "rural village woman" and "take you to Tokyo to wash your eyes".

The man saved the woman without dog blood, and unexpectedly dragged her to the ground;

It's not all kinds of coincidences and encounters, but some elaborate designs and strict logic directly grasp the ghosts and details of logic, and netizens who watch the drama with a microscope can't help but admire them. ...

(3) The service of Buddhism is thoughtful and meticulous. The sidewalk design is not only the core link in the production of film and television dramas, but also represents an important criterion for judging whether the works are excellent or not, and plays an important role in characterization and plot presentation. No matter the makeup of the characters or the setting of furnishings, the play pays great attention to history (pipa, lanterns, hoes ...), and the picture is beautiful and moving. The film has a strong texture, from the picturesque scenery of Qiantang to the rich and charming eyes of Tokyo, one frame and one mirror are absolutely beautiful.

As for acting, although it can't be said that it is brilliant enough, at least it didn't collapse. )

The above reasons are necessary, but not sufficient.

Strictly speaking, this should be the basic skill of every film and television drama.

Then why is Lu so popular? Because chasing "Dream of China" is not only a pastime of watching drama, but also a way to learn and increase your knowledge, just like a life mentor who wakes you up from time to time.

Take you to understand the culture and customs of the Song Dynasty. The Song Dynasty is a rare era of universal literacy, and its history and culture can be called "Oriental Renaissance". In addition to the plots and pictures related to the plot and in line with the historical facts of the dynasty, there is also a small popular science theater called "Hello Song Chao" at the end of the feature film. An episode of a pig's trotters humorously tells you about various unknown "trend" cultures in the Song Dynasty, and skillfully links them with some phenomena in contemporary society, so that everyone can have a brand-new understanding of the history and culture of the Song Dynasty with a more open and open attitude.

Do you know the bustling nightlife of people in Song Dynasty, the dazzling array of food and acrobatics in Goulan Vacherie?

Do you know anything about the developed commerce in Song Dynasty? Do you know that as early as the Song Dynasty, people had already brought the sales method of "making blind boxes by hand" to the extreme?

Do you know the reason and mystery behind the craze of hairpin flowers in Song Dynasty?

Do you know the narcissistic behavior of people in Song Dynasty who were keen on hanging "self-portraits" at home?

Do you know that the twelve constellations can really be traced back to the ancients?

There are also tea drinking culture and incense burning culture ... other interesting things, and I will learn slowly when I catch up with the drama.

Amway in the drama is strong outside the drama, and its cultural science popularization ability is MAX. I hope that even if I become a star in the future, I will never delete a small theater.

Take you to learn ancient poems and sayings. Whether it's the sentence "She went out of the Purple Palace into the desert" in the opening of the female host's comment on "Slag" or the sentence "The white head is as good as new, the cover is as good as ever" in the dialogue game between the male and female hosts, people's desire to explore these famous ancient poems and sentences is aroused in minutes, and they are awed by the treasures of ancient Chinese literature while enjoying the profoundness of China culture. To tell the truth, the meanings of the next sentence "She went out of the purple palace into the desert" and "The bald head is as good as new, and the cover is as good as ever" were really solved by consulting the information. I properly realized that "people still need to read more books".

Take you to learn to stand on your own feet and love yourself, and establish a correct outlook on life. Lu Yi changed the stereotype of the traditional hostess and created an independent, self-loving, self-confident and self-reliant female image. No matter how she treats others or herself, feelings or career, she always keeps a calm heart and frequent golden sentences. This is the so-called "sober life". If the sweet pet drama of the overbearing president is refreshing (not to mention that it rubs your IQ to the ground), then the drama Dream of China, which is an online struggle of Shuangshang, is to make people grow up at the same time. Moreover, the truth has nothing to do with gender.

Take you to learn the art of speaking and doing things, and a "promotion" skill every day. It is not successful to portray the hero and heroine alone, but it is rare that even the supporting roles can shine. This is one of the charms of Chinese Dream. In addition to the male and female hosts, the most distinctive characters in the play are Chen Lian, a little follower with super insight: the excellent assist of "The Boss is in Love", the natural machine of "Eating Sugar" and "Making Sugar", the CP powder head of "Looking forward to Bright", the safety of love, 100 ways to help the boss save people and the boss's wife, and places to hold her thighs tightly and miss the boss. No wonder netizens joked that such people are placed in the workplace. Who will be promoted if you don't get promoted? Then I secretly prayed that Chen Lian's little cutie would stop talking about the flag and be careful not to go offline.

⑤ Take you to learn to appreciate and enhance your aesthetics. The location of Tokyo City in the play: Riverside Scene in Qingming Festival, Residential Expo City in Ming and Qing Dynasties, Changle Street in Tangyuan in Spring and Autumn Period, Guangzhou Street in Qiantang County and Hong Kong Street. It can be said that the main creative team studied the history and culture attentively, and took notes in more than ten cities such as Hangzhou, Suzhou, Wuxi and Shaoxing, in exchange for every picture in the play, which made people feel the charm and fireworks of the Great Song Dynasty as if they were there, dreaming back to the Song Dynasty. The misty rain in my boat and I, with picturesque scenery along the green water and south of the Yangtze River, is impeccable in framing, lighting and shooting, which is an excellent example of artistic appreciation.

⑥ Take you to learn marketing methods. A drama can also become a topic maker, constantly rushing to hot search, and the heat continues. Male Second Yuan, "Fairy Sister" Joe, jumping up and down in Weibo, Liu Yifei, crazy to call, the contrast outside the play is extremely sensational; The official number and the folk number joined forces to make the whole work full of atmosphere, which once made people laugh; Even a group performance of "NPC" can rush to the first screen of hot search with the help of # The Worst Performer of Dream Records #; Editing and re-creating all kinds of explosive golden sentences can make you live in Weibo, and it is not boring ... Let's just say, have you learned this method of "official whole work+folk autobiography"?

Of course, gold alone is not enough, and no one is perfect. Lu's reputation is not unanimous. Even Weibo, the official critic of People's Daily Online, affirmed the excellent film and television drama "Flower Dream Road" in an article entitled "Flower Dream Road Collision between Modern Consciousness and Ancient Background", but still pointed out that there were some "hard injuries" in it. But on the whole, flaws don't hide Yu.

Moreover, although Zhao in the play always has the help of noble people because of the aura of the protagonist, the simultaneous scale of Logic online is acceptable. After all, this is a play; Besides, it was not the man who saved her, but the power in the hands of the man's father. In a word, it is well summed up-this is not everything, this is reality.

Looking at the current film and television drama market, there are many dramas, few good dramas, and few dramas that can break out and have rich creativity. It is not necessarily a good idea to blindly follow the trend, just like chasing the road that others have taken, which is very hard and insurmountable. It is better to find another way, create your own core and lead the trend.

If a drama is going to explode, it can be heated, it can be gimmicked, and it can be found in the water army ... It is easy to explode at once (after all, the ability of "money" is still good most of the time), but if you want to really win word of mouth, you must have a core of resistance and high-quality content, which is the foundation. On the contrary, no matter how clever the marketing technique is, it can only create a temporary false prosperity, and the wind blows away.

Similarly, building a good product is nothing more than ensuring its own value and utility, and at the same time * * * * innovation, innovation, differentiation, differentiation!

Don't play old terrier, just brew new wine, and strive to bring forth the old and bring forth the new.