What do Taobao's uv, pv, ip and uv mean?

UV: the number of visits to each page of the store. You can only visit the store once in 24 hours.

PV: The total page views of all pages in the store within 24 hours, which can be accumulated.

IPV: refers to the number of times the buyer clicks into the baby details page after finding the baby in your store, which can be accumulated.

IPV_UV is an independent visitor who has browsed the details of the goods. Note: IPV_UV cannot be accumulated.

Extended data:

The data source of Taobao's commonly used tags is the baby data template, and the baby is the metadata.

Including:

1, population index: the distribution of the population who buy baby, such as gender, age, region, constellation, consumption level, etc.

2. Hot sale ratio: the sales volume of the baby in the past 7 days and the sales volume in the past 30 days.

3. Price index: the average price of baby.

4. Related styles: The person who bought this baby also bought other similar babies.

Related style: the same as the baby under CPV.

6. Search index: the indexed search volume reflects the search trend, which is not equal to the number of searches.

7. Trading index: the trading volume brought by search is indexed. Reflect the trading trend, not equal to the trading volume or amount.

8. Hot-selling index: the index of trading times of commodities with this keyword in the title of trading baby.

9. Tendency index: highlight the shopping preferences of this group and calculate it comprehensively with the hot-selling index.

10, preference (TGI): reflects the preferences of different groups of people for search terms, and the higher the value, the higher the preference. When the data is 100, there is no obvious preference. This value is not affected by the population base.

(For example, the constellation with the highest preference among searchers of a certain search word is "Aries", which shows that "Aries" prefers to search for this word than other constellations. )

Baidu Encyclopedia-Taobao Index