China real estate agent Feng Lun will launch a private satellite, ok?

After half a year's delay, Feng Lun's small satellite will finally be launched this time. On February 2nd, this private satellite will be launched in Jiuquan.

Feng Lun has many labels. One of the most widely known and recognized identities is a real estate businessman. He and Pan Shiyi, Wang Gongquan, Yi Xiaodi, Liu Jun and Wang Qifu founded HNA Wantong in 199 1 * *. These six people are also called "Wantong Six Gentlemen". Since then, the six people have spread all over the world, each developing in real estate, investment and other fields, while Feng Lun has been guarding Vantone until 20 14 completely quit.

Another label of Feng Lun is related to his opening of WeChat official account, writing articles and publishing books. His Feng Lun Wind Horse is also considered as one of the creators of the head. At the content creation conference hosted by Xinbang on June 65438+1October 65438+September 9, he made his last appearance and spent 20 minutes telling his understanding of content entrepreneurship. One of the links is that he announced that the satellite he invested in will be launched soon.

The last time he announced that he would launch a satellite was June 20 17, and the date set at that time was August 15 of that year. However, with the failure of two consecutive rocket launches in June and July of 20 17, China's entire space launch plan was postponed, and the launch date of Feng Lun's "Fengmaniu-1" satellite was also pushed back to February 2, 20 18.

The earliest idea of launching a satellite came from a training trip from Feng Lun to NASA. After seeing the space shuttle with 3.5 million parts and astronauts who have been in space, Feng Lun became interested in commercial space. After visiting China, he thought it was too difficult to make rockets in China, so he invested in a small satellite, but his Yufeng capital also invested in a rocket company, Ke Ling Aerospace.

"This started a year and a half ago. When I first wanted to send a satellite, I read a lot of information and saw how others sent it. I am very happy. Later, I read more and more, plus you went to apply for approval. After these many very specific things, I am getting used to it now. " Feng Lun said, "But I am still very excited."

At the Yabuli Forum on February 6th, 2007, Feng Lun revealed the idea of launching a satellite for the first time. A week later, he posted an article on his WeChat account, "Feng Shu is also preparing to launch a' Feng Ma Niu No.1' satellite in the second half of this year as his first step away from the earth."

According to the information previously disclosed by Feng Lun, the size of the upcoming Mafengniu satellite is 300mm *100mm *100mm, which is similar to the size of a shoe box, with a weight of 4kg and power consumption of 8W. The orbit height of this satellite is estimated at 500 kilometers. The cost from research and development to final launch is about $6,543,800+0,000.

In this satellite, he put a lot of interesting things: one is Song of the Wind, which was created by his company and sung by Yu Quan; the other is Thousand Characters, which was composed by a composer from Taiwan Province Province; and he collected 1000 imaginations about the future. These sounds from space can be heard on the ground through satellite receiving equipment and mobile phones.

But something is missing. According to Feng Lun's original idea, he wanted to install a 4K high-definition camera on the satellite, so that the ground receiver could see images from space. The earliest scheme only needed 1 yuan/minute. "At that time, I thought, if there are 6.5438 million people watching, then we will make money." Feng Lun said.

However, this function has not been added to Ma Fengniu 1. Apart from technology, Feng Lun admits that the biggest reason comes from examination and approval. If you want to broadcast live, it will involve the approval of multiple departments and related licenses. It is difficult to grasp the process and time of approval, but the satellite "air ticket" has been bought, so we have to approve the content first.

Feng Lun is still obsessed with live broadcast. He even imagined that if a launch abroad could be broadcast live, he would immediately try to launch another satellite. Earning income through satellite live broadcast is also one of the main business models he once envisioned. Some ideas are wide-open, such as storing the DNA information of the deceased in a satellite and launching it into space, or even launching an intelligent robot (19.050, 0.77, 4.2 1%) to the moon to draw a map of China and retrieve the soil on the moon.

But for Feng Lun, satellite is actually more of a technical form to promote the production of media content. He feels that his unique satellite creation content, coupled with a unique way of communication, has built his own moat, and others cannot compete.

"If our new content production and business model is finally judged to have economic value, it can recover the cost or make some profits. In this case, we can send it again right away. " Feng Lun said, "After all, this is an enterprise. I'm not playing with money. "

Behind the Fengmaniu-1 satellite, commercial aerospace has attracted more and more global attention, and satellite and rocket companies from all over the world and China have emerged one after another. According to an agency report, nearly 120 venture capitalists around the world provided $3.9 billion in investment for commercial aerospace companies last year, setting a historical record. These investors include Masayoshi Son of Softbank Group, Musk, founder of Space Exploration Technology Company, Bezos, founder of Amazon and other business tycoons.

However, most small satellite companies tell grand stories, such as building global communication networks and Internet of Things constellations, and their valuations soar with such stories.

"Do you want to be such a satellite company?"

Feng Lun shook his head, "no .. I start a business in the satellite field and don't raise money. We only use it in the media field and try to create unique content and communication barriers with satellites. "

The following is an abridged interview with Feng Lun.

How did you decide to be a satellite?

Feng Lun: It's been a year and a half. When I first started sending satellites, I read a lot of information and saw how others sent them. I am very happy. After seeing more and more results, and you go for approval, it is now a habit. But still very excited.

In China, I found that it is almost not done among the people. There are rockets, but there is no money at all. I also participated in one of the small rocket companies, but most of them asked for money. Therefore, after understanding the domestic aerospace industry, industries and companies, the first impression is that it is completely state-owned and almost non-governmental. Second, it's all about spending money, and almost no one thinks about business. Third, there is still a big gap with the international advanced, which is my judgment.

Later, we decided to be a satellite. As a media, we focus on satellites and cooperate with various satellite companies to study what functions can be created on satellites and what functions cannot be produced by other means, thus creating a new content and a new mode of communication.

What do you expect in this process?

Feng Lun: That means approval. I didn't expect so much approval.

Why didn't the function of 4K HD live broadcast be added?

Feng Lun: The main reason is that it can't match the launch time, because the launch is a bit like a car with eight people, and all seven people are seated. If you don't get on the bus, you will go out of business. We don't know when the next bus is, so let's get started.

Then we will slowly discuss with relevant departments, such as live broadcast, many ground stations to cooperate, and the approval of your dedicated channels and bands. This is a lot of things. In addition, the live broadcast itself requires a license, and at least three or four places need to be approved.

What is the operation and business model around this satellite?

Feng Lun: Our first satellite is still losing money, but the second satellite will definitely make a profit.

In fact, it is still necessary to create unique content and experience, and then connect with mobile phones to become a business model.

Now we are actually letting you experience some scenes in space directly, which should be the most attractive and our main direction. Through the satellite, we created unique content, coupled with a unique mode of communication, and built a moat, which others could not compete with us.

In addition, 4 million new people die every year on the earth, and 2 million people need to find new cemeteries after their expiration. If we launch a new satellite, put the genes in a smart box and pick up the mobile phone, we can see the videos of our loved ones. Through intelligent technology, it is equivalent to making a phone call. We also commissioned research.

In order to stimulate this creativity, we will hold an annual meeting every year from this year, invite strange people from all over the world, collect some strange and extraordinary imagination from everyone, and then deliver it through our media. This is also our unique content.

As a media, cattle must have their own attitudes and values, and have their own unique content production mode.

What is the long-term launch plan for future satellites?

Feng Lun: The launch plan is related to our content and business model. Because we are an enterprise after all, I am not playing with money. If our new content production and business model is finally judged to have economic value and can be recovered or partially profitable, we can send it (satellite) immediately, because now we have run through this road of approval.

The whole future depends on the business model. If the business model doesn't work, you will die if you post it, and then it will become a consumer behavior.

There are many small and micro companies abroad. Microsatellites will form a network and form a particularly big story. Would you do that?

Feng Lun: I'm not saying that we only rely on satellites to start a business, and I don't raise funds, because we have other businesses, so we just say that we should put it in the media field and try our best to use satellites to create unique content and communication barriers.

What is your mission to launch a satellite?

Feng Lun: Launching satellites is actually expanding media technology.

This is great.