90% of the problem lies in the poor operation of Xiaohongshu.

In view of the fact that everyone had many problems with the operation of Xiaohongshu before, this time I specially summarized most of the problems that everyone may encounter in the operation of Xiaohongshu! For your convenience, we divide the contents into the following parts: 1, account weight 2, note restriction and violation 3, note collection 4, various operations 5, brand number 6, platform-related 7, basic data 8, note quality 9, cash realization 10, and others 1. Account Weight ① Does the item lose weight if it is often labeled? Frequent label changes will not only slim down, but also limit traffic. Generally, it is not a big problem to modify the label when it is first released, but once there is a certain amount of traffic, it is easy to limit the traffic. Note: Never change the label frequently. ② Will deleting notes affect the account? It doesn't matter much if you don't delete it in batches. ③ Does one mobile phone logging in to two small red book accounts affect the account weight? It doesn't matter if a device has two accounts, but if a device switches multiple accounts back and forth, it will be limited. In addition, if a small red ISBN is blocked, it generally doesn't matter if you re-register a number and log in with this device. General numbers will be blocked at most, and devices will not be blocked. 4 someone asked where to buy similar content under the notes, and was reported after replying. Does it affect the account? It must have an impact. Xiaohongshu has strict restrictions on the content of advertising promotion, not to mention the drainage of other platforms, so such questions should be answered cautiously or even as far as possible. ⑤ Someone asked for contact information privately and was maliciously reported after giving it. The system sent a message to notify the violation, but did not say that the ban would have a greater impact on the account? Personal contact information is recognized by the system, and the account number will be restricted for two weeks to one month. There are no specific standards. In addition, we must be cautious about the release of private letters and message. If we break the rules many times, we will be banned. The first ban will be lifted after 48 hours, the second ban will be lifted after 7 days, and the second ban will be closed forever! So be careful when replying to private messages! ⑥ If you are demoted after editing the article for many times, will it affect your later operation and do you need to re-register your account? First of all, your demotion is not necessarily caused by editing articles many times. I'm curious how many times you edited it. Then, since you think you have been demoted, it means that the data in your notes is definitely not very good, or worse than the previous data. It is normal for the data in your notes to fluctuate to some extent. If the gap is too big, it is suggested to consider the content quality of your notes first (including whether the content is good or not, whether it contains illegal words, whether it contains suspected advertising words, etc.). According to the description in the question, repeated editing leads to the degradation of rights. By default, there are no violations. I'll mention it here. However, some comments and occasional notes violate the rules. Actually, it's not a big problem I don't think it is necessary to re-register my account, concentrate on the content and reduce the number of notes edited later. Traffic can be improved gradually. ⑦ My account has violated the rules twice before, which may have been downgraded, and the reading volume has become very small. Should I continue to operate this account now? Or change? Two options, the first is to continue to use this account, but it needs to be weighted for more than one week; Second, if the content before the account is not good and the number of fans is small, it is suggested that you can reopen the account and start again. 8 video notes and graphic notes, even under the same account, will the exposure be different? Will the account level affect the exposure of notes? In fact, each content is independent. Whether it is a video note or a graphic note, the content has the weight of the content, but at the same time, the account itself also has the weight, and the weight of the account will be passed on to the content. However, the account weight is limited, so you can't overexpose the content under the condition of general content quality. The account weight is not high enough for you to receive good exposure even for ordinary content, but if your account weight is not high or very low, then you can obviously feel that the exposure will be very low, even for good content, the chances of breaking the article are limited. Pet-name ruby if the account of Xiaohongshu is downgraded because of editing and publishing articles for many times, plus being told of illegal information because of personal information. Do I need to change my account in this case? In addition, if I delete the contents of the old account and resend it with a new account, will it be judged as plagiarism? Although the current is severely limited, it is not enough to change the number, and the weight can still be repaired, but it takes a long time, about half a month to a month. Secondly, publishing with a new account has a greater probability of being judged as stealing pictures. (The plagiarism recognition rate is not 1 0,000%) What effective suggestions are there for the specific operation mode of low-weight numbering? There is no essential relationship between low weight and raising number; Keeping an account means that we haven't used it for a long time and need to keep it. The weight of normal articles is still low, that is, the recent content feedback is too poor. At this time, I can only rely on improving the content quality (that is, improving user feedback, there is no other way). My reading volume of notes is very unstable. Except for the first text note and video note, it is around 1 0,000, and all others are floating around 1 0,000-500, with a conversion rate. After doing the basic data, there are two articles with a reading volume of 5000, but the praise collection is less than 30. Is my account restricted? If it were not for the current restrictions, there would be more than 100. At present, your weight is low, mainly because the unstable content quality leads to the unstable system recommendation. The quality of these contents mainly depends on the feedback from users. It's not that we think it's intentional. Modifying personal data such as nicknames and personal introduction will affect the account weight? You can rest assured of bold changes. As long as the modified information does not contain sensitive and forbidden words, it will not have any impact on the account weight! Second, bills violate regulations and limit current. 1 Is the note low in exposure? The exposure is very low, first of all, it depends on whether it has not been included (see the previous article for details) and whether it is suspected of sensitive words and advertising promotion. Now Xiaohongshu is very strict in this respect, preferring to kill by mistake, so we must be careful with our words. If there is no problem, it depends on the quality of the content. If the quality of your content is not high, the exposure is naturally not high. 2 accounts are limited. Will the previous notes be displayed? If the account is restricted, the notes are visible, that is, the weight is reduced. If the notes are invisible, it is a serious violation and the account is blocked. The current limit is only seen by people, and it may be smaller. (3) In the article, guide users to leave messages when they have questions, for example, talk about some physics courses, tell customers that they can leave messages when they have questions, and experts will answer them and give a conditioning plan. Is it illegal? You can leave a message if you have any questions, but you can't "guide". "Guide" is to induce users to pay attention, like and leave messages through interest. For example, leave a message for XXX. I want to ask, I just read the question and answer article in the official number. If I want to do activities to distribute benefits in Xiaohongshu, one of the requirements of the activities is to pay attention to the account and write the prizes for the activities. Will it not be issued or restricted? It can be released, but it has violated the rules and has attracted attention. There are similar questions in the previous answer. You can say in your notes that you can reply to questions, but not when it comes to "guidance" For example, the requirement of participating in the activity in this question is to pay attention to the account number, which is illegal. ⑤ The little red book system informs the notes that they are ill. How to deal with it is more appropriate. Can it be modified? The system notification is illegal, so it is recommended not to modify it, so as not to cause a second violation. You can delete the notes directly! Hello, aren't these two articles suspected of violating the rules? Why can we push them out? See guide attention and drainage to other platforms. Fish that slipped through the net. You see, these two people are basically the same two trumpets, doing the same thing. There are four notes, but only two can be displayed, which also proves that this situation may occasionally be published successfully. But in most cases, it is failure and violation, which proves that the account weight has been cancelled and there is no way to do it well in the future. It belongs to 800 wounded enemies and 3000 self-loss. It doesn't have a long-term executable and operational strategy, so don't learn it. ⑦ Hello, I want to ask, what should I do if it is illegal to comment on the little red book for others? I read ten times fewer posts in the last two days than before. What should I do? Comment on violation is violation, and we can only pay attention to it later. There is only one comment that the violation should have little impact on the account. In addition, it is normal for bill flow to fluctuate. It is suggested to find the problem mainly from the content of the notes, and the comment violation cannot be lifted. After the release of the Notes, the number of page views increased very slowly. Is it restricted or the account itself? The growth of page views is particularly slow, and the biggest possibility is the content of the notes themselves. In the first-level traffic pool pushed by the system, the notes did not get better data and could not meet the requirements of pushing to the next-level traffic pool. At this time, you can only see this note through keyword search, or your fans, your personal homepage, and the data will naturally not get better. Besides, is it current limiting? In fact, this question has been answered several times, but some friends are still asking. The current limit can be a single note or an entire account. The whole account is current-limited: no matter what notes are displayed, all notes are viewed very low. You can check whether your account has the following problems: a mobile phone logs in to multiple accounts, nicknames involve violations and advertisements, avatars violate regulations, personalized signatures violate regulations, and old numbers log in again. Single note restriction: the viewing data of this note is quite different from other notes, and no notes can be found by keyword search. Please check your notes for the following problems: the notes are suspected of advertising, inducing sharing, purchasing data, the notes are not original, the notes are illegal, and sensitive words (it is recommended to use the zero-gram search word before publishing: JIC9Z "> In addition, it is not advisable to delete and retransmit. The little red book system can automatically identify pictures that are repeatedly transmitted, and retransmission has a greater probability of being identified as non-original! Will be restricted! I have encountered a situation before, that is, I clearly wrote my own pictures and video text, but I was prompted to include watermark pictures or something. I don't know if it has any influence. After the complaint, I got feedback that the notes you complained about were normal. Then the last notice of the system received another one. There may be advertising content such as sales promotion in the account. I don't know if it has any influence, or the system itself will remind you that your notes are awesome from time to time. The first reminder is that the system automatically reminds you to write high-quality content (most of it seems inaccurate at present). Unless there is a problem, you don't need to ignore it. It is for reference only. Reminders include advertising content, and reminding you to include promotional content may degrade your rights, so pay attention to whether the published notices are too advertising and whether they include brand names. Do you have any contact information? How long does it usually take for a note to be released and exploded? Is it impossible for the traffic to go up that day, or is it possible that it will suddenly burst one day many days later? In addition, the flow of newcomers is not very good recently. At the beginning, I sent ten articles a week, which was basically about 200 readings. Only two articles were posted 1000 years earlier, with a maximum of 100 likes, and the rest were basically about 10. Is this a restriction or normal? More than 80% of the cases are within 0-2 days after the release of 65438+, and a few cases are within 3-5 days after the release. Only in a few cases will it explode after a long time. Your account status is normal, and there is no traffic restriction, but the traffic of 200 is not good. And after publishing 10 articles, you can no longer be considered a newcomer, and the support for newcomers is not calculated according to the number of articles. The newly released notes have small eyes, but others can't see them when they click on my home page. Are there any restrictions? Recently, many babies have reflected this problem. They may not be restricted, but they may still be under review. You can share your notes with your friends and ask them to help you see if there are any tips in your review. If there is, you can wait patiently for a while. In addition, some articles that babies have commented on for a long time may be commented faster if they are deleted and published. You can also try! Third, note collection. 1 What's the reason that the note didn't prompt for violation, but it wasn't included? If you can't find your notes, it may be that your notes involve sensitive words, or your exposure has been restricted in violation of regulations. You can search later. If you still can't find or have received the note violation notice, you need to modify the content according to the community norms. After modification, the notes will be rechecked. If there is no problem, resume exposure. Sensitive words can be searched with zero grams before publication (right? First of all, it is necessary to understand that not everyone at MCN has to sign. In addition, for 5000 fans, it is recommended not to sign a contract for the time being. The services that MCN can provide are limited. Generally speaking, it will not be of much help to your output content, and the realization value of 5000 fan-level accounts is not high. It is suggested that we should focus on making good content at this stage, without signing MCN first. ② Can I leave the platform with the same name in my personal introduction for drainage? Now, contact information is so difficult. I left Weibo with the same name before, but it was not found out. Do I need to modify it? Leaving a mailbox is the safest way now. The drainage method with the same name in the whole platform and Weibo is not recommended. If it was left before and was not detected, it is not recommended to modify it. After modification, it will be re-tested, which may lead to violation of the rules without changing anything before! Let me ask you a question. Our company has some instant tonics (stewed bird's nest, jelly, China wood frog, donkey-hide gelatin cake, etc. We want to find some small partners to cooperate with. Our products are handmade, and there are physical stores, which can be delivered with one click. Have this type of group friends ever cooperated? Are you looking for mcn? There are two main modes of cooperation: simple commission and no roi；; Commission sharing. However, there are very few bloggers who do sub-commission on the platform of Little Red Book, and few experts who are not well-known brands will be willing to choose sub-commission cooperation. In addition, nourishing products are not the mainstream in Xiaohongshu, and the form of the first generation will definitely make Daren's notes with advertising color, while the drainage to other platforms is a very strict aspect of Xiaohongshu, so the second form is basically not feasible in Xiaohongshu. Xiaohongshu still mainly grows grass every day. A nourishing brand that wants to attract passengers in Xiaohongshu can: choose a brand to settle in. Of course, the requirements for the brand will be a bit high, and it needs to meet the requirements of Xiaohongshu for the brand. You can choose to operate the personal number, but you need to pay attention to the scale. Once identified as a suspected advertisement, it is easy to limit traffic and reduce power. Promote it by taking notes, but it needs enough budget. Can I make money through my account? It's not just the account that gets bigger that can be realized. When brands put notes, they don't just choose talents to put them in. You also need to use amateur notes to pave the way. Hundreds of fans can already receive the notice and realize it, but the commission will be lower. In addition, amateurs won't have a sign to look for you directly, so you need to get the notice yourself. If you want to manage the number, it is best not to receive the notice in the early stage. If you want to accept it, you need to accept the notice with judgment. For example, if you are in the beauty industry, don't accept other kinds of notifications and choose the type of agent. It is better to create it yourself to avoid the obvious promotion of note advertisements and affect the account weight. ⑤ How does Little Red Book generally make money? Flow conversion from diversion to private domain? Take mcn's cooperation fee How to manage the realization of accounts on the Little Red Book platform, the accounts that can be realized must have a certain influence, which is reflected in a certain number of fans and a certain number of praises. The value of the account is closely related to the verticality of the account content. The more vertical the content, the more accurate the crowd positioning of the account, and the greater the value to the brand. The main way to realize cash is to earn a fixed commission by publishing notes in cooperation with brands, and some will also determine the commission according to the amount of reading. The official form of Little Red Book is a brand partner, which needs to meet the following three conditions: personal certification is required; The number of vermicelli ≥ 5000; The average exposure times of notes in the last month should be ≥ 10000. More brand partner information can be found in official website! () 6 How to judge the commercial value of an account? Is the liquidity of dry goods for living, job hunting and studying abroad relatively low? What about the tutorial? No, the account number of studying abroad, job hunting and dry goods is relatively mobile, because it is easier to integrate FMCG advertisements into their own content without violating the blogger's style. However, the content of the tutorial can only be hard and wide, and it is difficult to achieve the so-called integration of quality and effect. Even if there are many fans, it may not be effective, so brands are not inclined to this form. However, there are exceptions to everything. For example, your courses are excellent, and many people don't mind paying you to study. This is also a way to realize cash, but it is much more difficult than receiving advertisements. After all, it's one thing to do content, and it's another to give lectures or not. In all directions, there is no difference between good and bad. It's just that the route behind is different. Just make your own characteristics. Can I reply to email or vx by private message? If you can't write, you can send pictures by private mail. Private messages can't be answered. Of course, there are also some ways, such as writing WeChat on paper and taking photos. This is suitable for brands to drain like this, and bloggers should not take this risk. Now, you can add your email address to your profile. Show him your signature. What quotations does Little Red Book generally contain? Are you worried about overstating or underreporting? Now, the quotation should also refer to the quality of the content. Assuming that the average price of 1w fans is around 500 or slightly higher, if the account quality is not good (the content is confusing or I like more than no fans), it is about 200.300. 2w-5w is generally within 1000, with good content and good account performance, and maybe more. 1k-2k is also acceptable. X. Can other 1 xiaohongshu be used as a keyword search index like Baidu Index? No, the little red book is not public, and others can't get this data. 2 If Xiaohongshu deletes the notes, will it be lost? This is bound to happen. The number of likes is the sum of the likes of all your notes. If you delete the notes, of course, the number of likes corresponding to the deleted notes will also decrease. Be careful not to delete a lot of notes, which will affect the account! I am running an exam account (in the form of personal number), which is very vertical. Recently, I have probably output more than a dozen articles, which are well received and evaluated. Because one or two articles burst, the powder rose quickly at first, but now it is rising slowly. I want to know how to adjust to continue to exert strength. Continue to output valuable content, and the system will recommend it to you at a certain stage, and the powder will increase faster at that stage, so be patient while ensuring the value of your output! But if nothing has changed, then maybe you need to think about whether you need to make some changes to improve the conversion rate! (4) It is best to keep the newly registered account number of Xiaohongshu (enterprise number or personal number) for a few days before releasing notes. How to improve the new number to better enhance the weight? Are enterprise numbers and personal numbers maintained in the same way? The newly registered account can be sent directly without upgrading the number. Only accounts that are not used for a long time need to be renewed. 5 At the end of the article @ Potato Captain @ Beauty Potato can increase traffic and get recommendations? @ No one is useless, it is better to do the content well, and there is the same operation of piling up keywords at the bottom of the article. How many days are the keywords in the hot word list valid? Keywords are not real-time, but are obtained by analyzing the contents of the whole little red book platform in the last three days, so they are not real-time and have reference, and are generally valid for about three days. ⑦ Should I get on the powder car? Fans who are worried about pink cars are not the target group at all. Users who get on the mutual powder car generally hope that their account fans will look better. Small mutual powder is also a tool number. Of course it can't be the target group of your account. Only users who are attracted by the notes are your target group. In addition, the fan base has little to do with note flow and reading, so it is not recommended to get on the mutual powder car, except for a few more zombie fans, which is of little use. Today's talk about how to make content vertical. There will often be a small partner to ask, help me see if my account content is vertical, and explain it here. A vertical account means that most of the contents of an account are the same. We think that 3 or 4 articles of the same kind and 1 articles of other categories can be called account vertical, and you can compare them directly. The mainstream first-class labels of Xiaohongshu now mainly include: fashion, beauty, travel, home improvement, culture and entertainment, food, sports and fitness, pets, photography, emotion, mother and baby, health, cars, jokes, digital technology, education, sports events and people's livelihood information. Share the above. Little red book operation reference.