The Significance of Starbucks Rainbow Cup

Starbucks Rainbow Cup is intended to express support for "pride, goodwill, love and diversity". This kind of cup is sold in limited quantities in the United States and Canada. A company spokesman said: "Starbucks will continue to support the LGBT community and create a culture with a sense of belonging, inclusiveness and diversity."

Starbucks Rainbow Cup was first launched in 20 19, when Starbucks made it in the North American market like an online celebrity product. Later, Starbucks hoped to support sexual minorities and express their acceptance and tolerance for diversity including age, gender, identity and values. Red, yellow, blue and green cups also echo the color scheme of the rainbow.

Characteristics of Starbucks Rainbow Cup

Since Starbucks Rainbow Cup was first sold in American and Canadian markets, it has been screened for its extremely high color saturation appearance and unique gradient effect. Judging from the pictures and comments found on social media at present, this series of water cups imitates the appearance of Starbucks beverage cups, rather than the outline of the common thermos cups in the past.

Starbucks Rainbow Cup is made of temperature-sensitive materials. When you pour a cold drink into it, you will see the color of the cup begin to change. This series contains five cups with different basic colors, namely blue, turquoise, orange, pink and bright red. After cooling, it will turn into purple, sea blue, orange, rose and purple, all of which are unique and psychedelic colors in summer.