Resume of Tik Tok boss Zhang Yiming (father of Tik Tok- Zhang Yiming)

It all started with a man who created ByteDance.

1983, the family of an ordinary institution in Longyan City, Fujian Province welcomed a new member. His father is a clerk of Longyan Science and Technology Commission, and his mother is a nurse in the hospital. He is from Zhang Yiming.

It is in this relaxed family background that Zhang Yiming can choose to do what he wants and understand what he wants from an early age.

Anyone who is familiar with Zhang Yiming should know that he is a man of few words and calm personality.

The most intense sentence to express your emotions is "How can this happen!" .

His methodology is to make clear what he wants first, then list all the possibilities, and finally rule out the choice of the optimal solution one by one.

Sounds like a set of algorithms for today's headlines. It is simple, efficient and straightforward, but it seems so cold.

In 2005, the Internet industry began to recover after a cold winter.

That year, the number of simultaneous online users of QQ exceeded10 million for the first time. Since then, Ma He and his "Tencent Doll Factory" have achieved a growth of 100 times in less than five years.

Baidu, known as "China Google", went public on NASDAQ in the United States that year. On that day, Baidu set the highest growth rate of listing of new companies in the past five years, and Li Yanhong at the closing ceremony was brilliant.

One-time success only exists in inspirational chicken soup.

Zhang Yiming, a fledgling city, also smells the rising trend of the Internet industry. And two senior brothers developed an IM collaborative office system.

Due to the lack of market research and inaccurate product positioning, 2005 was too advanced and the failure was reasonable.

In 2006, Zhang Yiming joined Cool News, a travel search website, and became the No.5 employee of the company, mainly responsible for search research and development.

Zhang Yiming's talent, also slowly began to show here.

At the beginning of 2008, Zhang Yiming went to Microsoft, the largest software company in the world, in order to learn the management of big companies.

After a few months, Zhang Yiming came to Fanbu (a Twitter-like social networking site) founded by fellow villager Wang Xing as a technical partner, and was mainly responsible for the background system direction such as search, message distribution and hot word mining.

From June to 10, 2009, a vertical real estate search engine "Jiujiufang" was established in Zhang Yiming.

On 20 1 1, Zhang Yiming resigned as CEO of Jiujiufang and prepared for the next entrepreneurial project on 20 12.

I vaguely remember that it was two years of explosive growth of mobile Internet.

In foreign countries, Facebook officially landed on Nasdaq, with a market value as high as115.2 billion US dollars. Became the largest technology IPO in history, Uncle Bird's song "Jiangnan style" spread all over the world and broke the world record with 1 100 million hits on YouTube.

In stark contrast to the decline of Nokia and the sudden death of the cottage, the popularity of iPhone and the rise of Xiaomi. Smartphones have become the mainstream choice of the public, and some visionary figures have begun to lay out the mobile Internet.

The WeChat launched on 20 1 1 was a mess, and the number of users quickly exceeded 100 million. Zhang Xiaolong, known as the "father of WeChat", also became famous.

Aware of the trend of mobile Internet, Zhang Yiming started his fifth venture.

This time, Zhang Yiming named the company ByteDance.

After that, he analyzed the top application names of 100 in the APP store and decided to name the first application as Today's Headline. On the cover, he defined today's headlines as "new media based on social mining and personalized recommendation".

Zhang Yiming believes that in the era of mobile Internet with information explosion, people will be at a loss when faced with so many kinds of information.

It is precisely because of the extremely addictive way of machine recommendation that today's headlines quickly became popular.

In 20 12, ByteDance got financing one after another and became one of the fastest growing companies of mobile internet.

Of course, Zhang Yiming did not slow down because of this, but along its own product concept and main line, based on recommendation and assisted by intelligent matching, constantly introduced new products and expanded its "byte territory".

However, Zhang Yiming firmly believes in "working hard to create miracles" and thinks that if all possibilities are tried, the optimal solution can always be found.

In our view today, Zhang Yiming found it, that is-short video.

20 16 with the popularization of 4G and the increasing shipment of smart phones, it is time for Zhang Yiming to wait for another four years. ByteDance has successively hatched three short video projects: volcano, watermelon and Tik Tok.

At the beginning, Tik Tok was the most humble of the "three brothers".

Because its team is really too young.

In this team, the vast majority of people are born after 90. Even many members have just left the campus. This is their first time coding, making products and designing.

Although this young team trusted by Zhang Yiming is full of efforts, their main competitor has been in the field of short video for some time.

Mei Pai and Xiao Ka Xiu have successfully penetrated into the urban youth market. Aauto Quicker, on the other hand, has been deeply involved in third-and fourth-tier cities, and has already harvested tens of millions of daily users.

At that time, they counted more than 100 short video products on the market and found that none of them covered 15 seconds. From the user's portrait, they found that young people, especially the post-95 s in first-and second-tier cities, lacked an exclusive product. So, I decided to put my money on this group of people and decided to present it in a vertical screen with a duration of 15 seconds.

Operations and early users are like friends.

I often have a private appointment to eat hot pot. When users encounter academic and emotional problems, they will also seek operational consultation. The only science student in the operation team has also helped users solve advanced mathematics problems.

After accumulating the first batch of users in this way, Tik Tok also paid to send them wigs, glasses and other shooting props.

What really changed Tik Tok from "ugly duckling" to "swan" was friction dance.

At the beginning of 20 17, before the Tik Tok market was launched, a large number of "bath dance" videos appeared outside the station, and then the magic song challenge # a cat # became popular in major social media, breaking through 1 10,000 daily activities in May, achieving the goal of cold start.

Subsequently, Tik Tok sponsored the popular variety "Hip-hop in China", and the explosive song "Rosa roxburghii" became popular. The unique product tonality made Tik Tok a popular cultural community.

On the eve of New Year's Day in 20 18, Tik Tok launched the dance machine function and became the champion of China App Store in one fell swoop. ...

Look at the subway and you will know how hot Tik Tok is now.

Of course, DAU data can better explain everything. As of July, 20 19, the total daily active users of ByteDance's products exceeded 700 million, and the total monthly active users exceeded1500 million. Among them, the number of daily active users of Tik Tok reached an astonishing 320 million.

In other words, one out of every four people in China brushes Tik Tok every day.

How scary is this set of data?

Sina Weibo has been used for 10 years, and its daily users are only 2 1 1 100 million. At this time, it took Tik Tok less than three years to break through 300 million.

While major Internet companies are lamenting the disappearance of China's Internet dividend, Zhang Yiming and his ByteDance are striding forward and going against the current.

Since then, China has a charming APP called "Tik Tok"!