Actually, the mascot of KFC is not Grandpa White Beard. Do you know who it is?

KFC is a multinational chain restaurant and the second largest fast food and fried chicken chain enterprise in the world. Founded in 1952 and headquartered in Kentucky, USA. The main business of the enterprise is to sell fried chicken, hamburgers, French fries, egg tarts, soda and other western-style fast food. /kloc-entered China in 0/987 and opened the first western-style fast food chain restaurant in Qianmen. In 2000, China KFC website was officially opened; In 2006, "KFC door-to-door delivery" service was first launched in Shanghai.

In June 2006, Yum!' s brand KFC! Brand group became the first brand in the world that can be seen from space. The giant Colonel Sanders logo with an area of 8 128 square meters appeared in the desert area of 5 1 Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world. In this unprecedented project, team members experienced unexpected setbacks and hardships. A team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals spent three months conceiving, creating and building the world's largest symbol. This is a KFC logo visible in space, which is assembled from 65,000 colored tiles of 1 square foot. It is welcomed by consumers all over the world. KFC's new logo retains Colonel Sanders' iconic bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC's hometown flavor. It tells customers that KFC today is still trying to cook fresh, delicious and high-quality food for customers in the kitchen like Colonel Sanders 52 years ago.

The brand-new KFC logo adds a sense of modernity to KFC, a world-renowned and popular brand. The new logo will be applied

To restaurant design, advertising, food packaging, staff uniforms, public goods and other visual elements.