Omega Anshiwen: I miss the magic in your eyes

In June 5438 +20201October, Omega launched the 50th anniversary watch of the Snoopy Award of the Motorized Altman Series, a legendary space story and a lovely Snoopy image. This watch is loved by countless consumers, and watch fans all over the world queue up to book it.

At the bottom of the table, Omega tells the thrilling process of Apollo 13 returning to Earth in a dynamic form, in order to commemorate Omega's "Silver Snoopy Award" awarded by NASA in 1970, and to pay tribute to the courage and dauntless spirit of human beings in exploring space.

Omega Motorized Altman Series "Snoopy Award" 50th Anniversary Watch

This is Omega's third mobile Ultraman watch with Snoopy image in half a century. Fans call it Snoopy III, or simply Snoopy. The release of each generation of Snoopy watches will arouse people's enthusiasm, and because of its great popularity, people will wait longer for Snoopy.

Half a year has passed, and some people have received what they like, and many people in line keep asking: When will the Snoopy watch I ordered arrive?

On March 23rd, Omega released the new product of 202 1 online. Raynald Aeschlimann, President and CEO of Omega Global, talked with the media around the world through the Internet, introduced the new wristwatch and answered people's questions about Omega.

202 1 Omega new product, Haima 300 watch bronze gold model.

We asked a Shi Wen watch fan a question about the delivery date of Snoopy, and got a definite answer from the president of Omega.

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Omega won't stop.

Ann Shiwen told us that although Europe is still affected by the third wave of epidemic, Omega has provided enough protection and coordination arrangements for employees, and sometimes they need to go to work on Saturday. In short, the Omega factory is operating normally and is trying to make orders from all over the world.

Ann Shi Wen, President and CEO of Omega Global.

When the Snoopy watch was released last autumn, a stone man was also asked why Snoopy was launched in the year when the epidemic broke out. The background of the problem is this: Omega will not slow down in 2020. 1 month released the mobile ultraman watch with 32 1 movement, updated Aqua Terrra's blue-green disk "Double Heroes" in March, and launched the ceramic bezel series with the constellation of 4 1mm in summer ... New products keep coming.

An Shiwen said that it is because of the epidemic that Omega should launch this interesting Snoopy watch as planned, because it will bring more happiness and hope to people. What's more, as a benchmark brand in the watch industry, vitality is the DNA of Omega.

I still remember that at the end of last year, we contacted a Shi Wen at the "Starry Night" event in Omega Beijing. He kept telling us about the vitality and flexibility of Omega. This spring, he once again stressed that Omega will not slow down, let alone stop. "Wait until everything is back to normal, then get up and work. That's not an omega. "

Omega Beijing "Starry Night" June 5438+February 2020

What's more, there are 202 1 works, Tokyo Summer Olympics and Beijing Winter Olympics. As the official partner of the Olympic Games, Omega's big projects came one after another. Omega's schedule is static, but Omega's response is quick. Snoopy Watch coincides with the 50th anniversary of Omega's award in June 2020.

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The next hot commodity

Of course, the best way to alleviate people's anxiety about waiting for Snoopy watches is to continue to introduce new products that people are eager for.

In 20021this year, Omega's first big move was to upgrade the mobile Altman series lunar watches to the Observatory certification, and put on a powerful "core" dirty that can resist the magnetic field of 15000 gauss. The exterior design absorbs the characteristic elements of 1969 mobile Altman moon landing model, and it is repaired both inside and outside.

202 1 Omega new product, mobile Altman series lunar watch Sedna 18K gold and Laonianxing 18K gold watch.

The sapphire glass through-the-bottom watch will manually time 38,665,438+0 until the movement of the Observatory is completely revealed. Even without considering the legendary story of the first moon watch, the mobile Altman series moon watches are very attractive only from the perspective of through-the-bottom manual timing and the performance of leading industry movements.

At the online product launch conference every spring, Omega introduced several new works in four series: Constellation, Hippocampus, Motorized Altman and Dish Flying. An Shiwen thought that Pan Fei's famous series of small stopwatches would become the focus of 202 1. He said that every gentleman should have an elegant and moving small second hand.

There are two styles of classic men's watches, the small second hand and the small second hand with power storage indication function. The dial is elegant and simple in design, especially the storage menu for driving. The elements on the dial are symmetrically arranged, and the rod-shaped time markers and hands are slim and light, which makes people fall in love at first sight.

Dynamic storage of 202 1 year Omega new products and classic watches of flying saucer series.

After the new products of Omega went on the market, the feedback from the global media and market came one after another. It is more likely that the new bronze Golden Horse 300 watch will become an annual best seller.

The color of Omega bronze gold is between Moonshine 18K gold and Sedna 18K gold, which is similar to bronze, but it is not a traditional copper-tin alloy. Omega is inspired by the Corinthian Bronze in the ancient Greek literature. This brand-new watchmaking material is made of 50% copper and 37.5% gold mixed with other metals such as palladium and silver.

It is precisely because it contains precious metals such as gold, palladium and silver. Although the color of Omega bronze gold is similar to bronze, it shows the stability of precious metals. Can keep light bronze color for many years, and is not easy to be oxidized to produce allergic patina.

202 1 Omega new product, Haima 300 watch bronze gold model.

Drawing lessons from the dial design of the antique Haima 300 watch, it is a bronze gold watch, which greatly adds value. The dial adopts sandwich structure, the bottom metal is plated with a layer of luminous material, and the upper dial is engraved with numbers and time scales, with Arabic numerals in retro style. The upper dial is made of traditional bronze and is dark brown after special treatment. The slightly convex sapphire mirror design is antique.

Many watch fans said on social media that the bronze golden Haima 300 watch is another Omega watch that can be ordered blindly and has been reserved. The so-called "blind order" means placing an order without looking at the real thing and trying it on. Judging from the market feedback, this bronze gold watch will bring a new round of craze.

There are also watch fans who have shown great interest in the black model of the new Haima 300-meter diving watch. The black zirconia ceramic case, dial, bezel and hands are all black, and the all-black design is like the darkness of the deep sea. Obviously, time is not its main function, but it is cool. Maybe this is just to the taste of young people of generation Z.

202 1 Omega new product, black model of Haima series 300m diving watch.

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Official website buys a new watch

If you can't wait to own a bronze Golden Horse 300 watch, you can open Omega's official website now and enter your phone number to queue up for reservation. The new product will be launched in June. If you happen to fancy an Omega watch on sale, you can also place an order through official website immediately and wait for delivery at home.

Omega has opened e-commerce functions in official website in most parts of the world. No matter where you are in the world, you can buy Omega watches online at any time by connecting to the Internet and logging into the flagship store of Omega in official website.

Omega launched its official online flagship store in China.

In the past year, people reconnected in the digital world, and we also witnessed the leap-forward development of digitalization in all walks of life. An Shiwen said that Omega's e-commerce function in official website was only a timely channel expansion, which constituted an effective supplement to offline store channels.

At the beginning of the year, the epidemic situation in Switzerland eased, and there was a long queue at the Omega store. The long-lost offline excitement is back. Ann Shi Wen told us that he saw the enthusiasm and vitality in people's eyes.

The demand for watches is still there. People are eager to have an Omega, either as a birthday present or as a wedding anniversary, and so on. Now they can realize their wishes through Omega official website e-commerce.

202 1 omega new product, constellation series small stopwatch

Online channel has the unique attribute of "24 hours X365 days @ everywhere", which is a never-closing shop and can meet the needs of consumers at any time. Omega China official website has been receiving inquiries and demands from all over the country since its opening two months ago, including orders from Tibet Plateau.

An Shiwen emphasized that e-commerce should also conform to the style and tonality of Omega. People often mention that luxury goods attach importance to experience, and e-commerce should also provide a perfect consumer experience. Today, Omega holds all the details in its own hands through official website e-commerce, and its service is not affected by any external factors, and it acts in full accordance with Omega style.

For the future development plan of Omega e-commerce, An Shiwen also said that if the third-party team can meet the perfect requirements of Omega in the future, Omega will also cooperate with third parties in e-commerce.

When the official e-commerce of Omega China was unveiled in February this year, it coincided with the countdown to the anniversary of the Beijing Winter Olympics/KLOC-0. Omega launched the special edition of "Beijing 2022" of Haima series 300m diving watch in official website. The time stamps of watches 2, 4, 8, 10 and 12 are all marked with the symbolic colors of the Olympic rings.

Omega Haima Series 300m Diving Watch "Beijing 2022" Special Edition

On the Omega official website, the countdown to the 2020 Tokyo Summer Olympic Games and the 2022 Beijing Winter Olympic Games is 105 and 30 1 day respectively. As the official timing of the Olympic Games, Omega should accurately time every athlete who participates in the Olympic Games, and the timing accuracy of events has reached one thousandth of a second. Omega demands perfection.

A stone reporter told us that the Omega technical team is working closely with the Beijing Winter Olympics to ensure that the timing of the Winter Olympics is accurate. He hopes to come to China during the Beijing Winter Olympics in February 2022. He wants to get together with offline people as soon as possible. He misses the magic in people's eyes and will bring him endless energy.