How to calculate the discount?

There are three common discount calculation methods, one is original price × (discount ÷ 10), the other is original price × discount/10, and the last is original price ×0. Discount. Discount refers to lowering the price on the basis of the original price. As a means of promotion, it is common in major trading occasions.

1, original price × (discount10)

For example, the original price of 70 yuan is 30% off, that is, 70× (3 ÷ 10) = 2 1.

2. Original price × discount/10

For example, the original price of 40 yuan is 50% off, that is, 40×5/ 10 =20.

3. Original price ×0. discount

For example, the original price 100 yuan, 10% discount, that is:100× 0.1=10.

Psychological principle behind discount

American psychologists put forward a concept called "promotional susceptibility", which describes how much a person loves to discount and how easy it is to spend impulsively because of discounts.

Consumers with high promotion sensitivity are excited when they see discounts. When they see the words "discount, promotion, etc.", they want to rush to see if there are any items they like. It is often easy to spend impulsively and buy things that are not needed and are not in the expected shopping list.

People love to buy discounted goods so much because the discounted prices are lower than their original prices, that is, lower than our psychological expectations.

At this time, it is easy for people to expect and form motivation, thus contributing to the purchase behavior. Many merchants will write down the original price and the discounted current price when they engage in discount promotion activities, and most merchants will raise the original price, but this does not prevent consumers from still thinking that they have saved money and will not care too much about how much they have spent, because everyone has a consumer psychology of taking advantage.