Automotive Encyclopedia (Brand)

Basic information

Brand name: Subaru (formerly known as Fuji); English name: SUBARU；; Country: Japan; Headquarters: Japan-Tokyo-Ebisu; Brand type: Japan; Creation time:1953; Group: FHI Fuji Heavy Industry Co., Ltd.

brand introduction

Subaru Subaru is a subsidiary of Fuji Heavy Industries, specializing in automobile manufacturing. Founded in 1953, formerly known as Nakajima Aircraft Co., Ltd., 1945 officially changed its name to Fuji Industries, and 1953 was divided into 12 companies. Five companies invested in the establishment of Fuji Heavy Industry Co., Ltd., dedicated to automobile R&D and manufacturing.

Fuji Heavy Industries, as an enterprise that started from building airplanes, applied rich mechanical manufacturing technology and strict process management to automobile production, which made the automobile have a high level in durability, reliability and handling, and laid the foundation for Subaru.

Since its birth, Subaru has always adhered to the "people-oriented" concept of building cars, never deliberately pursuing flashy things, and never actively catering to the trend of form. Instead, it constantly explores the essence of driving and injects the hard power of driving into every Subaru product, aiming to bring peace of mind and pleasure to every driver.

Automobile logo design

Subaru Subaru means "Chang" in Japanese, and the Japanese have always advocated constellations. The brand is actually a cluster in Taurus, in which six stars can be directly seen by the naked eye, and the brand identity of Fuji Heavy Industries' "Subaru" automobile brand is also derived from this. Another important significance of the logo is that it represents five independent companies that form the present Subaru.

Logo history

1953-1958 micro-chapter adopts 3D version of monochrome starry sky badge. 1958-1959 Subaru's first production model 360 was hung with a golden logo. 1959 1970 Subaru's first front-wheel drive Subaru 1000 adopted a more conspicuous red logo. 1970-1978, Subaru has created a new logo.

1980, the brand-new Legacy model was modified again, omitting the lines between the stars and rearranging the stars. 1980-2003 In 23 years, the background color of Subaru car was changed to blue, and the six stars were closely connected. 1999, the logo has been fine-tuned to make it more modern. The redesign in 2003 added a text mark to Subaru's logo.

Automobile system information

At present, Subaru's brand development history has been nearly 70 years, and countless classic models have been born. The earliest Subaru SUBARU360 is the originator of K-car, and Subaru SUBARU 1O00, which was born in 1966, is the earliest Japanese front-wheel drive, and its horizontally opposed engine structure has been used ever since.

Subaru's current car layout is mainly to produce full-time four-wheel drive SUVs. At present, there are Subaru Forester, Subaru Outback and Subaru XV. , available in China. It also owns Subaru BRZ (an interesting entry-level sports car) and Subaru Legacy (a home full-time four-wheel drive car).

1. Representative car series: Subaru BRZ

Guide price: 30.88-33.08 million

The new Subaru BRZ is based on the current model, but it adopts a brand-new design and is more fashionable than the current model. In terms of power, the new car will be equipped with a 2.4L horizontally opposed engine. In terms of appearance, the front shape of the new car is more sporty, the area of the air intake grille is increased, and the shape of the fog light area is also more sporty.

The interior of the vehicle has also been redesigned, and the overall shape is more tough. There is also a knob below the central control panel that can display vehicle information, which can be said to be very complete in functional configuration.

2. Representing automobile system: forester

Guide price: 22.38-26.58 million.

Forester is an SUV launched by Subaru 1997. To the fifth generation, it has continued the golden combination of full-time four-wheel drive and horizontally opposed engine. At present, the fifth-generation forester sold in China is built on the latest SGP global modular platform, which makes it have a more excellent and reliable body structure.

The new generation EyeSight driver assistance system carried by Subaru Forester has the following characteristics: anti-collision braking system (PCB), full-speed adaptive cruise system (ACC), prevention of misoperation of starting throttle, lane departure correction function and alarm prompt function, which is better than the actual performance of relying solely on millimeter-wave radar and camera at present.

3. Representative car series: Subaru XV

Guide price:19.18-21.58 million.

As a cross-border SUV, the new Subaru XV continues the design of the current model in appearance, adopting a large area of black surrounding and thick luggage rack, making the whole car look rough.

The interior hasn't changed much. It is still the traditional mechanical pointer instrument panel, three-spoke multi-function steering wheel, central embedded multimedia display screen and knob air conditioning control panel. In terms of power, the new car will only provide a 2.0-liter naturally aspirated horizontally opposed four-cylinder engine with a maximum power 154 horsepower and a maximum torque of 96 Nm. In terms of transmission system, the new car matches CVT continuously variable gearbox and full-time four-wheel drive system.

4. Representative car: Outback

Guide price: 3 1.28-330800.

As the flagship model of Subaru, the new generation OUTBACK adopts the design concept of "Active)× Toug". The full overall body is matched with sculptural sharp broken lines, and the highly recognizable Hawkeye C-shaped matrix adaptive LED headlight group highlights the sharp design of the front face. Visually, it is more powerful and exotic than the previous generation Outback, showing the style of Subaru's flagship model.

Subaru models for sale

1. Subaru XV,19.18-21.58 million.

2. Forest people, 223,800-265,800.

3. Mainland, 365,438+0.28-330,800.

4. Subaru BRZ, 30.88-33.08 million.