What is the size of POP MART cm?

The dolls in the POP MART 59-79 blind box are all 8-9cm, and each series is different. If the cost of doing it independently is high, it will be even greater.

POP MART will be listed soon, and through the blind box+tide play mode, the three-year revenue will increase by 10 times. Tide play is the core, the blind box is the lever, and the sales of "lottery tickets" have brought about scale expansion, which has also made POP MART "out of the circle" from the crowd. But this business model is easy to copy, and now POP MART is facing a large number of players.

The so-called "tide play" is the abbreviation of trendy toys. The English name is ArtToy, and the Chinese word "art" is more accurate than "tide". This species rose in Japan and Hong Kong in 1990s. It is a character doll designed by artists, with strong artistic characteristics, and is used by ethnic minorities for display and collection.

The earliest players were mainly men, and the attribute of tide play was more "tide" than "play". Blind box is a branch of Wan Chao. The so-called "blind box", consumers are "blind" before buying, not sure which product to buy. If they were randomly selected, they might draw an ordinary model.

It is possible to withdraw hidden money. For consumers, this will bring a little surprise. After painting, you can also send a circle of friends and take the initiative to become the "tap water" of the product. According to the sales characteristics of the blind box, the handmade dolls that were originally higher than 10CM and cost thousands of dollars were made into smaller dolls by POP MART.

The price is more civilian, which is equivalent to the "degraded version of consumption" of traditional tide play, and it also has the characteristics of "lottery". Take POP MART's existing blind box as an example. A whole box contains 12 boxes, and a whole box contains 12 fashion toys of different styles. There is only one style in a whole box, which is very scarce.

It is called hidden currency, and other currencies are called common currency. The probability of drawing money hidden in the blind box is1144 (that is, 0.69%). The sales form of blind boxes was not invented by POP MART, but this "lottery" sales mode is an important reason for the rapid expansion of the trend toy market in China.

At the same time, the rise of cultural products is often synchronized with the economy. With the help of the "blind box", Chaowan has changed from a small group of investment products and collectibles to a public toy.