What is the reason why POP MART's handmade models are so popular?

POP MART's manual mode is so popular because of its product positioning, sales channels and interactive community. POP MART has created an unprecedented high-viscosity fan community with its membership system, trend play community and ip, which endows young people with the cultural value of trend toys. This is the core value of POP MART, and it is also an insurmountable moat of competition for the trend toy industry in the short term.

In addition, by controlling IP, sales channels, production supply chain and interactive community, POP MART has established a closed-loop platform of "Wan Chao" in the whole industrial chain, and detonated the mainstream mass market through "blind box" and IP such as MOLLY and PUCKY.