Is the brand name the name on the trademark?

Yes, what should be the company name and brand name? This is a headache for every entrepreneur. I racked my brains to think of many names, and finally ordered a few names. Query a large number of approximate names when registering a trademark. Registered trademarks face the risk of being rejected. Once the trademarks are rejected, the resources and advertising fees invested in the early stage will be wasted.

Because a brand without a trademark is equal to streaking. A small mistake you made when starting a business is likely to be the biggest stumbling block in your future growth.

First, how to name the company and what should the brand be called?

Li Wanqiang wrote in the sense of participation that Xiaomi's name was mainly considered at the beginning of its establishment:

1, Chinese names should be easy to remember and pass on;

2. There is a matching top-level domain name;

3. Trademarks can be registered;

4. It is convenient for international promotion;

I have been familiar with life for a long time, and I am full of color and emotion.

Ma, the founder of a small strategic marketing consulting company, said: A good name is worth 100 million advertising fees.

Naming rules of Ma Xiao's songs:

1. Names are for listening, not for looking. Naming must be an auditory word, not only to be understood at first sight, but also to be understood for the first time.

2. Require testing. Tell others the brand name on the phone and see how long it takes others to understand. If you can't make it clear on the phone, it will be difficult for others to understand, and the cost of spreading such brand names is also high.

3. Input method verification, whether the brand name can be typed conveniently by input method.

Duan Yongping, the founder of BBK, once said that if there is one more word in the name, it will cost1000000 advertising fee. But BBK is 2.5 words, because one word is repeated twice.

Personally, I think the length of the name depends on the specific situation. One or two names are not easy to remember, and those who register their names will automatically add a word. For example, girls used to be called miss, but adding the word "little sister" will be easier to remember and more conducive to communication.

We often have a misunderstanding when choosing names, that is, names must be tall, and there are often some inexplicable names. For example, the name "Lin Jing" looks high, but it is not easy to remember. You tell others that others can't write it down, and others don't understand what the name is. Increase the communication cost, don't pursue the meaning behind the name, it is basically meaningless, because no one cares except you.

A good brand is not necessarily because of a good name, but a good name must be a powerful driving force for the brand.

We talked about some naming rules above. Let's talk about the direction of considering names first.

First, establish cognition in consumers' minds and become category nouns.

Baidu, search engine, Zhihu, quality Q&A community, WeChat, social platform and so on. If a startup company can establish a strong connection between the company name and a certain field in the minds of consumers, then it is difficult for competitors to surpass it.

Second, the recognition of traditional culture is high. The combination of words related to traditional culture can play a role in facilitating memory and dissemination.

1, named after the zodiac, is particularly easy to shine in the name of a startup, and each zodiac has certain personality attributes.

2. According to the names of the twelve constellations, like the zodiac, each constellation also has certain personality attributes. It is also easy to get a good name by making rational use of the characteristics of constellations.

3. According to the Five Elements, Jin Mu's fire, water, earth, southeast, northwest, sun, moon, stars, rivers, lakes and seas, and ancient poems/chapters.

Third, turn everyday words into company names.

These words themselves are highly related to the company's main business, and then easily enter the consumer's cognition and gain a huge eyeball effect.

For example, don't wait for delicious food, where to go, Himalaya, sing bar, street net, interface, millet, snowball, where to go on weekends, hungry, who to learn from, pig bajie net, notes, hook, runaway comics, ink weather, starting point, fresh-keeping period, today's headlines, snacks, old drivers, schoolmasters, poor travel, instant happiness.

I talked about how to name a brand, but the brand name can't be registered as a trademark, and it's still in vain. A brand without a trademark equals streaking.

Let's talk about how to check whether a trademark can be registered.

1. To check whether this name is registered, in China, trademark registration follows the principle of "first come, first served"! Register early, and you will get it if you don't register!

2. Check whether this name has an approximate trademark. Trademark approximation refers to the similarity of font, pronunciation and meaning of trademark words, the similarity of composition, coloring and appearance of trademark graphics, or the similarity of the overall arrangement and combination of words and graphics. When used on the same or similar goods or services, it is easy for the relevant public to misunderstand the source of the goods or services. There is a risk of rejection.

3. Trademarks must be distinctive, which refers to the attribute that marks the source of goods or services of enterprises and distinguishes them from those of other enterprises.

# Company Name # The market has not moved, and the trademark comes first. Even if the brand strategy of an enterprise has the ambition to conquer the world, it should start with a small trademark.

If you have great dreams and want to create a world and do something, then don't lay the first foundation in the sand.

Because, when you start a business, a small mistake is likely to become the biggest stumbling block in your future growth.