Song Zhiya, come back as Jenny?

Song Zhiya, an internet celebrity who once starred in the romantic film "Being Single is Hell", recently took a photo on his personal INS and officially made a comeback.

Orange vest and spice girl overalls, this familiar style of dress, and the recall rate of self-portraits uploaded by Jennie while playing in the United States is as high as HowNet Red Warning!

Whether it's the Heat or the popular American retro style, it's the same color and pants, so it's hard not to associate her with Jennie.

Since her debut, Song Zhiya's style is very similar to Jnnie's, not only in makeup, but also in clothes. There was even an incident in which Jenny's face was distorted in her photo. Sweet and spicy cats are very popular not only in Korea, but also in China.

In the latest video, she still takes the exquisite and expensive route, but the makeup is changed from heavy makeup to cool breeze, and the clothing is still the same as before, but this time it is not a luxury, but a small brand of Korean designers. It seems destined to break away from the image of wearing fake goods before.

Previously, Song Zhiya quit the Internet because of the fake goods storm and closed all personal social platforms, just as everyone gradually forgot this figure and turned the page completely. On June 2, 2022, she suddenly posted a photo of her back on her ins account, which triggered a heated discussion among netizens.

In the photo, Song Zhiya changed her sexy makeup, dressed simply and had a calm face. After a long baptism, she took it calmly and calmly.

This is a test of water. After all, in South Korea [I want to be quiet], activities can continue if they are really illegal, and Song Zhiya, who has not made any substantive mistakes, can eat this bowl of rice again as long as he has the cheek.

202165438+February, Korean reality show "Being Single is Hell" was broadcast, and beauty blogger Song Zhiya was set up by rich woman and daughter Neptune.

The mysterious aristocratic image resembles Jenny's appearance, and even uses Chanel as a packaging bag, which doubles her commercial value.

Even Song Zhiya's same swimsuit has become a treasure explosion. She herself was invited to participate in two Korean national high variety shows, "Cognitive Brother" and "Full Intervention Perspective", which were previously invited by the hottest artists; As an online celebrity, we can see that Song Zhiya was in the limelight in the Korean entertainment circle at that time.

With the popularity soaring, Song Zhiya's worth is also rising. An advertisement in Little Red Book was quoted at a price as high as 600,000 yuan, which was higher than that of many domestic artists, which undoubtedly caused controversy and resentment among domestic netizens.

A tree attracts the wind. The more famous a person is, the more eyes she will be stared at.

Soon, careful netizens discovered that Song Zhiya's brand-name clothes were fakes. Judging from the programs and materials she posted on social platforms, the number of fakes is as high as hundreds.

This thunderous scandal brought down her well-built wealthy family in an instant. How high she stood and how hard she fell.

Song Zhiya never imagined that after her own explosion, D-Society, the main Korean media, interviewed her in order to verify the number of fakes: "Among more than 500 goods, more than 20 were involved in the fake scandal".

Fans who were originally attracted by rich people have become onlookers. Variety shows have deleted her pictures and taken them off the shelves urgently, not to mention business cooperation, all of which have gone up in smoke.

It turns out that Song Zhiya, who can confidently introduce himself to the stars as "the hottest hell", has become a street mouse shouted by everyone. In the face of the interview with the camera, she wore a cap and a mask, tightly wrapped her once flashy and delicate face, lifted her head and kept apologizing ... and all this took only 30 days.

It is not difficult to see from the video uploaded by Song Zhiya that she is very clear about her market positioning and investors.

It was said that she signed a contract with China Company. You can see many pictures of her speaking Chinese, wearing cheongsam and expressing her fans in China on her vlog. And before "Being Single is Hell" aired, her fans in China were not in the majority. Most friends who chase Han Yu know that Aidou or an actor who works in Korea generally don't need to be nice unless he participates in activities in cooperation with China.

For example, in this Vlog, she used almost a whole video to explain the makeup given to her by China brand Fangjuduo. And expressed his gratitude in Chinese many times.

You know, if you convert the number of fans, such advertisements will undoubtedly cost a lot of money. Putting such a beauty-related video on a Korean online celebrity who was not so influential at that time, the value of business cooperation behind it is obvious.

Although the restrictions on South Korea are not as strict as before, as an online celebrity, you can easily earn promotion fees without going to China for activities. It is really an advantage for her to seize the China market.

The iteration of Yan value bloggers is changing with each passing day, and the domestic ceiling can only be transformed from a plane model to a head network celebrity through the short video platform and the blessing of her boyfriend. The key to sustainable development is to produce works with excellent content. A controversial Korean online celebrity has his own traffic, which is both an advantage and a disadvantage.

At present, we can't verify whether Song Zhiya is the pathfinder of Korean online celebrity companies, but for most readers who only eat melons and gossip, a Yan value blogger who has no substantive fault is just talking after dinner.