How does China Mobile realize the market segmentation, selection and positioning of the brand "M-Zone"?

As the largest mobile communication operator in China, China Mobile has continuously upgraded its system to provide more and better services. At the same time, we also pay attention to market segmentation for different user groups and launch different brands for different target audiences. The dynamic zone tailored for young people is one of them. According to the mobile communication needs of young customers, M-Zone integrates brand image, price, channels, marketing and services, establishes young customers' sense of belonging to the M-Zone brand, and establishes an innovative and enterprising corporate image. After the brand was launched in Guangzhou, wonderful data services (such as downloading picture ringtones, QQ chatting on mobile phones and wireless games) and flexible SMS packages attracted many young users to join it.

The positioning of "M-Zone" is novelty, and "fashion, fun and exploration" are its main brand attributes. "M-Zone" not only has flexible charges, but also provides a variety of innovative personalized services, bringing unprecedented mobile communication life to users.

"M-Zone", a brand-new customer brand, adopts a novel monthly SMS form and also provides a variety of fashionable and fun customized services. It takes STK card as the carrier and can accommodate more fashionable entertainment functions. M-Zone will create a brand-new, instant, convenient and happy lifestyle for the younger generation.

The horoscope and entertainment news in the M-Zone will aim at fashionable and avant-garde boys and girls, and send the latest trends of idols and the headlines of entertainment circles to their mobile phones at any time. "M-Zone" can add the download service to the mobile phone card, allowing you to find your favorite standby pictures and ringtones at will. M-Zone also perfectly transplants powerful chat tools into mobile phones, and boys and girls can also Q when walking on the road!

M-Zone creates a personalized, innovative and interesting home for young people. It represents a new popular culture, which interprets the "new culture movement" in the field of mobile communication with constantly updated and changing information services and more flexible communication methods. M-zone will expand the outer edge of communication business by innovative means, and integrate wireless communication with fashion life, which will lead the refreshing consumption trend.

M-zone represents a new popular culture, and you can feel the surging vitality only from the name. Young and full of passion, sparks collide, and the M-Zone provides you with a stage to show yourself. If you are not afraid of being positive, you are afraid of not moving. It not only has fashionable elements, but also meets the tastes of young people such as Hip-Pop, hip-hop and so on. It interprets the "new culture movement" in the field of mobile communication with constantly updated and changing information services and more flexible communication methods. It expands the outer edge of communication business by innovative means, integrates wireless communication with fashion life, and leads a refreshing consumption trend. M-Zone is a mobile communication customer brand tailored by China Mobile for young fashion people, which was officially launched in March. Located in "novelty", "fashion, fun and exploration" are its main brand attributes.

Its biggest selling point is the short message package. 20 yuan can send 300 short messages every month, and 30 yuan can send 500 short messages every month. At the same time, in order to cooperate with the promotion of this business, China Mobile has specially adopted STK card in the "M-Zone" to make it have more storage space. In addition to the monthly discount of SMS, it also provides related value-added services such as "dynamic message", "dynamic secret language", "dynamic paradise" and "dynamic leisure".