Do you recommend any delicious potato chips?

For years, major food companies have been studying how to better package potato chips to prevent them from being crushed on the way. However, just recently, an American company named "Failed Potato Chips" deliberately crushed them in advance, so that customers could unpack them and sprinkle them directly into their mouths without having to grab them one by one.

Most potato chip lovers know that the most delicious part of a bag of potato chips is the bread crumbs at the bottom of the bag. These breadcrumbs are super salty and delicious. The best thing is that you don't have to grab them with your fingers, just sprinkle them in your mouth.

So, the "failed potato chips" decided to fill the whole bag with these most delicious parts. They smashed a whole potato chip into small pieces and put them in colorful bags to sell as delicious snacks.

Mark DiCristina, senior director of brand marketing of Mail Chimp, the parent company of "Failed Potato Chips", said: "Sometimes you screw up what you want to do, and you will make an incredible breakthrough. This is the concept of "failure potato chips". Because Mail Chimp is an e-mail marketing company, people have to suspect that "failed potato chips" is just a marketing activity.

According to the website Fail Chips, "failed potato chips" will appear in "your favorite bars and grocery stores". They even provide a map that allows you to go to the location on the map for tasting.

In a word, this idea looks stupid, but it has become a hot topic. Maybe this is what they want to achieve.

[HTT 1 10 viaOddityCentral]